If you can make a dollar, you can make a million. There's money to be made in almost every niche or if executed properly 50% of business idea's/start ups will make it at least a year. However, for someone just coming into the marketing arena there is a lot to learn (at least it seems like a ton when you are first starting out) if you are going to make serious amounts of money. But is it all really difficult? Is it hard to make some serious cash, like enough to live off of and get rid of that hourly cuck wage that so many people are a slave to? I see tons of journey's, posts in BHW and comments all up and down the internet of newbie's always asking the same questions "How can I make Money easily" How to make $5 a day", "Whats a good method to make money" etc. Most of those people end up fizzling out because of two things: 1) They get overwhelmed by the process of setting up sites, or do not know how to get traffic and lose focus and determination; and 2) They lack basic funds to finance their journey to making money (whether it is $5 for hosting or $10 for a domain etc). And if I was to add a third reason, I would throw "time" in there as well. So many people just don't have the day to day time with work and family to put in a serious effort to make even a little side cash to help ease some of that financial strain that they have. Without making this a long grueling point to make, I will simply say for people looking to into ways of making money online, the easiest way is Lead Generation. It is by far the easiest way to make money online hands down. What is lead generation? "In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads." Wikipedia In layman's terms it means being a middle man i.e. Jimbo has been talking about possibly buying "that thing", and well, you know Bob has "that thing" and wants to sell it so you provide Bob, Jimbo's contact info, or you connect them for a fee that Bob pays you for providing him a potential customer. It is very similar to afiliate marketing and there are technically different types of lead generating (data, traffic etc) but I am talking more on the business to business module of lead generation. I've found over the years that consumer marketing, with the exception of viral type products, really comes down to a lot of set up, managing social accounts, websites and dealing with lots of people (the ocean is enormous) and without a raw source of data that you can use to market to it is really difficult even reach out to these people unless you are willing to pay money to other businesses or people for ads or data (which can be cost prohibitive if you are just getting started, unless you're going to grab the white pages and sit for days and weeks calling people randomly to promote a product (that sucks, but hey my buddy has a 2 million dollar a year business and he started out 25 years ago in his bedroom at his mom and dads doing just that) so that is always an option for the truly dedicated. But I say, F0^k consumer lead generation and focus on B2B. Let me explain why. First off, it is much easier to get information on businesses, what type of services they provide, what type of materials, tools and resources they need on a regular basis. Along with that, it is also much easier finding businesses that can meet the needs and provide the services needed by those companies. EVERY BUSINESS WILL PAY FOR A GOOD LEAD! Period! so you will not have any problems finding products or services that will pay a good amount of money for each customer or lead you send their way. Ok, so lead generation is so great but how do I get into it with out needing to pour tons of cash into it? First thing, use your brain. You have resources (shit, you're reading this right now). You probably have an email, a phone, and you're obviously surfing the net and have a little internet swag since you made it to BHW. Put your damn resources to work. Start calling businesses. Look them up online, contact them through the website contact forms (like I did here, here, here and here. Or how YallaPapi got social media customers here). The point is, you need to start talking to people. Find out who has what, then find businesses that need that service or product. Thats all it really takes to start making some money. And if you keep at it, you will acquire more knowledge over time and can afford to pay for additional infrastructure to build your lead generation business, or hell, maybe this will give you the free time (not having to work the 9 to 5 grind) and focus on other projects or endeavors that you couldn't do before because of money and time. How much can you make from lead generation? The U.S. will spend $120 billion by 2021 in digital marketing. Thats a huge pie. And a lesson I learned very early in internet marketing is, if you can make a dollar online you can make a million. I can personally say I have a 6 digit personal income from lead generation and there's still a whole lot of that pie out there. Anyways, if you're just getting started this is the easiest way with limited resources to make money online.