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Miss-spelled Domains

Discussion in 'White Hat SEO' started by AGman, Dec 27, 2011.

  1. AGman

    AGman Power Member

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    Is there a way to see how much direct traffic a incorrectly spelled domain gets a month?

    For example, instead of walmart.com can u find how many times www.walnart.com gets directly entered?
     
  2. Ambassy

    Ambassy BANNED BANNED

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    I've wondered about the same.
    Would love if someone could show a way
     
  3. TZ2011

    TZ2011 Senior Member

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    Google adwords tool can give you idea.


    Keyword walnart
    Competition Low
    Global Monthly Searches 1,900
    Local Monthly Searches 1,600



    walnart.com
    Competition Low
    Global Monthly Searches 110
    Local Monthly Searches 91
     
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  4. Fwiffo

    Fwiffo Power Member

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    not as effective of a strategy as it used to be, but still can work

    before purchasing check to see if google's auto-spelling-correct kicks in - the numbers can look great but spell correct can bleed away 95%+ of the traffic...
     
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  5. Ambassy

    Ambassy BANNED BANNED

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    So.. there really is no way to really check the amount of visitors to a misspelled domain without purchasing the domain?
     
  6. peterbruce

    peterbruce Supreme Member

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    You can check the stats of any domain.
     
  7. m3ownz

    m3ownz Regular Member

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    mis spells dont have the power they used too, because of autocorrection.

    And no, there isnt really an effective way to gauge type in traffic for a mis spell, at least not one i know of.
     
  8. Catt Mutts

    Catt Mutts Junior Member

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    What?
    i wonder how much goggle gets :D
     
  9. RBseatown

    RBseatown Junior Member

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    The only cease and desist letters i've ever received from lawyers have been for mispelled domains. I tend to avoid them, but I bet they could bring in a decent cashflow depending on how they were monetized. Probably not a good idea, but you could give them a walmart cookie in this example (if they have any kind of affiliate program) and then redirect them to Walmart.
     
  10. bradsteves

    bradsteves Registered Member

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    There a bunch of different ways you can get some estimate around the traffic of a typo.

    1. AdWords as mentioned. I've found AdCenter to be much more useful. Make sure you get stats on the domain + the .com (eg walnart.com instead of just walnart).
    2. Third party keyword estimates. Tools like wordstream, wordtracker, etc. There are tons - many give estimates of keyword searches. You can even buy lists of top keywords, etc.
    2. Tools such as compete.com and alexa.com can be useful for high traffic typos
    3. Inquire from an existing owner. Express interest in purchasing the domain. Ask for traffic stats
    4. Find parked domains for sale that show stats. Sedo often has the most.
    5. Back in the day snapcheck used to be very good at its estimates - I'm not sure if they are still running though.

    None of these techniques (save #3) will give you exact stats. You'll have to get good at taking the numbers returned and then translating those numbers to traffic estimates. It really helps to have actual data for this modeling.

    Since most typos will have too low of traffic to show stats in the various tools above you and also extrapolate the numbers. So, take the ratio of searches for 'walmart'/'walmart.com' and then use that ratio to calculate an estimate for 'walnart.com' (which won't likely have data) from 'walnart' (which should have data).

    The market for typo domains is fairly efficient and nearly all typos with significant traffic will have ownership. Many statistical models were built when domain tasting and domain kiting were common - basically techniques that allowed captured registrars to register tons of domains for 5 days at no cost.

    If you are pursuing typos your best bet is going to be either prospectively finding them (before the core term becomes popular), or being a very fast follower (finding what is becoming popular right now).

    Lots more details of course, but I hope this helps!
     
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  11. 1badboy

    1badboy Newbie

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    I tried and don't bother anymore. I know some (very few comparatively) are still making decent money but what are you going to do with the small traffic from visitors that tried to go to a favorite site of theirs and quickly realize they misspelled anyways? There is very little revenue from it typically.