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Migrating my blog (Post structure, categories, etc)

Discussion in 'White Hat SEO' started by johnjohn85, Jan 3, 2017.

  1. johnjohn85

    johnjohn85 Newbie

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    Hi,

    I'm making some changes on my blog. I need your opinion to make sure I don't make a mess.

    1 - I don't want to change the domain, so it'll stay as it is: blog123.com

    2 - I'm gonna change all the URLs. Old: blog123.com/category/article-name New: blog123.com/blog/article-name

    Should I create a list of all URLs to add a 301 redirect to all the blog's articles?

    3 - Will I be harmed for having redirects on all the articles?

    4 - Is there an alternative way for me to conclude this whole process?

    Anything else I'm missing? I need to be sure I won't lose SEO value :)

    Cheers
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    PageRank diminishes as you descend through a website. Each layer of linking reduces the pagerank passed through from other page's backlinks by a certain amount. Hypothetically lets call it 15% reduction per each layer of linking. This means your home page primarily boosts the pages it directly links too and barely effects the pages that those pages then link to.

    We saw this effect hit hard with the Google Caffeine Update years ago where in online retail product pages fell sharply because they were below categories in the link layers. The effect was a dramatic loss of long tail traffic and rankings to online retailers.

    Each redirect counts as a layer of linking. So changing your URL and redirecting to the new URLs should cause about a 15% permanent reduction in rankings. You can make that back by promoting your new URLs and generating new backlinks that don't use redirects to get to those pages.

    Changing your URL structure is one of the biggest mistakes you can make with an established site. If your site is new and doesn't rank well to begin with then perfect... You have nothing to lose and should get the proper URL format ASAP. But if your site is already top ranking then you might be better off leaving it alone and start a competing blog in the new format and own two top ranking sites instead. You'd have a big advantage by having one already.

    If you don't make money then a 15% reduction in rankings might be tolerable for the time it takes to rebound. It all really depends on your situation.
     
  3. sub001

    sub001 Regular Member

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    SEO rule #1: don't change the URL of a ranked page
    SEO rule #2: there is no rule #2
     
  4. johnjohn85

    johnjohn85 Newbie

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    Hey @validseo !

    We're talking about a blog. It's not product pages. The only thing that I want to change is to create a lead page in my homepage: blog123.com and move the articles to blog123.com/blog. At the moment I have all the articles and guides on blog123.com.

    Am I being clear? Because I'm struggling a lot with this.

    My client started the blog for himself, the categories doesn't make sense, but the site starts ranking quite well.. I'm affraid of changing all the URLs...
     
  5. johnjohn85

    johnjohn85 Newbie

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    Got it. I tried to explain to my client that doesn't make sense. The worst part is: he's redesigning the entire blog, creating new categories and labels, etc.

    And he's pretty sure that he must change all the URLs, because he's saying the URL structure could be cleaner and better...

    Same opinion after this?
     
  6. Paul-ang

    Paul-ang Newbie

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    Say if he had a old post that is ranked #1 in google: blog123.com/best-post-jan-15/

    Then he wants to change it into blog123.com/nice-pretty-post/
    Then he uses a permanent redirect 302 blog123.com/nice-pretty-post/---> blog123.com/best-post-jan-15/
    Then he sets the "canonical url" as blog123.com/nice-pretty-post/.

    The traffic/page rank/serps remains the same right? And it is up to google whether they will respect the "canonical url" right?

    I mean i tried that a few times, sometimes google updates the link, sometimes it still uses the old link... Anyone can explain?
     
  7. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    You must hire a professional if you must change your URL so they can do proper redirects.