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[Method] How I monetized beta keys for a PC game and made around $3000 (in 2009)

Discussion in 'Making Money' started by skinnyboi, Mar 19, 2012.

  1. skinnyboi

    skinnyboi Regular Member

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    A new MoBa was in beta for PC called Heroes of Newerth. On their official site they were giving away 50,000 free beta keys and all you had to do to get one was enter a unique email into the single form and hit submit.

    1. I went to Elance and paid a VA to harvest as many beta keys as he could before the 50,000 were all gone. 2 days later he emailed me a spreadsheet with 3,000 keys (300-400 were dead or duplicate) but still a great list.

    Cost: $20

    2. I created a single page lander content locked with CPA Lead, do the survey, get a key.

    Cost: Nothing, already had extra generic gaming domain and hosting.

    3. I paid another VA to post on all forums, blogs, and yahoo answers that came up for "hon beta key" and "heroes of newerth beta key" he posted about 35 or 40 comments/links.

    Cost $10

    4. I went on ebay and started listing multiple low cost buy it now auctions for beta keys for $3. Other people were trying to sell keys as well for much higher than I was and not having much luck something like $8-$12 dollars.

    I sold about 50 keys directly through ebay but ebay kept suspending my account for 1 day, then making me take a small exam on seller guidelines, then 3 days, then I said screw ebay.

    I made plenty of offsite sales from previous buyers who wanted more keys for their friends, and one guy "bought me out" for $450 for 500 keys. I figured let someone deal with the hassle of getting suspended by ebay as I still had plenty of keys left.

    Cost: Minimal seller fees and paypal fees

    5. After about 3 months all of my keys from the content locked site were pretty much gone so I shut that down. I made around 2,000+ from that, some days were like $3 or less some days were really nice like $50-60 I guess it all depended on the country of the user and which survey they got.


    All in all it was way more successful than I thought it would be!

    I guess at the time I got lucky as the way they were instantly giving away the keys. A lot of games I see now are you put in an email and at some point in the future you may or may not receive an invite.

    I guess you could mass sign-up many times and hope you get a lot of invites and sell them!

    Let me know what you guys think and if you have any ideas twists or experience with this
     
    • Thanks Thanks x 2
  2. mkstromin

    mkstromin Power Member

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    Interesting..

    now you can get the user to ur site, make him fill out a survey, and redirect to the official website where he has to do that again..

    The survey frame on ur site should say smthing like: To prove that you are xx annd older, please take a survey. YOu will be redirected shortly after...

    I did this (still doing it) with Dota2 keys
     
  3. crepito

    crepito Junior Member

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    You were lucky because normally thats not the way beta keys are offered. Just like you said, they are sent to emails to random or specific people. Anyway, you did a great job with the oportunity you were presented with.
     
  4. detoxed

    detoxed Newbie

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    This could be an interesting idea.
     
  5. natostanco

    natostanco Junior Member

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    Hon was out of beta at may 2010 ...btw there is a really profitable market around beta keys, if you follow the latest games and exploit them you can build a business around...
     
  6. jake042

    jake042 Regular Member

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    Back in the good old times.

    Hehe, pretty good Job!
     
  7. barlow21

    barlow21 Junior Member

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    bye the way , where can I get fresh betakeys source ? please pm me the source
     
  8. wanna_earn

    wanna_earn Regular Member

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    very nice article...
     
  9. s1wg4u

    s1wg4u BANNED BANNED

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    All these people dogging you are stupid.

    This is a legit method. Thanks for the idea. Thanks and +repepd you
     
  10. SebiP

    SebiP Regular Member

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    Yeah , I am still doing this but with fake keys .
     
  11. skinnyboi

    skinnyboi Regular Member

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    For what games?