Google have been forcing this crap network down our throats for a long time now, apparently one of their chief coneheads thinks its the future, so why not leverage this crap to improve CTR? My two suggestions are: Join circles and mingle etc., with the coneheads/marketers/whateverniche. Secondly is to have a fake profile in the serp. This query is somewhat techy so will most likely be dominated by males, which do you think of out these would most likely be clicked, or at least skew the data set? Do same with women related queries, food queries (fat chef) diet, basically any niche, post a fake photo.