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Mixing Social Media with O.R.M. . How to approach custommers? (cold approach)

Discussion in 'Offline Marketing' started by rtraphic, Sep 10, 2014.

  1. rtraphic

    rtraphic Jr. VIP Jr. VIP Premium Member

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    Hey guys. I've been thinking out some methods for offline businesses, i already set up a very nice website for selling social media + another site for selling websites and O.R.M.

    My plan is going out there offering a package with mixed stuff, like O.R.M. and Social Media together. For example, a local business that isn't doing online advertising yet, my offer would be:

    I set up pinterest+facebook+twitter accounts for you, i drive followers/likes to all of them, i deliver retweets and favs, fb likes, fb comments, fb shares, and all the shit to make you look like an authority. Everything drip feed among the time you sign a contract for me. I submit your business to google map so you can get reviews, etc.


    The plan is straigh foward, but how do i offer this? 7878's method doesn't apply here becouse i won't be focusing business that are advertising on the net. My plan is focusing nice local businesses that have, as much, a facebook fanpage.


    Can you help me out with a good introduction to what to say to them? Lets say i get into their local store, and then what should i say? "Hi, i'm a social media and O.R.M. manager who just moved here to **NAME OF THE CITY** and i have something that, in my opinion, will REALLY improve your business." These lines don't sound bad IMO but i'm really afraid of getting rejected pretty easily with some answers like "we are busy|we don't need this|this isn't really important for us". I need some introduction to open up a nice conversation where i can really show off that this can be good for them


    Any ideas on how to continue or what to change above those lines? Ty in advance.
     
    Last edited: Sep 10, 2014
  2. avi619

    avi619 Jr. VIP Jr. VIP

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    Keeping in mind that holidays are nearing, you could start by saying - "Hey, how would you like to make some extra revenue this christmas".
    Making extra money will always catch their attention and then you could go on with your plan of putting them on social media and driving positive reviews to their business. You need to ask them questions and then ask some more questions, get them talking about their business and hit on their "pain point".

    "I will help you to get on social media" vs "Would you like to be an authority and build your brand?" , the latter will help you get more conversions. Try and show them how well their competitors are doing and ask them why can't they do the same.
    Refer to netmoney1's threads, he has shared a lot of info on local business stuff.
     
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  3. rtraphic

    rtraphic Jr. VIP Jr. VIP Premium Member

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    Thank you for your reply. I live in South América so christmas isn't near yet but in December. I think that there isn't many competition using online advertisement, so i may point that out and tell them they can be better than them using an extra resource like social media.

    Thanks, i'll search for his threads.