Meta casino traffic optimizations puzzle

Hey guys,

I've been hitting a wall for a while trying to make casino affiliate offers work on Meta and would appreciate ANY insights from people who are actively running casino traffic.

Current setup:

Meta Ads -> Cloaker -> Keitaro -> Affiliate Offer -> 
Postbacks (registraion / deposit) -> Keitaro
 -> Meta


Events:

Registration = Lead
Deposit = Purchase / Complete Registration (tested both)

The main issue is that I'm getting registrations, but very few depositors.

Some numbers:

Reg -> FTD rate is hovering around 3%

CTRs look healthy

CPCs look healthy

Registration CVR is decent

No obvious issues with the funnel itself


I've tested:

Direct to Casino Home Page

Direct to Registration Page

Custom pre-landers (spin-the-wheel style, game-focused pages, etc.)


The result is always roughly the same - registrations come in
deposits don't


I am using a cloaker and the campaigns are stable. Accounts are not getting banned and delivery looks normal. The issue doesn't seem to be account survival or ad delivery. The issue is purely on the quality side: users register but very few make a first deposit.

I am not pushing unrealistic bonus claims or fake wins. Traffic quality looks decent on the surface, but the users simply don't convert into FTDs.

A few questions for those running casino on Meta:


1. What event are you optimizing for nowadays?
 
Lead? 
Complete Registration?
 Purchase?
 Something else?

2. Do you send registration events to Meta at all, or only FTDs?
3. What Reg -> FTD rates are you seeing on Meta casino traffic?
4. Have you experienced situations where Meta seems to optimize for "registrants" rather than actual depositors?

Would appreciate any insights from people currently spending on casino traffic, especially in regulated European markets.

Thanks!

Hey what Geos are you targeting?

Hi Mate,

I am testing Germany, Italy and Spain - all with the same result, as described above.

Martketing said:

Hi Mate,

I am testing Germany, Italy and Spain - all with the same result, as described above.

Click to expand...

Mm very interesting reg to ftd is extremely low for those Geos especially Germany - with email marketing I typcially see around 30 reg to ftd.

Are you doing freespin traffic?

Meta is optimizing for registrations, not deposits so you’re getting low-intent users.

if FTD is stuck at 3%, the issue is usually audience quality or optimization event, not the funnel

The offers actually include free spins but they are available after FTD. To be honest based on the current stats I am afraid of free spins without FTD, because this way the results may become even worse.

In this thread I would like to verify (with the common wisdom) if the setup is okay and if there is some major issue to be able to fix it. I honestly ran out of ideas what to do and change.