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Mindboggling Conversions Issues In German Casino Market

Discussion in 'Affiliate Programs' started by rxxpertz, Feb 16, 2011.

  1. rxxpertz

    rxxpertz Regular Member

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    Hello,

    I am running an Adwords campaign for one of my client in Germany. We have an extremely relevant ad copy IMO.

    Casino Spielautomaten
    Spiel zuhause mit ?1000 kostenlos
    Deutschland Sonderbonus

    and the traffic goes directly to the casino.

    We are getting cheap clicks when compared to other geographies however, conversions are a headache.

    Client is using a CPA offer (no rev share) and we are getting around 100 clicks a day for a budget of $200 a day.

    Now my concern is we do get downloads but the conversions suck. We have had only one depositors in 19 days of campaign running.

    As for the keywords - we are live on all possible set of keys and the budget usually runs out within 4 to 6 hours hence I adjusted the campaign to make sure its live after 6 PM. Thats where the real traffic SPIKE is. We have all the possible "REAL MONEY GAMING" keywords live in germany.

    If people click on the ads it really means they are interested. However, they are not depositing at all.

    Could any of you advice on this? What exactly do you think could be wrong?

    I would deeply appreciate any insight into this issue.

    Many thanks
     
  2. Monrox

    Monrox Power Member

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    Online gambling is illegal there and it's not a big secret. Maybe people are just interested to see what they're missing.
     
  3. rxxpertz

    rxxpertz Regular Member

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    Strange since, its illegal in other countries too but we do get depositors. When I spoke to the casino they said other affiliates are doing well in Germany.
     
  4. rxxpertz

    rxxpertz Regular Member

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    Anyone else would like to suggest something?
     
  5. Kickflip

    Kickflip BANNED BANNED

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    If someone comes to you and says "I want to send new business to your company!" Will you tell them "No, we don't really do good there, you are wasting your money."
     
  6. darkstar69

    darkstar69 Jr. VIP Jr. VIP

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    sorry for offtopic, but online gambling is NOT illegal here.
    Greets, darkstar69
     
  7. rxxpertz

    rxxpertz Regular Member

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    I understand, but I can tell others ARE converting. They are affiliates there for more than 10 months straight. They wouldnt be there if they were loosing.
     
  8. radi2k

    radi2k Junior Member

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    since i am from germany you must know that people are suspicious to such offers in general - there is also a lot of scam lately! they usually read a lot of stuff and just click around till they really convert and deposit money. of course people also try to find reviews about pages before they sign up or so. they're also not willing to spend money as fast as people from US for example! and also remember: most people in germany even dont have a credit card so other payment methods are much more relevant!
     
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  9. rrainey

    rrainey Newbie

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    yep i agree
     
  10. rxxpertz

    rxxpertz Regular Member

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    Maybe then revshare is a better idea instead of CPA.
     
  11. ericsson

    ericsson Elite Member Premium Member

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  12. darkface

    darkface Senior Member

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    Well my biggest point here wouldbe that you state it is "for free". When I click on that ad I do not expect to be depost anything. It is not aimed at the"buyer" crowd.
     
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  13. rxxpertz

    rxxpertz Regular Member

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    Point taken, will get a new adcopy with BONUS instead of FREE.
     
  14. Monrox

    Monrox Power Member

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    Hm it appears I got it mixed up (kinda). I remember now that it became illegal to play lottery online. Now it seems that online casinos are not illegal as long as they have a licence from the German authorities which is probably 0.1% of the cases. But it also seems that it's not being enforced all too strictly.

    Maybe the OP can throw in some notion that winnings are tax free, payment guaranteed, NOT illegal blabla... starting credit... etc.
     
  15. rxxpertz

    rxxpertz Regular Member

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    The Casino is not legal and thats why we have a good $600 CPA offer.

    I dont think legal ones would pay that much.

    Thanks for the tip Monrox. The casino is well renowned in Germany and I think I will setup a new campaign for brand bidding today and see how it goes.
     
  16. tomtom24

    tomtom24 Registered Member

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    The German law says, (online) Casinos w/o a German casino license are ilegal. Now show me just one online casino with a German casino license. The same is for poker and all kind of gambling. Only that the German government is not so serious behind this like other countries.

    But, for example if you're using a de Domain (German toplevel) or your (gambling) domain is hosted in Germany, it usually not takes too much time till you'll get some letters from lawyers, specialized in such things and asking you to delete gambling related content, of course together with a bill (usually about 400 Euro), which you have to pay for sure as longs as you care about German authorities. That's also like this because gambling is -> ilegal :eek:

    I am German and I'm in online gambling since 7 or 8 years now, so be sure, I know very well about this.

    However, promoting casinos, gambling and poker in Germany is pretty hard. As some people wrote already: Germans use hardly CC's. Try to find casinos offering other payment solutions as well (like bank wire). Next the casino software also should run in German language. Not just the promotion banners. Look for such casinos. If necessary I can tell you via pn.

    Next, the keywords, you wrote here, I never would use. I can not imagine anyone is looking for this as this are also from grammar not typical phrases for search engines. And just one tip: casino is in German Kasino, next Germans type 1.000 Euro - not and never ?1000.

    And my honest opinion: someone spending so much money ($200 a day) should go for rev share and not CPA, when it is a good campaign.

    As I understand after reading your posts, I have the idea, you're failing most with keywords. But also regarding to few other points you're not really analyzing too much, which casinos you should promote in which ways and with what kind of keywords.

    And you also should realize, that getting good results in google de needs promotions in different ways then for English websites on google com (instead English directories, social network and bookmark sites etc. you have to use German ones). I think, the traffic you send to the casinos is not just German traffic and also not targeted traffic.

    Cause each 10th to 15th click should turn out to become a player... usually ;)
     
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  17. darkstar69

    darkstar69 Jr. VIP Jr. VIP

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    i am from germany myself and see poker advertises in tv almost every day.
    that´s why i said it´s not illegal
    so how is this possible when it´s illegal here?

    greets, darkstar69
     
  18. rxxpertz

    rxxpertz Regular Member

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    Hello TomTom,

    Thank you for such a wonderful insight.

    I am using Adwords for sending traffic. So there is no question of sending NON-German traffic at all.

    Initially I used very broad keywords like spielautomaten and had QS like 12% and more! But then slowly I narrowed it down.

    Could you advice what keywords work the best in Germany? I am assuming since you have 7 to 8 years experience you would have your keywords on fingertips.

    Regarding the offer - We have the best European deal out there and we are doing extremely well in other Geographies but germany is a sore in back.

    Any help would be deeply appreciated.
     
  19. fiesta

    fiesta Junior Member

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    gaming traffic is a different kind of beast, a bit harder to get players but the ones that do spend more
     
  20. tomtom24

    tomtom24 Registered Member

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    Just make it like for any other project: go to the adwords keyword tool for example and choose results from Germany, Austria and Switzerland in German language and look for most popular keywords.

    edit: try it with main keywords, like casinos, Kasinos, internet casinos, internet kasinos, in Casinos spielen, in Kasinos spielen, online Kasinos, Kasinos, Glücksspiel, Internet-Glücksspiel, online Glücksspiel, Pokern, online pokern, im Internet pokern etc.

    Choose from the results again the best phrases and do the search again with this phrases. You will get most popular keywords

    You're using adwords. So for sure you can not have really targeted traffic, as it is not allowed to run adsense on gambling related sites (the question is then, on which sites your ads show up...).

    As far as I know (I left Germany before the first poker ad was on tv :D ) most ads coming from Austria as there the situation is different. And next time when you hear/see ads regarding to poker, I bet it is about how to play poker (w/o money) and about how to learn poker. When it is also about real money, the ad is for sure on an Austrian channel.

    Lokk at pokerstar DE for example: they only make advertising for learning poker (the biggest poker school they say) and playing for fun. Once you want to play for real money you have to go to another domain ;)
     
    Last edited: Feb 17, 2011