[Method] Make money with building a list of loyal messenger subscribers (Step by Step)

The flow looks like this:
Ads → Messanger Subscription → Daily messenger Sequence → Offer → Content → Offer …

A screenshot of subscribers of one of the challenges this week.​

Content that works the best depends on your niche. Here are a few ideas that worked for us:

• 5-7 day challenges, short/simple (fitness challenge, improve your skill of xyz, etc.)
• daily tips (to get your dog to xyz: improve your skin; recipes ... you get the idea )
• daily quotes,
• daily jokes.

With simple challenges, providing value, or making people laugh, you are building trust and acknowledgment. By joining, they make a small commitment, and you should reward them, and that's how you make money (win-win).

High passionate niche + engaging content = trust and $$$


Step by Step guide

#1 Messenger Bot
For this method, you need a Facebook comment growth tool, and you can use free ManyChat version.


Steps:

1. Set up a Sequence
First, gather content for your challenge or whatever you decided to do.

Reward them. There is nothing better than a 'free' gift after they complete the challenge. More ideas in #3 step (Offer).

Besides text, you should include a picture of a quote, pro tip, funny image (for jokes), etc. Subscribers react very well to text + image.

We set up a sequence to be sent every morning at the same time.




Bonus tips (to maximize potential)

→ Get free referrals
On the 3rd day, ask them if they know anyone who would love to join the challenge (Share card option).

→ Get them to join the closed Facebook group
On the 5th day, we invite them to join a closed VIP group on Facebook.
As you probably noticed, content from Facebook groups is more important than ever and favored by the Facebook algorithm. This is a great way to build loyal followers. In this group, we share useful content, test new products, giveaways, etc. We are building a strong and active community that makes us money over and over again.



2. Set up Subscription flow
You need to create a Flow with Action → Subscribe to Sequence.

This will automatically subscribe all the users to the sequence from message reply (step 3) to the first day of content (step 1).




3. Crete Facebook post
Schedule a post to be published in an hour or something so you have time to set up a growth tool.

It’s all about the message. How do we get them to see the post and react to it? This is probably the most valuable tip in this guide

We tested a ton of creatives but nothing worked like something that’s familiar to them. We created an image that looked like some friend/family member posted it.

We tested with/without text, and a plain image outperformed everything.




Now before you say ‘asking for comments is against FB guideline’ I hear you BUT we did this with XYZ campaigns and never had a problem with these type of comment-to-messenger campaigns. Of course, you should always do your due diligence.



4. Set up a Facebook comment growth tool

Growth Tools → New Growth Tool → Facebook Comment

4.1 Settings

• Select scheduled Facebook post
• Check ‘I confirm…’
• ‘When the user leaves a comment..’ → Immediately

4.2 Auto-response

Message:

• Show appreciation.
• Use emojis.
• Tell them what is going to happen.
• Tell them about the gift.
• Facebook automatically includes the link to the post. To avoid confusion we explain what that is.
• Repeat what they have to do at least twice + use the same keyword (start) as you are using when replying to the comments.
  

Example:

Hello <First Name>! Welcome to the XXX! We are so glad you joined us!

Each day, you'll get a daily reminder, with XXX

At the end of the challenge, we will send you a XXX gift!

To start with XXX, please type ➡ Start

(Please ignore the link below.. it will take you back to the post you just clicked on, just type Start)

To start with XXX, please type ➡ Start

-------


4.3 Opt-In Actions

• Check ‘Send to everyone who replies’
• Under Opt-In Message select the subscription flow
  

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#2 Facebook Ads

We are paying between $0,10-0,15 per subscriber across all campaigns.

Objective: PPE
Mobile-only
Audience: do research and find people who will be interested.

+ Create an audience of people who engaged with your posts/page and exclude them from targeting. You don’t want them to see this ad again after they react to it.


Bonus tip

→ Reply to comments
No matter what you say in the text, not all will check their messages and subscribe. Remind them what to do by replying to their comments. There are tools that you can use to reply automatically and save a ton of time. Since we started to respond to their messages, we saw a nice bump in the subscription.

In the comment, mention the same keyword, so they know what to do when they get a message → ‘Please check your messages to start’ → the word start is the keyword you use in the message as well.



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#3 Offer

Like I already mentioned, reward them, give them something for 'free' because they did such a great job

The best that works for us is a free+shipping offer (dropshipping), an affiliate offer with a free trial, a free ebook with affiliate links, ...


Bonus to maximize the profit

→ Retarget all messenger subscribers
Messenger subscribers are a highly engaging audience that knows you. Unfortunately, you can’t export the audience with free ManyChat version but the upgrade is well worth it.

First, retarget them with the same offer, and after a few days with a new product. When creating Facebook ads, don't forget to exclude Buyers audience!


→ Create a lookalike audience based on your custom audience
Run ads to the challenge and landing page ($$$).


Once they finish with the sequence is time for some broadcast messages. Don’t overdo it! Send some content before you send another offer.




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This is it. Step by step. Exactly how we do it.

The whole process can be automated and outsourced. Once set up, it can run on autopilot for months. Imagine having just a few of these set up in different niches $$$

Good luck!

Thank you for taking the time to write this up, you can tell a lot of work went into this.

wow and yes messenger bots do this quite well!

Hi, Thanks for this. May I ask when you're doing FB ads which countries best to target?
How much money did you spend on ads and other tools?

Thanks for sharing your great method, I do have a question below, hope you can answer.

Can I do something like this: I setup a PPE ad, comment below to join blabla, whenever some guy comments under my post, my bot can send over a message with my affiliate offer link included. Will it triggle FB's spam policy? Will the link inside the message be blocked by FB if done on a large scale ad?

FIREBOSS said:

Hi, Thanks for this. May I ask when you're doing FB ads which countries best to target?
How much money did you spend on ads and other tools?

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We only target the US and are paying around $0,10-0,15 per subscriber, spending around $40/day per niche. This will work with any country.

Other costs:
- FB like/comment tool $28/year (for multiple sites) - you can do this manually,
- We have ManyChat PRO - but you don't need this to start. PRO is needed when you want to export your subscribers and retarget them with ads for old/new offer.

emailmoneyback said:

Can I do something like this: I setup a PPE ad, comment below to join blabla, whenever some guy comments under my post, my bot can send over a message with my affiliate offer link included. Will it triggle FB's spam policy? Will the link inside the message be blocked by FB if done on a large scale ad?

Click to expand...

Never tried this, but usually, FB is triggered if the first message is promotional.
We did, however, send affiliate links (through bit.ly) directly after they engaged/subscribed and never had a problem.

jul3s said:

FB like/comment tool

Click to expand...

What's the name of the one you use ?

DE_GAME said:

What's the name of the one you use ?

Click to expand...

Chrome extension called FB like inviter.

Wow, an amazing amount of info, thank you! Really gotta think about how to implement this. There's actually a crazy amount of ideas and different challenges you can twist and put to work here, so I'm not sure but saturation shouldn't become too big of a problem any time soon. What do you think OP?

JayMay said:

Wow, an amazing amount of info, thank you! Really gotta think about how to implement this. There's actually a crazy amount of ideas and different challenges you can twist and put to work here, so I'm not sure but saturation shouldn't become too big of a problem any time soon. What do you think OP?

Click to expand...

There are 1000s niches and even if we ALL target only one we would all set up things differently:
- different challenges, guides, tips, quotes, ...
- target different audience, age, gender, platform, device, ...
- with different ads, image, copy, ...

So no, this will never get saturated

postblackhat said:

Thanks dude for this detailed guide that will surely help many people

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Thanks, but I'm not a dude

This is a really really sweet tip. I'll try to make use of this in a niche I'm starting. Thanks for the share, and thanks given.

PaintedBlack said:

This is a really really sweet tip. I'll try to make use of this in a niche I'm starting. Thanks for the share, and thanks given.

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Amazing! Let us know how it goes

Thanks OP! I'll surely try this on my promo page

XxSCaRFaCExX said:

Thanks OP! I'll surely try this on my promo page

Click to expand...

Let us know how it goes

I would love to hear some feedback on how this method worked for those that implemented any part of it.
How much are you paying per subscriber? What offers are you testing? What did you improve/change/put a twist on, etc.?

Awesome guide OP.

What are your conversions?

mindmaster said:

What are your conversions?

Click to expand...

Conversions depend on niche and offer, and we are still testing daily, but usually around 20-30% for FSH offers.
We currently hit a jackpot in a very passionate niche with Free+shipping offer, and conversions on a landing page is around 40% - the traffic is warm and the product is perfect. All of this without the second step of retargeting the bot subscribers.

This is how FSH funnel looks like:
1. Sales page with bulk quantity option and discount (example: Get 2 for 20% Off, etc.). The majority buy more than one - this is how we cover ad spend. From this point on is pure profit.

2. Upsell 1 - more of the same from the sales page. (Buy 2 Get 1 REE)
3. Downsell 1 - lower price of upsell 1 (Buy 1 Get 1 50%)

4. Upsell 2 - a new product (complementary, niche related, etc.)
5. Downsell 2 - lower price of upsell 2

6. Thank you page - with additional offers to maximize the profits (another FSH offer, print on demand products, affiliate offers, subscription (more about this another day , etc.).



+ Keep in mind - once you get them in, you market to them over and over again for free

As for a personal preference questions: Do you choose a more professional looking profile picture for the page with the ManyChat bot / the page that posts the original advertisement picture (as they're the same )? I'm asking because your ad picture is hold pretty plain and simple, hence I wondered if you do the same with the profile picture.
And once the 7-day period is over and they received their gift, do you try to lure them into your private group or offer them to continue the "challenge" (for e.g.)? Or just continue without asking?

Hey I just read and reread your thread and I love what you are doing man keep posting gold like that!!

I have a few questions that I am hoping you could answer me.

1- I have a verybsmall budget of around $500 can I implement that method? Or do I need a larger budget?

2- Would like to know, how much have you earned from this method? Dont have to tell exact numbers but could you tell me what is the potential?

3- From what I understood I need a Facebook page, post plain text post and use the "boost post" option to make PPE ads then those who interact with the post, manychat handles the rest? Correct?

4- You are saying you are paying 0.10-0.15 per subscriber, is fb increasing the prices or has ot allows been that low? I am considered about that coz I think if costs start to go high it might kill the method.

5- How long have you been doing this?


I hope you could answer these questions. Really looking forward to test this.

Everyone this is a golden method i use to make 100$/day from (messenger+ my blog )

AestheticHustler said:

As for a personal preference questions: Do you choose a more professional looking profile picture for the page with the ManyChat bot / the page that posts the original advertisement picture (as they're the same )? I'm asking because your ad picture is hold pretty plain and simple, hence I wondered if you do the same with the profile picture.
And once the 7-day period is over and they received their gift, do you try to lure them into your private group or offer them to continue the "challenge" (for e.g.)? Or just continue without asking?

Click to expand...

The profile picture doesn't matter. For most of them, we have a simple logo or page name.

We send them an invite to the private group in the middle of the challenge. You can, of course, invite them again at the end.
You don't continue with a challenge unless you create another sequence and invite them to join. Once they are subscribed and finish the challenge you start sending a broadcast with useful/niche related content and offers.

NotNick said:

Hey I just read and reread your thread and I love what you are doing man keep posting gold like that!!

I have a few questions that I am hoping you could answer me.

1- I have a verybsmall budget of around $500 can I implement that method? Or do I need a larger budget?

2- Would like to know, how much have you earned from this method? Dont have to tell exact numbers but could you tell me what is the potential?

3- From what I understood I need a Facebook page, post plain text post and use the "boost post" option to make PPE ads then those who interact with the post, manychat handles the rest? Correct?

4- You are saying you are paying 0.10-0.15 per subscriber, is fb increasing the prices or has ot allows been that low? I am considered about that coz I think if costs start to go high it might kill the method.

5- How long have you been doing this?


I hope you could answer these questions. Really looking forward to test this.

Click to expand...

1. Yes, you can start with that amount.

2. I've made enough and still making.

3. I don't use boost post, I create a PPE ad directly in ads manager. Once you connect your page to ManyChat, set up the sequence and connect the post - yes, ManyChat does the rest.

4. The price depends on targeting the right audience. We are testing new audiences all the time, that's why the price per subscriber is changing daily. The method has so many twists that can never be killed. It's on you to give your subscribers exactly what they want and make money out of it.

5. This exact method for a few months.