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.mobi domains

Discussion in 'Mobile Marketing' started by EmpireQuality, Aug 18, 2011.

  1. EmpireQuality

    EmpireQuality Elite Member

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    how big/important do you believe these are going to be?
    i ask this because i mostly see web sites using their normal .com domain also for their mobile site, or they use a sub-domain such as mobile.website.com or m.website.com
    i havent seen too many people using .mobi so i am very curious about this subject
     
  2. moooeeey

    moooeeey Junior Member

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    in a certain niche i am trying to get in to, the .mobi variation is ranked 5th for the keyword.
     
  3. ukescuba

    ukescuba Jr. VIP Jr. VIP Premium Member

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    despite what the people at dot mobi say its really not needed - yes it will highlight the fact the site is supposedly ready for mobile but there really isnt any real need for it in no way does it affect the ability of the mobile sites performance....

    if your a developer and understand just basic conditional statement you wont even have to use sub domains or folders you would simply use either user agent detection or screen size detection to detect if someone is viewing the site on a mobile device (i prefer user agent detection) and display the mobile content accordingly - for some though its easier to redirect to a subfolder, subdomain, etc using the same methods as they basically build a separate mobile website
     
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  4. EmpireQuality

    EmpireQuality Elite Member

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    hmmm, interesting
    and you see this from your PC or from your mobile device? although, i am not sure if it makes a difference
    does anyone know if .mobi domain rankings are higher up in the SERPS if google is viewed using a mobile phone instead of a PC? thanks
     
  5. ukescuba

    ukescuba Jr. VIP Jr. VIP Premium Member

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    as far as i am aware and concerned a dot mobi domain does not help your SERPS - they are ranked just the same as any other domain name

    in fact mobile seo for the most part is a waste of time - you are much better off just promoting your main website

    actually it depends what you are doing, what type of phones you are looking to target and if your mobile site is your only platform for gaining exposure

    as far as google is concerned unless you design your mobile site to comply with XHTML MP your site will be considered non mobile

    in all honesty it doesnt really matter "too" much providing your site does actually validate fairly well on the http://validator.w3.org/mobile/

    a lot of auto-mobile website generators score poorly - and as a result you will find they will tend to load slow, or not even load on certain phones, especially the older type non smart phones

    if you do design your site to meet XHTML MP and then you create and submit a proper mobile site map (it is different from a regular xml sitemap)
    google will visit it and if it considers it valid it will place a green handset next to it in the serps. however this green handset is only viewable on mobile search for NON mobile devices

    google DOES NOT distinguish between a regular website and website that looks good on a smartphone unless it also validates to XHTML MP and even if it does it doesnt necessarily rank you any higher in the serps.

    more and more people are using smartphones these days - i think of the 234 million mobile devices in the US 30% of them are mainly smartphones. I think some non smartphone owners probably do surf the net but i know my stats indicate its more android and iphone users

    i really think google should distinguish between mobile sites that are designed for smartphones

    i think its more smart to put your mobile seo efforts into ranking your main site and getting your site to display the content accordingly when a mobile device is detected viewing the site

    for a lot of people they would use javascript and screen size recognition - so this wouldnt entertain the google bot especially since it has no screensize parameters - the google bot for mobile only uses non smartphone user agents at the moment so useragent detection would work but would be a waste of time if the site doesnt validate

    additionally if the content on the mobile site is the same as on the main site - you wouldnt want duplicate content so you would want to use canonization url references back to your main site so that would defeat all the purpose and efforts of your mobile seo! lol

    besides do you really want to have your mobile site and your main site competing together in the serps especially when the main site redirects you to the mobile site anyway! :)

    sorry this was so long winded - i have resources to backup my claims and this is just my understanding and my tried and tested methods that conclude me to think mobile seo is a waste of time, you can take it or leave it you don't have take my word for it! lol

    i just hope it helps someone save some time and money!

    cheers

    jay
     
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    Last edited: Aug 18, 2011
  6. 7 Zulu

    7 Zulu Newbie

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    I have been looking at this too, and the consensus seems to be, as far as I have seen, that .mobi is not a viable extension, it just did not catch on. What I mean is that they have little resale value, and there is no real advantage.

    Having said that, developing sites for the mobile web is imperative for most markets, particularly local businesses. So, like was stated above, you can have site with any extension be a mobile site, even detect what the visitor is using and respond accordingly.

    I have recently given serious thought to making many of my sites mobile enabled, while now just a few are :)
     
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  7. ukescuba

    ukescuba Jr. VIP Jr. VIP Premium Member

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    what types of sites do you have zulu - are they cms based ie joomla/wp/drupal?
     
  8. 7 Zulu

    7 Zulu Newbie

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    Yeah, they are mostly wordpress, so it is just a simple matter of selecting a theme and maybe plugin.
     
  9. ukescuba

    ukescuba Jr. VIP Jr. VIP Premium Member

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    Are they business type websites or just blog type?
     
  10. 7 Zulu

    7 Zulu Newbie

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    I have liked to do autoblogs to now, only been doing it for about 2 yrs. So I am just a kiddie :)

    I always disabled the option for people to post, so you might say they are not really blogs, just using wp as a cms.
     
  11. allbusiness

    allbusiness Newbie

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    A quick question: Does it matter if you use a sub-domain or a sub-directory to setup a mobile site?
     
  12. darkmonk

    darkmonk Regular Member

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    From an SEO perspective I don't think it makes any difference. However, from a branding perspective it is useful. I am working on 2 mobile services and for one I went with the .mobi because it really works for the brand long term, for the other I got a .com because nobody in the target audience would ever remember to put .mobi in anyway.