- Jun 30, 2018
- Reaction score
Credit - Dan Content
Let's say we want to use “zodiac signs” as an example.
The first thing you need to do (after researching KWs) is to write a master article
ex.: “Zodiac Signs: the Complete Guide”
In this master article, go deep into the topic of “zodiac signs”
Listing all the signs (H2s) and writing about the sub-topics (H3s, H4s)
- General Info about X
- Strengths of X
- Weaknesses of X
- Career Advice of X
- Love Advice of X
- Partners for X
+ a few random Q's about the general topic
(Write around 500 words for each sub-topic / Qs)
This 'pillar page' will be the center of your cluster & gives you a good chance of ranking for the main keywords – in this case, “zodiac signs” – in the future and sets your cluster articles up splendidly + You've just built your cluster structure.
Every sub-topic you've written a short text about can now be expanded to a fully fleshed-out article:
“You want to learn more about possible careers for Capricorns? Read our in-depth guide”.
--> "The 7 perfect career options for Capricorns (and which to avoid)"
Now you only () need to write all the articles you've mentioned in your master article (in-depth)
Make sure to internally link back from them to your master article(s) and other fitting articles
And you're good to rank!
This is how you should build topical authority in a sub-niche and consequently in the main niche (repeating the steps)
Bonus: If you really want to stand out, make your Master Pages as UX-friendly as possible Use (jump) buttons, a proper design, and custom images to make sure your site isn't just another "random niche site".
Make it EASY for your visitors to get to the point they want to learn more about ex.: a Capricorn wouldn't care about Aquarius weaknesses 99% of the time, make it easy to skip irrelevant content