[ METHOD ] How To Get Low CPC With Facebook Ads

varun barve

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I know you are all in full mode with everything related to coronavirus. Today I wanted to share something that might help you make money if we all end up in quarantine and bored out of our minds! :D

Jokes aside, you can, of course, use this to make money now.


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USE GIFs for your ads.

Yeah, that’s the secret. :D This is exactly how I get low CPC.​


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Now, this is NOTHING NEW! Using GIFs is nothing new and yet people are not using them at all or lack creativity to the point where they can’t get clicks at all.

While scrolling FB&IG feed you have literally 2s to catch the attention. All you need is that second, and if they stop you have a pretty good chance to get that click.

With GIFs, I get around $0.05/click for Tier 1 countries, $0.01 for Tier 2, and below $0.01/click for Tier 3 countries. And CTR are through the roof.

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My ads are VERY simple. I find topic related gifs by simply searching on Google or gifs sites. Can’t find a good GIF? Create one. Find a video and convert it to GIF.

I always add a simple topic related text directly on that gif in Photoshop. That’s it. Ugly will always sell! Keep it simple, stupid! This should never look too professional.


Popular GIFs sites:


You can use GIFs for anything really, and with a twist or two, this can be applied in any niche.


#1 Entertainment sites

This works AMAZING for those with sites in the entertainment niche, news sites, quiz sites, etc. monetized with Adsense or better with CPM networks, where you can push a ton of cheap traffic.

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#2 Ecommerce

This works in ecommerce (dropshipping sites) as well. I’ve tested a ton of image VS video VS gif ads, and gifs outperform every time. Take a product video and convert it to a gif + add a text on it and watch the magic happen :D



#3 Affiliate / service / blog / software / local businesses

Now here is a twist that it’s worth a ton of money.

Let’s say you are promoting an SEO service. You spend some time to find the best relevant interests, an audience that would be interested in your offer. And this is exactly what everyone else is doing as well. How do you win?

Target two completely unrelated interests.

The trick is to target niche relevant interest and use ‘Must also match’ option with an interest in entertainment niche, for example, Iron Man (or anything massively popular, with an audience that is everywhere). You create a creative around that entertainment interest that will catch their attention and use a copy that reflects your offer.


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This way you will get a ton of cheap traffic. Send them to a blog post or landing page where you educate them before you try and sell directly.

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Bonus tip: If possible, use the same GIF that you used for ads directly on your site as well. This helps with the relevance while still having that image in front of them, and helps with time on site and engagement.




Facebook Ads setup

ALWAYS, always test everything and don’t blindly follow anyone’s advice! Something that works for me might not work for you and vice versa.

This is what works for me.
Objective: Traffic
Budget: I always start with a low $5-10/day, and optimize accordingly. CPC starts massively dropping after the second/third day.
Placement: Facebook News Feed only! IG is way too expensive right now.
Device: Mobile only!


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Now that you are getting a ton of traffic to your sites, it’s time to take a step forward and bank from them over and over again.
  • Create custom audiences for retargeting. Retarget them with an offer (CPA/email submits offers work great for entertainment niche. Probably don’t have to explain what to do with stores :D).

  • Create Lookalike audiences, and narrow them down at the beginning with a general interest. + Don't forget to create LAA of visits, buyers, email subscribers, fan page likes, post/ads engagements, and show them some ads.

  • Lock the content on blogs/quiz sites and collect emails/messenger subscribers.


Good luck!


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hey nice strategy seems like a perfect time for me as I have a new quiz site and around $10 in my FB account which I got for free.
i have a Q so for eg if i have a quiz about dogs then i have to do a post of the gif with the text of the quiz and then promote that post? or do I have to use ad manager directly and create the full ad there itself? i want to target tier 1 and get people to play quiz as that will give me a lot of pv's.
also i wanted to ask you said pick up any random interset why is that? if my quiz is about german shepards then i am able to find german shepherd in interests woudnt that be more targetted than choosing dogs or pets or that is a part of the strategy to get low cpc? i have not played much with fb ads but i would love to do it now as i have the funds for it.
 

penza

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Is this method still working? When I upload the gif - (I followed the video) it shows as a picture?
 

conexer

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This is definetely worth testing. I'm in the ecommerce space & was wondering how an ad would look like for a product. Would the gif just be of someone using it then the text simply describes the pain point/problem solved in like a meme fashion or just really a meme like ads showing the problem not the product? what do you think would be most effective ad for a product solving a problem. Neck pain for example?
 

dennisyu

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I had no idea FB would even let the gif animate. I figured it would just turn into a static image on the uer's end. Would definitely have to test it.
 

jul3s

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hey nice strategy seems like a perfect time for me as I have a new quiz site and around $10 in my FB account which I got for free.
i have a Q so for eg if i have a quiz about dogs then i have to do a post of the gif with the text of the quiz and then promote that post? or do I have to use ad manager directly and create the full ad there itself? i want to target tier 1 and get people to play quiz as that will give me a lot of pv's.
also i wanted to ask you said pick up any random interset why is that? if my quiz is about german shepards then i am able to find german shepherd in interests woudnt that be more targetted than choosing dogs or pets or that is a part of the strategy to get low cpc? i have not played much with fb ads but i would love to do it now as i have the funds for it.

I always create ads in ads manager where in your case you can select/use a post you already published. Creating ads in ad manager doesn't mean you have to start from zero.

Of course, you should use niche related gifs that will catch the attention of the right audience.


Is this method still working? When I upload the gif - (I followed the video) it shows as a picture?

Yes, this still works perfectly.


Great. Current targeting should select mobile devices. because the majority of people who work on pc are advertisers. haha
This will optimize your cost

That depends on the type of audience you are after. If you are into entertainment sure, mobile is the only way that makes sense. If you are looking to sell your service it's a little bit harder to make them sign up through mobile. In that case, you should have a good retargeting and email campaign ready to start as soon as they land on your landing.

On the other note, if you target desktop and mobile together FB will automatically show 90% to mobile, not just because there are way more impressions but that's how they optimize to get the cost down.


This is definetely worth testing. I'm in the ecommerce space & was wondering how an ad would look like for a product. Would the gif just be of someone using it then the text simply describes the pain point/problem solved in like a meme fashion or just really a meme like ads showing the problem not the product? what do you think would be most effective ad for a product solving a problem. Neck pain for example?

For e-commerce, the best that worked from my tests are ads on showing the use of the product preferably from your clients > user-generated content will mostly outperform any creative. The copy is where you explain the features and benefits of the product, which have to be repeated on your landing page as well.

One more thing regarding products, GIFs perform better than product videos on landing pages. I'm not talking about those products that need an explanation, etc. but simple 'show-off' videos. You can simply convert those videos to GIFs, which break the pattern and are more likely to grab attention.

Always test everything! If something works for us that doesn't mean it will 100% work for you and vice versa.



I had no idea FB would even let the gif animate. I figured it would just turn into a static image on the uer's end. Would definitely have to test it.

Great. Let us know how it goes!
 

prayas9

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useful posts will try these tips. thanks!
 

jhakasseo

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1. You can not post Gif banner to FB directly so it has to be from websites like Giphy. But the problem is there will be link of Giphy where people might click and traffic will be diverted there not to your website.
2. Clicks you mean on website or on Posts? Those are 2 different things you must be knowing.
 

jul3s

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1. You can not post Gif banner to FB directly so it has to be from websites like Giphy. But the problem is there will be link of Giphy where people might click and traffic will be diverted there not to your website.
2. Clicks you mean on website or on Posts? Those are 2 different things you must be knowing.

You can upload GIF as you would video for FB ads.
 

totski

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Looks like gif is not working on FB ads? I managed to upload one but it's not playing.
 

jul3s

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Looks like gif is not working on FB ads? I managed to upload one but it's not playing.

It's working just fine for me. Did you open the ad with comments and check if it's working or are you checking just in ads manager?
 

maed810

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I hope I could read this thread earlier. My FB cost is much lower. You're my life saver.
 

maed810

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Glad to hear that! I can always share my Paypal ID as well! :D
(joke, joke!)
I am making good amount of clicks, and I am checking whether I can get more conversion. Anyway, you know, a penny saved is a penny earned. :D
 

jul3s

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I am very new to running ads. I am in the political space and dear God is it the biggest hassle to run ads.

Oh, my favorite niche! :D Thanks to the 2016 elections it got harder to run ads, but there is always a way even if you are not authorized by FB to run them.

For example, I'm running messenger marketing ads.
- I have a post image with a political joke that is directed to one party.
- This post is connected to ManyChat, where the majority subscribe to get more jokes directly to their messenger.
- The sequence is full of niche related content - we ask them for email, ask to share, join the closed Facebook group, send them to the website, etc.
 

imunafsi

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Thanks for the tips.. Did this work for conversion (purchase) campaign? Sorry for newb question. Thanks.
 

swjedinight

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Oh, my favorite niche! :D Thanks to the 2016 elections it got harder to run ads, but there is always a way even if you are not authorized by FB to run them.

For example, I'm running messenger marketing ads.
- I have a post image with a political joke that is directed to one party.
- This post is connected to ManyChat, where the majority subscribe to get more jokes directly to their messenger.
- The sequence is full of niche related content - we ask them for email, ask to share, join the closed Facebook group, send them to the website, etc.
How can you run messenger marketing ads on political stuff? That is to say, is there some filter that you have to avoid? I had "Do you support XXXXX" and it got flagged as political.
I am running into a brick wall trying to grow my page and my group in the political niche! any tips or tricks you care to share, im all ears.
 

jul3s

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How can you run messenger marketing ads on political stuff? That is to say, is there some filter that you have to avoid? I had "Do you support XXXXX" and it got flagged as political.
I am running into a brick wall trying to grow my page and my group in the political niche! any tips or tricks you care to share, im all ears.

You can't refer directly to any party, that's why we use jokes that are obvious to what/whom they are referring to + we put a well known element on the the image that helps to break the pattern and catch their attention.
 

battlepanty

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Great help!! Could you give me an example for a streaming site?
 

im_noob

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1 - have one doubt, upload gif as a video ?
2 - what if i am running blackhat niches like free v bucks etc, then how to target them ? your outpur wud be appreciated
 
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