From time to time I look at the gigs on craigslist and, if someone looks like they could use some marketing assistance, occasionally I set up a meeting. Today I met with someone who performs an impressive, effective and teachable service that would make a fantastic niche product. It's been profiled by the local news before and carries quite a cache of testimonials. I did a google keyword search for the exact term and found tens of thousands of monthly hits, yet extremely low keyword competition. I'm interpreting this as a wide open market with significant demand. I want to maximize this opportunity to capitalize by using BHW-type promotion to my advantage. I'm thinking of suggesting to the client they create a book and/or DVD to market on clickbank, amazon and on marketing tours. A YT channel, web site, email campaign and facebook presence were all developed in our meeting today. Any other suggestions?