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Mobile and SMS Marketing Legal & Basics

Discussion in 'Mobile Marketing' started by JesusBack, Aug 18, 2011.

  1. JesusBack

    JesusBack Executive VIP Premium Member

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    Welcome to the awesome new mobile marketing section :D

    Here are a few basics about legally marketing your service or product to mobile consumers that can be found in CAN-SPAM.

    When sending a commercial message or a message that has the following attributes

    -has a link
    -is for profit

    your recipient is required to have to have opted in some way. Some examples include texting your code, entering their number on your website, or express written consent in the form of mail or email.

    The same rules don't apply for informative messages or public service announcements.

    Also like email, always have a way for people to opt out from receiving future messages such as a STOP reply.

    CAN-SPAM is not the only overseeing law when dealing with SMS marketing. In fact, CAN-SPAM was put in place after the TCPA.

    Mobile web design


    Mobile web design is still a relatively sweet market in comparison to normal web design. The main keyword:

    http://www.google.com/search?q=mobile+web+design

    is competitive, but for many of us, very doable. If you try to get in earlier you won't have to end up being the cold caller when the market saturates. Currently there are people offering $1,000-$7,000 for normal html design to mobile design. You can easily offer a cheaper price or if you'd like, you can just offer the same price and see what kind of money rolls into your bank account.

    If you don't know how to do mobile design, here are a few nudges in the right direction:

    http://slodive.com/web-development/a-roundup-of-15-mobile-web-design-tutorials/
    http://www.elementfusion.com/tutorial-optimizing-your-website-for-mobile-devices
    http://www.noupe.com/how-tos/tutorials-for-making-your-website-mobile-friendly.html

    It takes a while to get the hang of it but one you know what you're doing it's pretty easy and you'll be designing sites as easy as html. And that's about it from me, good luck mobile marketing!
     
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  2. ukescuba

    ukescuba Senior Member

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    this is the actual best practice guidelines for sms content for the USA - it was updated around March this year and is used by all the major cell phone companies over here - its published by the Mobile Marketing Association - just the 118 pages! lol if your in a different country then you may need to find one thats appropriate for your area.

    http://www.mmaglobal.com/bestpractices.pdf

    it gives good information - regarding the use of STOP keywords and what you can and cant sent via a SMS message...

    although its 118 pages if your setting up any type of mobile marketing business and you intend to offer bulk SMS as a service to your clients its worth reading as i don't think pleading ignorance holds up to well in a court of law! :)

    cheers

    jay
     
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  3. erakor

    erakor Newbie

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    thank you...good info from a black hate site....:)
     
  4. bgude

    bgude Newbie

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    Great idea, especially for a newbie thanks
     
  5. Soudy

    Soudy Junior Member

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    yea excellent idea, thanks !
     
  6. venkatjaya

    venkatjaya Newbie

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    thanks for the post it is very nice thought
     

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  7. jaysjfc

    jaysjfc Newbie

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    good post
     
  8. santhej

    santhej Jr. VIP Jr. VIP

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    Thanks
     
  9. Singerman5

    Singerman5 Newbie

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    Hi everybody. I am singerman5 been trying too make money on line for 7years or more years. Still don't even think any guru can help me brought the mobile cash empire hoping I
    Will see some return on my money I have invested over the years.I am a solo dad in a different country just lost my job now. So I am hoping for a miracle happen over nite but I know that not a reality so I am trying my best 4 my family and me. Love the links and I wish everybody the best and hope you find this a lot easier then I have over the years
     
  10. martinseo

    martinseo Newbie

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    Mobile Marketing is a way of delivering your marketing message to a prospect or existing
    customer via their mobile device. . No matter the device, Mobile
    Marketing is an extremely cost effective and fun way to reach customers.
    When people hear the term Mobile Marketing, they automatically think of Mobile Text Marketing.
    Even though Mobile Text Marketing is one of the most popular facets of Mobile Marketing, it?s
    not the only way to deliver a marketing message to a mobile device.
     
  11. incognitto

    incognitto Newbie

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    Cool info. Thanks!
     
  12. EmailMaster

    EmailMaster Jr. VIP Jr. VIP

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    Question.. say i have a posting and someone texts me and i get there number..can i sms them a msg? with a link
     
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  13. Graham Brennan

    Graham Brennan Newbie

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    Thanks very much for the tips and the documents. I hate mobile adverts coming to my cell, but from a marketer's point of view it is a very effective direct marketing method. I am on the fence whether I'll lose more potential customers by doing it or gain more. What are your views and experience?
     
  14. Gold Hat

    Gold Hat Regular Member

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    is there any guide for SMS marketing and how to do it
     
  15. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

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    Very informative tips for starters in this field.
    Thanks.
     
  16. guruslayer23

    guruslayer23 Junior Member

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    Highly informative! Thanks for sharing!
     
  17. homergrapes

    homergrapes Newbie

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    Thanks for the info. Good stuff for the newbs.
     
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  18. ndtdnc

    ndtdnc Newbie

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    Thank you!
     
  19. canoe512

    canoe512 Newbie

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    Thanks mate!
     
  20. choufmok

    choufmok Newbie

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    thanks mate