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[Method] Turn $300 And An Afternoon Of No Pressure Information Into $24,000

Discussion in 'Making Money' started by netmoney1, Apr 20, 2013.

  1. netmoney1

    netmoney1 Executive VIP

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    Ok, some may have seen some of the previous methods in the offline section and money making section as well. I partnered with a friend of mine that has been doing SEO for some time as well as web design - at the time he was struggling. He is great at what he does but had zero concept of how to get clients. We have rolled out a lot of out of the box thinking to reel in business and it has worked well.

    I set out to accomplish two things with this little test:


    1. See if we could "give something for free" and have it come back big time
    2. Test long term commitments

    WHAT WE TARGETED:

    Local companies that are currently ranking in the 9/10 positions and have revenue over $1 million a year.

    Now, the rankings were easy to verify and seek out - but the revenue we "estimated" - and we were seeking out companies that made a lot of money but at the same time we know there isn't a huge corporate structure - and a long list of people that would need to approve a SEO service contract. So, basically we were looking for small businesses that have an owner or two without the corporate structure. Much larger odds that we would be getting our offer in the hands of the owner AND decision makers.

    WHAT WE OFFERED
    :

    A "FREE SEO Q&A Session" at the office - positioned it as an invite only informational session

    HOW WE MARKETED THE OFFER:

    We used nice high quality invitations. Think wedding invitation quality. Our theme was an "invitation ticket" and used a local company to have them produced. We got matching envelopes also to make it as nice of a presentation as possible.

    We sent our 100 of them and it cost $300 to produce them and mail them. Now, you can probably get them done for half of that on vistaprint but I was too impatient and wanted them fast and also wanted to start to build a better relationship with a local printer for future mailings. Just to give you an example of the type of invitation I found a similar one on vistaprint:

    [​IMG]

    Note: This is just an example to show some people what I mean by a high quality invitation.

    The invitation had very basic info - explaining it was an informative SEO Q&A session. We held it on a Saturday from 11am-1pm (that way we could feed them as well - as some may know I love to use food to get meetings :) - see HERE for the food method)

    We didn't want to offer a "course" or anything else that sounded like it was a pre-sell. Aside from trying to get clients and business, this is a good way to see what REAL business owners think about SEO - how to they feel about it, what do they think it involves, etc. If anything this is great information to use in order to figure out other ways to market to local business owners.

    In the invitation we asked them to RSVP - and the response wasn't as great as I thought. I think we made a mistake sending them about 2 weeks before - we should have sent them a month out - and will do that next time.

    Out of the 100 sent we got 7 confirmed. This had me worried and the morning of I was expecting maybe 3 of them to show - even though we followed up on Fri with them. Well, all 7 did in fact show up.

    It was very casual and relaxed - and they all had pretty much the same general response to the "What does SEO mean to you?" - they all responded to the tune of "It is getting to #1 on Google" - but they weren't aware of what keywords they were targeting (NOTE: they all currently have "SEO companies" working on their sites) - when NONE of them knew what keywords they were going after that was a good sign. Well, a good sign for us, not the people they are currently paying each month.

    We then went into keyword research - and how finding the correct terms that are "buyer keywords" can sometimes be the difference of an average campaign and a home run. When asked if they discussed keywords with their current providers none of them could recall it. Also, none of them receive a monthly report or any communication form their providers. Shocking.

    The group was interactive - and I've said it before and I'll say it again: FOOD IS THE KEY! We had a veggie platter, sandwich platter, and chicken wings, soda and bottled water...they PUT THEIR GUARD DOWN WHEN YOU FEED THEM!

    At the end there was no sales pitch - just a simple "Thanks for coming by....oh and by the way, here is my card....let me know if you ever have any questions or if there is something I can help you with."

    Within 6 days 2 of the 7 entered into SEO agreements with my partner. $2k monthly campaigns and 6 month commitments. That is $24,000 in future revenue.

    Success.


    So, we set out to:



    1. See if we could "give something for free" and have it come back big time

    This is obvious, as it came back big time.


    1. Test long term commitments

    Companies bringing in large amounts of revenue will not blink at a 6 month commitment. And the reason for this is for a couple different reasons. First, many people say "Oh I just want to try the service for a month and see if it works - well, some campaigns are going to take a lot longer than a month - and if someone wants magic results in a month you don't want to waste your time - they will be a pain in the rear. Second, if they want to try you for a month they have probably done this with several other providers - and you have no idea what each of those companies did - and it could be months later that their "crap" actually affects the site - then you have a nightmare to deal with.


    Like they say: those who give the most receive the most. Don't be afraid to donate your time and knowledge - it can come back to you big time!
     
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    Last edited: Apr 20, 2013
  2. tilian

    tilian Jr. VIP Jr. VIP Premium Member

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    This is just one hell of an idea. And I didn't think the food has so much power :)

    Thanks and Rep added!
     
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  3. netmoney1

    netmoney1 Executive VIP

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    Lol - food works wonders
     
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  4. tilian

    tilian Jr. VIP Jr. VIP Premium Member

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    I need to try this but I dont think this will work in my country
     
  5. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    awesome!!
     
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  6. Izzma

    Izzma Regular Member

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    Awesome method! I have the same opinion about the "food method" as you.

    Best of luck with this venture OP
     
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  7. netmoney1

    netmoney1 Executive VIP

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    :cool:

    Thank you - yeah, food is the key. I can't stress that enough lol
     
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  8. ron.ray

    ron.ray Jr. VIP Jr. VIP Premium Member

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    great idea, going to give it a try. Thanks!
     
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  9. netmoney1

    netmoney1 Executive VIP

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    Awesome! You are welcome!
     
  10. acotut

    acotut Elite Member

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    Thanks for sharing some of your great methods and studies with us.
    Threads like this are keeping the forum alive.
    Btw,if you do any meeting with chicken wings again,I want to be invited :D
     
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  11. Raffy

    Raffy Regular Member

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    Great thread +rep. The best opportunities are often found by combining online+offline.
     
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  12. netmoney1

    netmoney1 Executive VIP

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    You are welcome! Just trying to keep this forum full of useful info...chicken wings are great! Our local wing places loves us lol :)
     
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  13. 22karthikreddy

    22karthikreddy Regular Member

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    that was nice twist and the method was interesting
     
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  14. netmoney1

    netmoney1 Executive VIP

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    Thanks a lot...I agree...I love offline combined with online.

    Glad you liked it. Hope you can put it to use in some way. This can be used for ANYTHING...free web design Q&A....free PPC Q&A...etc...
     
  15. SimpleDream

    SimpleDream Registered Member

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    Very interesting method, obviously gonna' try.
     
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  16. Laser

    Laser Jr. VIP Jr. VIP Premium Member

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    add a small bar to serve drinks, then things will become very relaxed and friendly.
    Line up more than 10 bizz owner's and you'll be able to buy a new Corvette for yourself because of a SEO "cocktail party"!

    Really SMOOTH idea.
    I like that gentle pitch at the end where you just casually mention it before they leave.

    No pressure sales.

    A+

    I imagine your next thread will involve SEO, alcohol, and Strippers !!!! Cha-Ching !
    That formula would work wonders for your pocket.
     
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  17. netmoney1

    netmoney1 Executive VIP

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    Awesome, good luck.

    Nahhh, too much liability with alcohol. I know a realtor that had a open house with champagne and it ended in a lawsuit - chicken wings work just as well :)
     
  18. elschlongo

    elschlongo Junior Member

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    I think you're right when you mentioned giving the businesses a little more time to RSVP to your event. 7% response rate is really good for any kind of direct mailing. The fact that you were able to convert the ones you did into $24k is simply awesome! Great job with this, and thanks so much for sharing
     
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  19. netmoney1

    netmoney1 Executive VIP

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    Yeah but this wasn't just a random direct mailing. We really hand selected based on companies that were at the bottom of page 1 - so there is that desire to get to the top - was hoping 10 would show up - but I think giving a 30 day notice can get that type of response rate. Getting one together now that we will mail at the end of the month for a early June event - that will give a month notice - mailing 500 this time.
     
  20. masteraffmarket

    masteraffmarket Jr. VIP Jr. VIP Premium Member

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    can you give us any insight on what you put on the invitation, did you mention food, any kind of time constraint, ect? Just wondering how to fill up a wedding sized invitations
    +5 rep to OP
     
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