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Membership / Offline Marketing / Offshoring and Outsourcing - The IM Golden Trifecta

Discussion in 'My Journey Discussions' started by timothywcrane, Jun 29, 2013.

  1. timothywcrane

    timothywcrane Power Member

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    I am preparing on a big journey.

    I owe a lot of the information on IM in my head and put into practice today to BHW, and so I thought that I would share my newest project with everyone here. I hope that someone gets something out of it.

    I understand all of the hard work and resources that this project is going to take, so I am not too worried about anyone stealing it, so expect a lot of real life example info. In fact imitation is the best form of flattery, especially if you scrutinizingly track ALL the competition you can ;)

    Feel free to comment as much as you want, tit for tat threads keep the creative juices flowing.

    Just wanted to get the first post in. Updates in real time... ;)
     
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    Last edited: Jun 29, 2013
  2. timothywcrane

    timothywcrane Power Member

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    I just wanted to put down that I have been using my own taxonomy when viewing the structure of any Internet project for about 10 years now. Even though I may not write it out, I probably helps the followers of the thread to understand that I will often go through a review of what I self profess to be the ten major sectors of any IM project when considering any question or solution. I have found fitting a subject into or applying techniqes related to these ten have given me a bulletproof blueprint to follow.

    Timothy W. Crane's Ten Major IM Sectors are:

    1. Demand, Value, and Keyword Research (SEO/SEM/Other)
    2. Viral Automation (both human inspired and computational)
    3. Product Selection/Creation (both incentivizing and profitable)
    4. Email/SMS/IM/Phone communications
    5. Central $ite design, contenting, and promotion
    6. Content Distribution
    7. Social Relationship Building
    8. Offline Communications and Relationships
    9. P2P / File Sharing
    10. Desktop/Mobile/Application Placement

    I can usually put any subject I am dealing with in one or more of these sections. When looking for crossreference (think linking or copy flow) to other information sources I can usually do a quick rundown of these ten and get the obvious next step to be taken.

    I hope some find the list at least amusing, maybe even worthy of bookmarking or writing down.

    Just dropping two cents. I still pick up pennies ;)
     
    Last edited: Jun 29, 2013
  3. timothywcrane

    timothywcrane Power Member

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    I am going to first start by getting an idea of an EMERGING and profitable industry that I can involve myself with.

    I have to be up front and admit that I already have my own business past the idea stage, but I am going to go through what I did.

    Forget everything that you have ever learned about finding a niche with your computer. I started off my market research by buying a set of 3 pocket sized lined notebooks and a pencil. I write down anything I see for sale (especially if I buy it or am attracted to the advertising) that might carry a high profit margin. I think on things in my past that I have DONE and look for opportunities.

    A lot of people tell you to get involved in niches that you are interested in. I think that is a big mistake for one reason:

    Interest creates traffic.
    Managing traffic costs labor/time/money ( spend one weekend trying to sort out a speghettied database and you'll understand... that is if you do not have to pay for help).

    Yes, that is right... Traffic is your bread and butter. But it is also the biggest trouble make for marketers, offline and off if you are not careful and prepared!

    Let me give you a good example, Groupon clients, especially restaurants.

    Many restaurants will run an insanley discounted Groupon Ad in order to promote a grand opening or event. The thinking in the mind of the management is that if they can get in lots of people, it will generate a buzz, some will get food in excess of the coupon coverage, and a percentage will go on become loyal clients.

    The reality of the matter is that more that 45% of restaurants that Groupon lose money.

    Lots of people (those loyal to Groupon discounts) storm the doors, eat all of the breadsticks, heckle the band without even getting drunk first, eat all of the breath mints, thank the management, steal the neighboring table's tip and head on out the door... to the next 70% off Groupon feast, never to be seen again.

    This kind of a loss can, and does put a business under. It not only cost them upfront cash, but also made all the new employees moral fall, probably affecting service, and even allowed some of the grumpier discount G-whores to leave negative feedback.

    This is an extreme example, but it shows the perspective I have on "traffic hounding" as I call it.

    Having this perspective will force to make choices based on quality and not just quantity of your lead generation sources.

    I know my posts can be rambling and vague, but I am using it as an echo board for my thoughts. Hope no one minds.

    If you think of things that you have actually DONE or would have if you had the chance, you are not thinking of things you have "visited" but of "conversions".

    Find ideas with a high chance of conversion and a high profit margin, and you have a good product idea for marketing.

    Your past is also a great place to look because we often work in progressions, but usually fail to see them.

    Progressions are separate thoughs or ideas, that if looked upon correctly, were obviously inpired by one another in a way, or a link can be CREATED between them, forming a business oportunity. Often business ideas that were discarded in the past due to statistical failure can be revived or edited to meet up with changing circumstances, or new information, allowing them to now work.

    There is no set pattern to use when it comes to brainstorming. I will list some of the various sources for my business idea, and then we will go on to find the demand, value, and seo potential for the industry I have chosen.
     
  4. Goal Line Technology

    Goal Line Technology Senior Member

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    your research and thought control seem to be spot on :)
    The best of luck on your journey
     
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  5. timothywcrane

    timothywcrane Power Member

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    Ok finally to reveal what I am doing.

    I have have many online and offline experiences that led up to this idea, an I will work through them in summary to give a little background.

    1. When I first started to get involved in the Internet, I started in on the usual route of article marketing for clients, and then moved on to start an article marketing service. I never really got off of the ground, as I was killing myself trying to bring income in as a writer while trying to build it into a outsourced service. This had a lot to do with the fact that I just did not have the money to start a business, nor the time. I had to write full time just to pay the bills (in the US), the prices and demands of the clients was rediculous and getting worse, and the industry seemed to have matured into a low quality, offshore rate only industry. I finally gave in and got a real job, and joila, I for some reason never found the 15 hours a day needed to write articles on clothes hanger racks and sound deprivation helmets anymore.

    What I have taken from this lesson for this project is that I will never do any of the manual labor for my business. It takes all of the time and energy away from building its growth. I also understand due to my almost drepressed reaction to having to go back to a 9-5, even when writing on my own BARELY got us by, even if I worked myself to death, that the freedom to have my own workstyle structure was one of the most important things to me, and one of the reasons I wanted my own income streams to begin with.


    I also learned an important lesson about the Internationalization of business and the Internet and the effect it has on many old world business variables. I lost in the writing pricing demographics, due to these facts and because at that time, I had no idea of how to add value to my services. I do now, but the thought of writing again makes me cringe.

    2. Look for customers where other people aren't - One of the many sales jobs that I have had in my lifetime was to sell golf course advertising. If you've ever sold a Kirby vacuum cleaner, you know that you either love sales or hate it. I used to hate sales, but I always seemed to have a sales job. Ironic, I know, but as a golf course ad salesman, my perspective on sales changed and now I love it.

    In every sales job I ever had, especially on the telephone, there was always a very structured way to do business. A script to read, auto dialers, and timed break queues, etc. I always hated these places. Think magazine and trade subscriptions, political surveys, cable sales.... eccckckk.

    The golf course place was different. There wer only about 8 of us in a room with a desk, cellphone, and a phone book for a town with a sponsored course. There was no script and they only cared about signed contracts.

    For the first time in my life I saw different sales styles.

    There was one guy that scmoozed CEO wives out of personal phone line info and then closed in...

    There was one that just always lied...

    there was one that had a hideous robotic script, and yelled at the phone, but was so methodical he made sales by volume ... and then there was me.

    I wasn't sure what to do. I spent most of my time blogging, listening to pandora and watching youtube software developement videos amidst being told to F Off by bowling alley managers.

    I was still doing it the old way. I was writing a script, then changing it till I converted, etc. I was hating it and failing once again. I did finally made a sale this way, and it changed everything ...to a nice preacher.

    He explained to me that he knew that the advertising was worthless, but as a community leader he felt a need to help "the local golfcourse" He also made a funny joke that he found it amusing that donation money could be used to have a billboard created to ask a simple poll - On Sunday morning do you a) Go to church b)play golf or c) get ready to play golf... Don't answer that God already knows ;) .

    Instead of changing my script, I through out the phonebook, went to a public library website and go on ReferenceUSA. I started to only call churches and soliciting community support.

    I no longer had to try to follow the schmoozers, the liars, or the the sales sheet thiefs to get by. I also no longer had to play the "good lead game" in the office (you sales guys know what I mean, where management says theres no such thing as a better lead, and everyone hoards previous account sheets).

    Everyone in the office thought I was crazy. Churches don't need advertising. So I had an office niche all my own, without direct competition. I cleaned house.

    Lessons learned, its about finding the right meassage AND the right target, everybody knows that, but most go about it backwards. They try to force the message on the client, instead of picking the right client for the message in the first place.

    I was making $600 2 minute phone calls, and became the first man in office history to have over 75% fax conversion ratio in high volume (initially I got yelled at for fax bombing).

    Another lesson learned, people like to spend free money, even the preacher man.


    3. Big business' scraps are micro business' feasts. - Many times you can get a good business idea by looking between the cracks of a larger business. I used to work in a direct mail packaging company. We packaged CDs, direct mailers, as well as bulk printing. That was 15 years ago, but just my experience of getting to know an industry from that far inside of the nuts and bolts came in handy when least expected.

    4. Ride the term trend when it makes sense. "offline marketing" has been a hot term thrown around lately. It is really a misnomer. All of your customers are offline to some degree. But the trend has put certain services in demand, but not yet matured in the online infoarena. I often see threads about "offline marketing" that are really rehashes of 1930's - 1970's direct mail marketing tips. Why? Because they still work, and when combined with the data COLLECTION capability of IM, they are now SuperStrain methods.

    5. I once had an idea that I just was not mature enough in IM knowledge at the time to get it to take off. I once had the idea of print on demand location reps worldwide that you could email a letter to a local postal rate before printing and delivery. I know, its a been there done that industry now, but this was back in the early 90s. I kept copious notes on the idea, and they have been in a drawer all of these years. It was to be called PostalPath. You will see why I am so happy I thought of that led Zepplin so long ago.




    The Big Idea - Ber rum pum pa pum!!!

    I intend on creating a handwritten direct mail portal for "copy" writers and businesses with Ad money to spare and a need for the "personal touch". More on this later in the next post, but they all have free money to burn.
     
  6. timothywcrane

    timothywcrane Power Member

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    Alright. I now have my idea. Now who has money to burn on advertising. Well I seriously thought of targeting the previous Groupon clients. It seems like a great idea, it could make someone a lot of money. If you are into SEO services especially, that might be a great ppol for someone to delve into. Consider the idea my gift... I am going to be going after fish better tailored to my product.

    I was listening to a podcast on business formation and really took home the point that the grants for business craze is BS. He then went through how grant money is funneled into non-profits and gov't institutions and then businesses then are awarded contracts for services to organizations spending the grant money.

    I used to (and still try to) volunteer at my local food bank. I understand the donation process and constantly see orgs struggle to keep a consistent volunteer base for service related functions. One of these services is the thank you letter written by volunteers to new and existing donors. (I call it the OTO of the non-profit industry).

    2 things struck me while thinking back on this.... a) The major cost in any employment, even for free is training, and recruitment. And b) that thank you letters are actually member outreach and information, and not technically in the donor solicitation phase of the business model. Even though it IS ad copy, it might be eligible to be paid out of grant funds (most grants are not geared toward fundraising or donor solicitation function elegibility).

    My goal now is to find non-profits with money to spend on advertising, but with little finds for it, but a pool of unused grant money.

    Start to see how I am looking to take care of them. I want to save them time, hassle, money, and even maybe a much needed column change in accounting allowing them to allocate resources from a previously unknown area.

    In my next post we will do some lead generation and database work, as well as strating a website foundation and initial test sales channel.

    Hope someone makes some money from the groupon fails. I know its a lot to read guys. I am trying to play catch up towhere the project is at as it stands. Thanks for the patience.
     
  7. psiball

    psiball Junior Member

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    Really interesting man, keep it up.

    Best of luck for your journey!
     
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  8. timothywcrane

    timothywcrane Power Member

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    I thought I posted this before, but I guess not. I needed to find a list of prospects that would be a perfect match for my service. I am a firm believer in finding out where my food is before I go out to eat, saves a lot of driving around hungry.

    I dug into my gmail archives and pulled out the library card number with ReferenceUSA database access from the example above from a few years back. Joila, leads, in the raw, but leads none the less.

    I searched for companies with the following filters:

    1) must have a marketing manager listed

    2) Sic coded services- social services - non profit organization only

    3) Business expenditures - Advertising and marketing in excess of $10,000-$250k+ anually.

    I got a total of 8108 results.

    Now I need a home for this data. That costs money.

    I want my website to be a business information hub front to back. So while my main focus is in the Value and Demand sector currently I am going to have to switch over to some $ite design concerns and find a suitable placing for my initial leads.

    On a web design note. I am a fan of wordpress, and if you are building a blog it is the best CMS for the job. There is an add on for any function imaginable. I have used it as a swiss army knife for every project I can think of, but alas...

    The type of site that I want to build is a combination ecommerce platform, social media site, paid membership site, as well as a static website and blog. I am also in need of tight CRM integration and role content access separation for prospects, clients, writers, etc.

    I have chosen CiviCRM for its robustness, free as in beer and dom licensing. Its familiarity in the non profit sector, and of course for its CMS integration. It is available for Drupal, Joomla, And Wordpress.

    Out of the three, functionality is best with drupal, and least support is found for Wordpress. Add in the fact that such a site using wordpress add ons would be unneccissarily resource intensive, increasing long term hosting costs and headaches, and probably haveto include a premium add on or two for best performance, and Wordpress just did not fit the bill. Drupal also uses a module structure for added functions, but role separation and access control are core functions. They are most important considerations, and I am forced by logic to set the beloved answers all tool of familarity to the side on this one.

    As a reformed early Joomla user (I began using Wordpress for its simplicity) I am familiar with the Drupal fork of the past, but Drupal 7 is an entirely new beast. This will give me a little higher learning curve in the here and now, but will pay off with better upgrading and scaling management in the future.


    Ok, so I go and get a free domain with a month of hosting somewhere - $9 1 yr reg/1 mth hosting

    glad I didn't get a year of hosting to match the domain reg

    I didn't RTFM and had to change hosts as thier MySQL version was not adaquate to run CiviCRM. Not even a hosting upgrade would have helped.

    Took domain immediately to another host, called CS with a few questions and made a deal with sales. There was a 1/3 off first purchase discount. I told them why I was becoming thier customer and requested to pay for one month, and if all was well, buy full year hosting after two weaks of dev work and testing at first time buyer discount.

    Installed Drupal and CiviCRM, as well as a few other modules (not important now) a week ago. I called the sales manager today to get the year, as all is well AFAIK. But it being Sat, was not in, but you can probably consider that another $90 spent.

    Total spent...

    A note on that:

    I also spend $55 for 5 gigs wireless data transfer min/mth

    I always spend this, but I will only count this month (paid it today) as a business expense

    So call it $160 cash invested.

    Income-expense report- sorta

    Drupal/CRM and core system mods uploaded - A savings of $150 even at $20 India Odesk rates - ongoing variable expense

    one year domain - null - annual variable expense +$20

    one year hosting - null - annual variable expense +200

    a reminder to measure twice, cut once - priceless

    But now I have a place and labor to put my lead data in ;)*

    (numbers are ratio appropriate, though actual numbers may not reflect actual project data) :)

    *I talked it over with my wife, and I let her know that I could get a data enrty VA from BHW for 3-400/mth and get the site data filled out ASAP. We "discussed" it a little further and realised that I would have more control over the project, better communication sk ills (tongue in cheek) if she did the data entry instead at this point. I will give her to 4 instead. Trust me this is a four hundred dollar savings. She would have gotten it anyway. LOL

    Now that I have a site, I can't just leave it empty. To keep post length down, posting now... ;)
     
  9. timothywcrane

    timothywcrane Power Member

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    OK (I know I say that alot), I know that the first thing you usually do to a site is in the Email sector... an opt-in form, but the only reason I am even doing anything to the site is the fact that I want SOMETHING seen on the domain.

    So I

    Created a logo and banner in GIMP

    Picked a basic theme

    Posted a News blog post of upcoming features with a main tab link.

    Took out the login sidebar and replaced login in another tab to reg/log page

    Created another tab and...

    Decided that the site should be of some sort of use, so I decided to do a pricing test. I handwritten letter sent out for you on fivva. I then took the suggest of a thread here or elsewhere and joined the fivva aff program through a CPA network, and metafreshed through my aff link with a php page redirect to my geeg. I then put a link to that php page I host in the tab, so that when someone clicks to send a letter, they "cross over" my aff link and cookies are placed on thier way to my gig. Win Win.

    PS, this is NOT cookie stuffing. A legal FTC income and EU compliant cookie statement clearly indicating the refresh and redirect as well as cookie placement as per stricter EU regs in a hover over of the link. I like to say I am a sanshat marketer. Ther is usually a way around the downfalls of following a TOS right in the TOS or other legislation. ;)


    Login News/Home Send a Letter (test $ and maybe get aff $ for new members)

    Banner (doubles as nice logo too)

    News Post

    Now I really do not expect a thing from this. I just did not want to leave a cruddy "in construction" site up.

    Now if I wanted to be, I already have a complete business setup sans promotion, but as I am not targeting clients via online methods at this time, it's there if they want it, but I have something better planned.

    Funny story next.
     
  10. timothywcrane

    timothywcrane Power Member

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    I often hear horror stories about fivva. I have my own. It ended well and quickly, but it took my breath away, impressing me the lesson of "owning" your online data and real estate as much as possible if it is really seen as an assett.

    I first made my geeg and sent it in for review. remember, the whole concept is to manually handwrite client provided content on a piece of paper and have it mailed for them.

    My gig was turned down. The reason? I had chosen to add shipping charges for International delivery of $8, and they could see no reason why my product would ever need to be shipped.

    I quickly got it cleared up through CS, but really, how could anyone really be that dense? LOL
     
  11. timothywcrane

    timothywcrane Power Member

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    So now I have a website and module installation, 8000 raw industy targeted contacts, and a promise from my wife to enter them into the db through CiviCRM while I am at my day job (Or I'll give a cute 15 year old philpino girl your $400 ;) )

    What I don't have is a well targeted product set and cosideration of ALL of the players that really are needed to leverage the Internet to its full business value potential.

    Remember those ten sectors I ramble on about? I need to take a look at some of roles that can be associated with some of them and if I can exploit a "need link" between them. Then I can take a look at what functions my website can provide for them, providing a natural product to trigger conversions with.

    I know this sounds like a lot of babble with no need. A lot of my structuring is like that, as there are personal meanings to a lot of it.

    I think that I should give my wife a little time to get my client prospect data entered. While she is doing that we will create a product. In the next post i will define what I call a "product" in reference to a truly automated and virtual business. It will make you look at all of your website projects differently...
     
  12. timothywcrane

    timothywcrane Power Member

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    When many marketers talk about a product, they are talking about the item or service that you sell. Some go as far as talking about your bait link free ebooks as a digital product, but I define "product" in a slightly more technical fashion.

    I do not micro manage my businesses, but I do micromanage the planning stages to launch. When I use the word product, due to my 10 sector structure, it includes any item of 5 content types that causes a desired conversion.

    When you think of it this way, it opens up a cornucopia of matrixes for new "product ideas", and also allows you to view things previously not thought of as products in that manner.

    I also have a list that I use as dogma in concern to the types of data used in any IM campaign.

    I declare that there are only 5.

    1) text
    2) images
    3) audio
    4) video
    5) code

    Conversions are caused by actors triggering them. The two types of actors in IM are computational and human.

    A product is then a created data type in one of the ten sectors that interacts with one of the two actors to trigger a positive conversion.


    Blah Blah Blah you say...

    That's OK. I am writing this more for you than me, though I hope that some poor soul bored enough to read it all gets some insight into my IM Philosopy and gains something from it.

    I have gone through 6 pocket notebooks to come up with this next twist...

    I thought of all of the human actors in my final plans, and I might have found an intersting way to promote my business for free, through the creation and selling of a digital "product" of combined data types. I think you will like this.
     
  13. timothywcrane

    timothywcrane Power Member

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    My Copy Writers "Product"

    The people who want to make money by writing for my service also are my consumers. They use my products. They read my articles, they see all of the same data that is publicly available to all. They use my bandwidth, etc... They have access to a business opportunity.

    So why not charge them for it.

    IM is best with many income flows. you do not want to overburden any one customer base with too many products, so it helps to profit off of all of your consumers.

    I do not want employees as writers. I want contractors. My website will provide them with materials, tools SOP information and leads, and they will provide me with a membership fee deposited against commissions... OR

    They can work it off.

    Just to note: This is a combination of product creation and viral promotion through human actors.

    The product I will first focus on is a work for free membership and profits program. I will have the paid option for writers further planned and noted later. The reason this is truly the next thing to focus on is:

    I have a site that can sell a physical service product and/or provide affiliate income
    I have biz leads to send to it
    but now one to create the letters and send them, but me.

    I am tired of the manual stuff and said I didn't want to "work" (I do like www dev though, so I break the rule for developing tasks from time to time, and will do it myself if I have to pay w/o good ROI knowledge)

    Everyone likes to spend free money, especially if it leads to more.

    My product is a handwritten sales letter for my service to a non-profit marketing manager for donation thank you services.

    These letters will be written according to SOP (now I have to create an ebook) and enveloped for delivery one at a time by writer potent applicants as part of the app process. I will also use this as a lead in for using those same applicants as affiliate marketers for the service if they wish (online or off).

    Lets take a look at this side project in ten sector mode next ...
     
  14. timothywcrane

    timothywcrane Power Member

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    10 sector list of next todos


    1. Demand - Article writing and online biz op keyword research


    2. Viral - Get writer applicants to promote my biz for free


    3. subproject Products


    writer SOP
    one lead
    email opt-in
    application survey
    functional end to end direct mail operations automation management system. (website needs to handle all interactions)


    offsite linking "products"


    4. Email - Sign up for 100 "work at home sites" with throwaway email for content research


    5. $ite Design - Drupal/CiviCRM design flow and function for writer-prospect role and content/data role separation


    6. Content distribution - initially - start off by getting together a URL Map of my product prospects for future link placement and content use ideas using scrapebox ( I already have it, but add $50 to investment) [seriously, track these things, while you are unprofitable, they are business expenses AND LOSSES]


    7. Social Media - Find article writer forum hangouts using scrapebox


    8. offline marketing - make sure that I am DOL and FTC compliant with contractor/employee separation. Make sure that future plans to charge for a writer kit and lead access through membership site is above board. ;) again using scrapebox.


    9. P2P/file sharing - Create writer SOP ebook and decide on proper hosting option


    10. Desktop/Mobile - Ebook fits here too. Also think of future mobile app for writers with paid membership


    This is a rundown of tomorrows work to do list.


    Sorry if the workflow seems erratic, but a lot of thought has gone into the order of this, and it is always like this in Beta for me. I hope you understand.
     
  15. timothywcrane

    timothywcrane Power Member

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    To brush up on the basics of Drupal 7 use, even as a back reference, I got Lynda's Drupal 7 essential training vid series to end the night with in the backdrop. I got the definitive Guide to Drupal 7 on my nook and plan using that as a reference guidebook for the building of views for the static open access web development and a basic role and taxonomy refresher.

    I know that the workload listed above seems like a lot, but i trust you, it's not. I will show you the many shortcuts I take to make my PC do all the work for me while I drink coffee and browse soundcloud for new tunes to soundcard rip.

    tomorrow I will be using the following tools if anyone wants to google them before I post again:

    Charon (or other proxy checker, you can even use scrapebox, but I like to always be checking pub proxies in the BG while I use SB in the foreground)
    scrapebox
    google adwords keyword and Ad Group tool(S) - for both "demand SEO"/"SEO inconsequetial copy demand" keywords and site taxonomy structuring
    Bing keyword tool for Excel spreadsheets
    Sikuli
    Market Samurai (Paid/Trial phase functional)
     
    Last edited: Jun 30, 2013
  16. timothywcrane

    timothywcrane Power Member

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    well, its a new day and I have to get some writers to contact and something for them to come for, as well as something for them to do when they get to my site.

    I need proxies in order to find out where my writers are. I fired up SB and I am testing public proxies now for scraping.

    Then I will get all the URLs for "article writer" appended by A-Z

    This seems really simplistic, but these URLS are just a starting point.

    I will then move on to get some keywords to target content keywords through the use of these same URLS using Bing's MSoffice Excel addon.
     
  17. timothywcrane

    timothywcrane Power Member

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    I need to back up a little bit. While testing proxies, I decided on not taking a shortcut and doing mykeyword research the way I have been, the long way.

    1. Use scrapebox and get keyword suggestions for one major kw appended a-z

    2. Get URLs w/o any special footprint for the suggestions created

    3. Get keyword suggestions based on the content of those URLs from the 'more research' 'webpage keywords' in the Bing Excel toolbar addon.

    4. When I am done with this, we will then head on over to the Google tool to create a main keyword list and then

    5. Use Market Samurai for Competitive and Value variables.

    6. Run all data past my variable formulas for keyword placement , data based backlinking and copy flow, and best monetization uses

    It seems like a round about way to do things, but once I have all of the data in, you will see why and i hope some will appreciate it.

    And yes, this is all in a simple effort to find some article writers and get them to become "copy" writers instead.

    Another source of inspiration for this project was the DP forum downfall. I saw a lot of cheap writers lose their article writing foundation that day. Alot of people out of work all of a sudden. I bet the work from home sites made a lot of money in the following week from disillusioned newbies who had just started using DP ;)

    More to come.
     
  18. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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    Don't hold back on info! jk, well this should be interesting.
     
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  19. timothywcrane

    timothywcrane Power Member

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    I know it can seem like a lot of babble. I also jump around alot. I am kind of using it as a play by play notepad, and I am running dexpot with 10 desktops just to keep up "in my head", let alone in text. But I do it this way to keep it from being an abandoned thread. I just keep the thread open while I work and take notes.

    Like right now. I am scrolling through the suggestions in the bing tool, and its not what I wanted (most suggestions not atgeting my niche, mostly academic writer advice from sites like wikipedia and maybe a few odesk job listings ;) )

    going to run it again with a higher targeted word "get paid to write articles"

    will list data summary, variable formulas, and their uses (can be used in any niche) later when "I see the keywords I like to start with" LOL
     
  20. timothywcrane

    timothywcrane Power Member

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    I further qualified it with a better seed word. SB suggested only a few hyndered but highly targeted. I assume most article writers also run a blog and offer their own posts. so I filtered URL suggestions to WP blogs and added quotes around all of the suggestions offered.

    While I am waiting for the URLs to return from SB to run through Bing again, I will backtrack and explain why I do it this way.

    Using one seed keyword from brainstorm at a time, keeps your research from getting too widespread. You want to be able to go 4 levels deep in SB keyword suggestion without getting keywords that are too off the path of where you want to go. I do not feel that the Google search box drop down suggestions that are scraped for these suggestions are really all that good for SEO or even demand on their own. But what they are good for is finding websites that are highly targeted to your niche.

    I then use scrapebox to give me a list of URLs so that I can have Bing tell me what keywords these websites should use in an ad campaign. These are the type of keywords that are closer to what I need to make them worth using in my campaign.

    I also like using a variety of tools in logical succession for another reason. The same reason I use a wireless connection. It saves me money. I hate paying for IPs, and if I want to, I can dynamically change my IP with a simple connection reset. Using more than one tool also extends the life of a single IP by switching from Google suggest (thru SB), Google Search (thru SB), and Bing (thru Excel), I can simple use my real IP till it gets burned or use public proxies. If you keep your data sets low, you can often opt for direct IP access and get your data faster, also saving you time and money.

    I learned this through automating the process to do Adsense KW research for me. I programmed my bot to go slower, and act human, using screen OSR and manual data entry, and without a proxy. I also set one up multi threaded with private proxies and captcha killer.

    For the data extracted and the money spent. The former option worked much better, especially when considering the money it then takes to process the returning data.
     
    Last edited: Jun 30, 2013