Meta Ads are AWFUL right now...!?

Fallon Desi1 said:
Pretty seasoned Media buyer, but this downturn over the last 2 weeks has me sweating. Have a client who has consistently seen $6-8 CPAs for weeks/months on end. Top end $10-11. Creatives are crushing 5-8% CTR and CVR 7-12%.

~2 weeks ago everything tanked. CPA doubled over night. Creatives that crushed just 2-3 weeks ago flopping. ZERO consistency - some days start off incredibly strong, then go hours on end with zero purchases.

I've tried it all - new creatives, old creatives, new copy, new pages (can do that with this client), lowered product price point, NADA. CPA remains 2x the avg and again, consistency is non existent. Nearly impossible to find signs with so much fluctuation.

I did just see Meta has a "medium ad delivery disruption" alert out... praying thats the issue.

Curious if anyone is seeing similar issues over the same time period.
Click to expand...
They are not that bad, your ads have such high CTR and CPA, why don't you change the new ad content to be able to increase bigger traffic
 
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Recently, many accounts have recorded unusual fluctuations, so it is not necessarily due to creative or funnel but mostly due to the distribution system. The safe way is to keep the budget stable, limit constant changes, if you need to scale, you should duplicate it to a new campaign instead of adjusting it directly, it will be easier to maintain stable performance.
 
Recently, many people have also experienced sharp CPA increases and fluctuating performance, likely due to Meta’s delivery issues. It’s best to keep budgets steady, focus on warm traffic, and wait for the platform to stabilize
 
Fallon Desi1 said:
Pretty seasoned Media buyer, but this downturn over the last 2 weeks has me sweating. Have a client who has consistently seen $6-8 CPAs for weeks/months on end. Top end $10-11. Creatives are crushing 5-8% CTR and CVR 7-12%.

~2 weeks ago everything tanked. CPA doubled over night. Creatives that crushed just 2-3 weeks ago flopping. ZERO consistency - some days start off incredibly strong, then go hours on end with zero purchases.

I've tried it all - new creatives, old creatives, new copy, new pages (can do that with this client), lowered product price point, NADA. CPA remains 2x the avg and again, consistency is non existent. Nearly impossible to find signs with so much fluctuation.

I did just see Meta has a "medium ad delivery disruption" alert out... praying thats the issue.

Curious if anyone is seeing similar issues over the same time period.
Click to expand...
Hello Fallon Desi1,
a lot of people are seeing sudden spikes in CPA and inconsistent results lately. the meta delivery disruption could definitely be causing it—sometimes you just have to pause, monitor, and wait for things to stabilize.
 
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