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Merchant restrictions on bidding keywords?

Discussion in 'Adwords' started by PauloPT, Nov 26, 2009.

  1. PauloPT

    PauloPT Jr. VIP Jr. VIP Premium Member

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    Obviously merchants can easily check if you're bidding on their keywords and direct linking to them with Adwords.

    Now, if you're bidding on their terms BUT you're having the users going to your site (affiliate site for that merchant), how can they check this? Unless they're actively checking for all other competition...?
     
  2. youngguy

    youngguy Senior Member

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    Hey man! Yes this is suck! But if they're checking on competition:
    1. You should check where's the merchants from?(state? city?) and exclude that states, cities in your adwords campaign :) This way you can stay under their radar.
    2. Bid on their keywords for other merchants :) This is OK and will piss them off!
     
  3. PauloPT

    PauloPT Jr. VIP Jr. VIP Premium Member

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    That will piss them off for sure.

    My question is, can you get away with bidding on their trademark terms if you just have the users go to your websites? Direct linking would be too obvious, of course, you would get banned on bidding on their keywords, but what about having the users just go to your website first. I don't think there could be a way the merchant would know about this, unless he's typing his trademark term and checking out every single ad, and then checking the website of the ad and cross-checking to see if it's one of his affiliates.
     
  4. mystery

    mystery Regular Member

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    From experience, I say they DO know if you are doing it, whether or not you are direct linking.

    Many merchants/networks employ special ppc research staff... those people work daily.

    But it also depends on how strict the merchant or networks is. I only got a warning in the past.
     
  5. PauloPT

    PauloPT Jr. VIP Jr. VIP Premium Member

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    This is a reasonable sized merchant on Commission Junction. They probably are monitoring it after all.
     
  6. ddawg0169

    ddawg0169 Newbie

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    If an advertiser is really serious about protecting their trademark, then they'll file a complaint/proof of trademark ownership with Google. Once that happens, anyone who doesn't have explicit approval will not be able to run ads containing those trademarked keywords. If you can still use those trademarked terms in your ads, then the advertiser isn't that protective. Then it's just a question of the TOS. Do they say you can't bid on their trademarked terms?
     
  7. PauloPT

    PauloPT Jr. VIP Jr. VIP Premium Member

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    Yes, of course. And there are just 1 or 2 pages worth of ads.
     
  8. iglow

    iglow Elite Member

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    when they put keywords not to bid, thats exactly what im using ;)
     
  9. PauloPT

    PauloPT Jr. VIP Jr. VIP Premium Member

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  10. ddawg0169

    ddawg0169 Newbie

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    I see. Well it's not hard at all to monitor affiliates advertising through PPC. Going through a couple pages of ads and checking out affiliate ID's would take less than half an hour. It's just a question of how good/motivated the affiliate manager is. At the least, you probably shouldn't have your ads appear above the ones going direct (assuming the direct ones are from the advertiser and not from direct linkers). If you've been doing this for months and there's no formal trademark protection, I'd say the advertiser is lazy/clueless and to just keep on truckin. Blocking the city/state of the advertiser's location is your best bet, but if they have an agency managing it, you need to know where they're located.