Hello there everyone, I've been using Micro Niche Finder since a while now and I really like it. Simply because: it's simple. I tried market samurai but it just isn't my taste. Anyway to get to the point. I have something that's really confusing me. I'm looking at a keyword now with a SOC of 5 and the "GO FOR IT NOW!" green tick while that keywords has an exact phrase match count of 1,450,000. lol So what do you believe in? Go for SOC regardless? I know many replies may be to "balance it" but you know, from the above result, it doesn't even seem logic to have a SOC that low and an EPMC that high. Assuming that both are "supposed" to give a clue about "competition", the situation is either one of them is greatly inaccurate or I misunderstood something and actually one of them has nothing to do with competetion (unlikely i think). Greatly appreciate your input.