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Membership Site Or Not For Content Rich IM Blog

Discussion in 'Making Money' started by cfrost, Feb 13, 2013.

  1. cfrost

    cfrost Newbie

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    I'm creating a website about internet marketing and intend to write about 4 articles a day for the first couple weeks and then at least 1 article a day. Would I be better served making this a membership site or letting the content be free and monetizing in other ways? Here's how I see my two options:

    Option 1 - Membership site:
    Members pay a monthly fee to view the content of the blog
    Membership is the only income but I have the bonus of many month to month repeat customers
    New customers are driven to the site by marketing online
    New customers are driven to the site by affiliates

    Problems:
    -Google can't see the content and therefore organic traffic will likely not exist at all
    -The extra work of creating a membership site and affiliate interface will make it take longer to see profits
    -I would need to decide on what content each person gets so people don't just cancel every month and come back 3 months later and receive all past posts
    -Other similar sites offer many tools and my site would only offer content about the subject
    -I must be consistent with posting whereas a free site I could miss some days here and there

    Option 2 - Blog:
    New customers are driven to the site by marketing online
    New customers are driven through white hat organic traffic
    New customers are driven by word of mouth

    Problems:
    -It may take very long to get good placement in the SERMs
    -It might be hard to sell a product to internet marketers when they are already reading the blog for free
    -The blog is at the mercy of Google and an algorithm change could have huge affects on income
    -Income will be inconsistent and new customers must be consistently obtained to keep income up


    What is my best road here? What benefits do you see to each option? I do know plenty about what I'll be writing about so I'll have content considered valuable to my customers so I think that helps me out in either case.

    Let me know your thoughts,
    Thanks
     
  2. littleg2008

    littleg2008 Senior Member

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    Start off with Option 2

    then move to Option 1 once your user base has grown
     
  3. cfrost

    cfrost Newbie

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    Thanks for the reply. This method would mean I can start creating content today and bring in organic traffic. Once I decide to switch over I will likely lose all of my organic traffic. Is there a good way to avoid that without giving all of my content away to people smart enough to work the system? Is the Internet Marketing niche so huge that I wont see good traffic for 5 or more years?
     
  4. sovereign

    sovereign Jr. VIP Jr. VIP Premium Member

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    You're doing it wrong mate :p

    What you should do is have a Blog with great content...

    Then you ALSO have a premium/membership section with amazing content, free product, forums, webinars, giveaways and so on so forth

    Now you have the best of both worlds.
     
  5. cfrost

    cfrost Newbie

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    I considered that but I guess I would have a hard time separating good from great. Do I just charge for more advanced information? I'd consider all content to be equally necessary to know and I wouldn't want people to read the free stuff for a month then pay and feel like they were getting the exact same quality of content.