[Method] The simplest way to guarantee sales on your dropshipping website

iDontContribute

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Hello and welcome to my method that has brought me from no sales to over 10+ sales at $40 a pop every single week.

Y'all know that starting a website that sells something is easy, but bringing in sales is not. There is something simple that everyone knows, but not everyone cashes in on. To get a sale, you need people that want your product. That is so simple, but it often overlooked for many of today's dropshipping stores.

How do you place your product in front of the eyes of people that want it most?

The answer to this question is not complicated and it is not difficult, but it will require at least a little bit of start-up cash.

Here's what you need:
  • A website (preferably Shopify (or woocommerce) for reasons I will specify later)
  • About $100 (you can do it with a lot less if you're smart about it)
  • Knowledge about your target audience
You have your shopify (or woocommerce) store set up and it's looking good. Good, this is your first step to success. The next is something unusual, but you're going to have to trust me. Go to your product listing. Make that listing out of stock. You read that right. To attract more sales, you want that listing to be out of stock. Here is the most important part of this entire method: make sure that under the out of stock listing, you have something on that page that allows the user to input their email to be notified about the product and when the product is back in stock.

It should look a little something like this if you've done it correctly:

YTc011B

https://ibb.co/YTc011B

Now that your page looks like that, you're about halfway to success. Your next step is to take that $100 (you can make it work with less or more) and figure out who wants your product. Whether you find a target audience on Facebook or a great influencer on Instagram, it will work as long as you find that target audience. Now here's where the magic happens. Advertise the link to that product and only that product.

Your customers will proceed to go to that page, see that it is out of stock, and your most dedicated (likely to buy) customers will input their email addresses. You want to wait maybe a day or two, doesn't matter, then compile a list of the people that input their email addresses. There is one magic thing about making your listing appear to be out of stock: it creates a false sense of urgency and rarity for the buyer!

Knowing that your product is hard to get and is often out of stock, the buyers on your email list will spring at a chance to buy that product that they've had their eyes on. You have to draft a great email that explains that although there is limited inventory, your product is temporarily back in stock.

Now for the final step, draft that email explaining what I have just explained to you, and send it out to all your future customers. If they put their email in that box, it means they want your product, they know it has an aspect of rarity, and they want to know when it's back in stock. Give them what they want: send them the back in stock email, temporarily stop your advertising campaign, and make your product back in stock. Once your new purchases roll in, you may want to wait a few days to let the stragglers place their orders.

Once you are confident that everyone who was on your email list and is willing to buy has bought your product, make the product out of stock again and bring your advertising campaign out of dormancy. Rince and repeat, and you'll quickly find that selling your product isn't as hard as you first thought provided you get it in front of the right people.

Make sure you fulfill those orders, send those emails, work on your advertising campaign, create your false sense of rarity, and make those buyers want your product. If you do all this, you will start to see some nice cash flow from your website.

Thank you all for reading, and I hope that y'all find the same success with this method as I did. Did you like this write-up and/or method? Send me a thumbs up or leave a comment expressing any questions you may have!
 

Social God

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Love the username. @iDontContribute
Thanks for the share! I already have a list right now, figuring out how I should monetize it.
 

AussieDollar

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I just google the next shop selling the product. Or I would forget the shop and product.

I get the urgency part, but just don't buy into it this way.

Tho it might work + you'll definitely get a nice email list.
 

kweiss

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nice method. It would work less though on people like me. I hate filling in my email. I would also just go to google and search the next shop that thas it. Luckily, I am not the world :)
 

Naroha

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Now that your page looks like that, you're about halfway to success. Your next step is to take that $100 (you can make it work with less or more) and figure out who wants your product. Whether you find a target audience on Facebook or a great influencer on Instagram, it will work as long as you find that target audience. Now here's where the magic happens. Advertise the link to that product and only that product.
Thats like the part where most fail. lol
 

Almighty Pull

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Interesting share, nice one OP!
Will implement it and update here :)
 

JayMay

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Wow, I've worked on a Shopify store the past year but some personal events came up and I didn't have time to continue the project. This thread just might push me to delve back into it! :D

One question though, where do you get your products from or which site do you recommend? Have seen a few threads the past months about new Chinese sites appearing like 1688 and others. Some people are saying AliExpress products have been saturated by dropshippers as the majority of people have seen the same products being massively promoted on Facebook/Instagram and there are few buyers now.

What would you say?
 

nisdee

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I don't see a way this could make CR better than it already is using the traditional method. The main problem is getting the user to she shop, if you already did that why would you do all these extra steps and filter your audience. You can make sense of urgency by putting "only 3 left" or so, and use other methods to tweak your shop, up sell and collect e-mails.

This is just over complicating things and wtf to me
 

Dark Sky

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Very skeptical of this method as dropshipping relies on impulse buyers.
 

MicroLeaf

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Nice hypothesis. I see how it could work but some people will just click the x button and find someone that does sell it NOW.
 

iDontContribute

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I just google the next shop selling the product. Or I would forget the shop and product.

I get the urgency part, but just don't buy into it this way.

Tho it might work + you'll definitely get a nice email list.

As long as you have a low competition product or a good niche, it shouldn’t really be a problem. I do agree that on high competition products it may not work as well.

Thats like the part where most fail. lol

Agreed, it’s hard to find the secret sauce. Luckily targeted instagram pages make it pretty easy to target whoever you want.

Hmm, I feel like you'd have more sales if the product was in stock. Have you done split testing on this?

I have tried having the products both in stock and out of stock. The main benefit of making it out of stock is the conversion rate. I have had my conversions skyrocket with this method vs. having it in stock all the time.

Wow, I've worked on a Shopify store the past year but some personal events came up and I didn't have time to continue the project. This thread just might push me to delve back into it! :D

One question though, where do you get your products from or which site do you recommend? Have seen a few threads the past months about new Chinese sites appearing like 1688 and others. Some people are saying AliExpress products have been saturated by dropshippers as the majority of people have seen the same products being massively promoted on Facebook/Instagram and there are few buyers now.

What would you say?

At the start of my store, I used Oberlo. As I brought in more sales, I transitioned to an American wholesaler and started to keep more of the product readily available in warehouses because I knew the product sold. This allowed me to have quicker shipping times and easier returns. Oberlo should be fine if you’re just starting off.

I don't see a way this could make CR better than it already is using the traditional method. The main problem is getting the user to she shop, if you already did that why would you do all these extra steps and filter your audience. You can make sense of urgency by putting "only 3 left" or so, and use other methods to tweak your shop, up sell and collect e-mails.

This is just over complicating things and wtf to me

I have tried having only a few less in stock, but people now a days see this all the time, so many people don’t see having a few left in stock as rarity because they know that there are more than just a few left in stock. Of course this method may not be for everyone, I agree on that point. It has just helped me to find customers who have an extremely high conversion rate. Obviously results vary and you may not have the same success.

Very skeptical of this method as dropshipping relies on impulse buyers.

It really depends on the product. The low quality Chinese knick knacks that everyone seems to be trying to sell these days do rely on impulse purchases. However, if you have a product that actually fulfills a problem that a buyer may have, they are not looking at it as an impulse buy but rather an investment. It really depends on the product.

Nice hypothesis. I see how it could work but some people will just click the x button and find someone that does sell it NOW.

Agreed. That’s why this works a lot better for niche products that not every other website has found and is selling. If you try to sort by popular on Aliexpress and just sell those products, there will be a lot of competition; however, if you sell something that the buyer can’t find on every website (a true niche product), you won’t have any trouble with all your customers going to your competition because you with either have no/low competition, or your competitors sites look untrustworthy, so people are looking to buy from a more reliable site (your site hopefully).
 
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mmc

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At the start of my store, I used Oberlo. As I brought in more sales, I transitioned to an American wholesaler and started to keep more of the product readily available in warehouses because I knew the product sold. This allowed me to have quicker shipping times and easier returns. Oberlo should be fine if you’re just starting off.

Are you operating as an individual or as a company? How did you hook up with an American wholesaler?
 

iDontContribute

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Are you operating as an individual or as a company? How did you hook up with an American wholesaler?
For Oberlo I am just an individual if that is what you mean. When I contacted the American wholesaler, I acted like a company -- more respect and better rates that way. There are hundreds of lists of American wholesalers. I contacted probably about 20 of them, asked if they could manufacture my product and at what price. Some of the American wholesalers already had my product on their sites. In the end, I chose what I felt was the best mixture of pricing and fulfillment time.
 

Seven4

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Very nice share. Useful information here.
 

mmc

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Th
For Oberlo I am just an individual if that is what you mean. When I contacted the American wholesaler, I acted like a company -- more respect and better rates that way. There are hundreds of lists of American wholesalers. I contacted probably about 20 of them, asked if they could manufacture my product and at what price. Some of the American wholesalers already had my product on their sites. In the end, I chose what I felt was the best mixture of pricing and fulfillment time.

Thanks. so you registered a US LLC? Did they require a sales tax Id or a reseller permit of sorts?
 
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