Ok in 2011/12 i made approx £3500 of micro niche sites, then panda and penguin came and my sites got trashed! Since last April i have a crappy £350. I guess i was going at in the wrong way. I would find an EMD, (shopping niche) so something like "Maxi dresses on sale", add one page of crap content about "what are maxi dresses?". (The customer didn't want this they wanted to buy maxi dresses!). Add an "about me", "contact" & "privacy page"! Then would spam about 100 auto comment blogs with the anchor "Maxi dresses on sale" and ranked 1st for a year, did this multiple times with other shopping blogs etc. But my question is, are shopping sites like this dead? If so, does below work as a good MNS campaign. 1. Find a niche like "how to build ponds with bricks?" 2. Not buy a EMD. I've heard it doesn't make a difference if you do or don't now!? So "thepondman.com" for example 3. Write the home page about "how to build ponds with bricks" 4. Do backlinking, not spammy blogs. So build links from web 2.0's, directories, article directories, bookmarking, rss etc 5. Use mainly "http://thepondman.com", "thepondman.com", "the pond man" as anchors! Maybe around 70% like this, then the other 30% specific keywords i want to rank for like "how to build ponds with bricks?" and variations. 6. Maybe add some more content or will one page be enough if i add an "about me", "contact" & "privacy page" ? Or am i wasting my time and EMD are dead?