1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

[MEGA POST] Time To OWN Panda - TheMatrix Way!

Discussion in 'Black Hat SEO' started by TheMatrix, Mar 17, 2012.

  1. TheMatrix

    TheMatrix BANNED BANNED

    Joined:
    Dec 20, 2008
    Messages:
    3,444
    Likes Received:
    7,279
    [​IMG]

    Google wants to see a natural mix of links.

    That means the mix of links pointing to your site should include:

    • Different top level domains
    • Do-Follow and no-follow
    • Different anchor texts
    • Different platforms (WordPress, static HTML, etc)
    • Different types (articles, videos, etc)
    • Different PR's
    • Different ages of your links

    Google knows the natural distribution of these elements. It also knows the variation between sites in your industry/niche (the standard deviation if you want the mathematical term).

    So if your site?s mix is roughly the same as most of your competitors, that?s probably natural. And if it?s wildly different, that?s probably not natural. (there's no hard and fast rule to this, though)

    .com domains make up around two thirds of all domains registered.

    It?s difficult to get hold of exact figures as the main comparison sites like Registrar Stats miss out country level domains but .com still has the lion?s share.

    At the time of writing there were 97 million .com domains and some 45 million domains with other extensions such as .net (14 million), .org (9 million), .uk (9 million), .info (8 million) and .biz (2 million).

    There were just over 8,400 .edu domains. This is less than a hundredth of one percent of all domains in existence. Which makes them hard to find. It also calls into question whether it?s advisable to have a high percentage of your inbound links coming from .edu sources because that just can?t be natural.

    The same kind of logic goes for all the other factors involved in the links pointing back to your site.

    So if you?re using a network of private blogs as part of your backlink strategy, the mix in that network should be about right to protect you in the long term.

    The best way to ensure a reasonably natural mix of backlinks which will fall within the computer parameters of being natural is to vary where you get your backlinks from.

    It?s human nature to repeat things over and over again. Which is why so many people only have one or two types of link and that?s a big mistake.

    Let's see how you can prevent those mistakes, and take your SEO to another level!

    Anchor Text

    Google likes to see this vary because in the real world, not everyone would use the precise same words to describe your site:

    • They might mix the order of the words up.
    • They might add or subtract words
    • They might just use the URL of the page rather than any other text
    • They might just say "click here"
    • They might mess up the code on their web page and not even link properly to your page

    If you?re asking for links, it follows that you should mix up what?s in the anchor text if you have any influence over it.

    I aim for a mix of anchor texts to mimic how they would get created in the real world.

    Do-Follow/No-Follow

    The one that most webmasters debate about is "Do-Follow" or "No-Follow".

    This is partially a misnomer ? Google has been shown to follow (and therefore index) links regardless of which instruction is given.

    It actually means "don?t pass any authority with the link" and was originally designed to show when a link was a paid advertisement.

    Nowadays it?s more likely to be used for different reasons:

    • Some webmasters like to conserve the authority of their pages and not spread it across tens or even hundreds of links.
    • Some sites use Do-Follow as a reward for good behavior and following their rules.
    • Some people suggest that pages such as your Terms & Conditions page should be marked No-follow but there?s no evidence either way as to whether this is good practice.
    • Some blog platforms such as WordPress default to making links in comments No-follow.

    Personally, I don?t particularly care whether a link is marked No-follow or not.

    I?m looking for a natural mix and there would be nothing more unnatural than if almost every link pointing to my site was a Do-follow one (the default, so if a link isn?t identified as No-follow it?s automatically Do-Follow).

    And I don?t worry if the webmaster messes up the code and forgets to put the link in a tag at all. Google doesn?t worry about this and seems to treat these as regular links.

    Link Footprints

    A footprint is anything that can be identified as a common identifier between your backlinks. That could be as simple as only ever using YouTube videos to link back to your site.

    Or commenting only on BlogEngine blogs because they have a higher chance of your comments being auto approved.

    Or only getting Do-Follow links.

    Or using the exact same anchor text every time.

    Or anything else that could give Google a clue that your link building isn?t natural.

    Let?s take a look at private blog networks for a minute. They often claim to have no footprint but is that really the case?

    To start with, they?d need most of the domains to be .com because that makes up roughly two thirds of the domains in existence.

    If they?ve gone for a cheap private network then maybe they?ve chosen a lot of .info domains, even though these are less than 6% of total domains registered.

    Then there?s the registrar they?ve chosen.

    Love them or hate them, GoDaddy account for almost a third of all domain registrations. So if the private network has all (or none) of their domains with GoDaddy, that would be a footprint.

    Then there?s hosting. Figures for this are harder to come by but companies like Hostgator, 1&1, etc are big. So if none of the domains in the private network were with any of the big hosts (and Google will know all this from the IP addresses as well as the nameservers and other information it has access to) then that?s a footprint as well.

    These anomalies may well fly under the radar for a few years. It?s happened before and will happen again. If Google think that a particular pattern or footprint is distorting their results, they?ll make the necessary changes. (Remember the Panda 3.3 that swept some major blog networks?).

    So the smaller the footprint your backlinks create, the better.

    Quality? Quantity?

    There?s always a heated debate whenever this subject comes up in link building: is it better to have a handful of carefully created backlinks or thousands of low value links?

    If you do a search for almost any topic, you?ll find the answer: both methods work. There will almost certainly be sites in the results that have almost no backlinks and others that have thousands listed.

    You can use tools such as Market Samurai or Traffic Travis to gather this information for you. The free version of Traffic Travis works OK for a quick snapshot if you don?t use the SEO for Firefox plugin. These kind of tools can help with finding out how your competitors are ranking but don?t let them distract you from the actual task of getting backlinks.

    It?s important to remember that even if you build thousands of links at once using some automated methods, it will take Google some time to find and index them.

    Whilst it?s evaluating them, your listing may move up and down the search results. This is known as the Google Dance and is perfectly normal.

    One of the components of Google?s algorithm takes care of working out whether something is breaking news or not.

    It?s perfectly natural for lots of links to appear when a predictable event like the Superbowl or an unpredictable event like a major hurricane occurs. Google takes account of this along with the information it has about the number of searches being performed (and umpteen other factors) and can give a temporary boost if everything meets the correct criteria. When the event is over, the site will drop down in the search results until the main algorithm works out its correct resting place in the results.

    Conclusion

    This was the theoretical part. Next up, I'll be covering how to actually diversify links, not leave a single footprint, and serve the Panda without being it's slave. ;)

    It's REALLY important to understand this before we move on to various (awesome) link building methods.!

    Ciao! :)
     
    • Thanks Thanks x 36
  2. zerocoolflo

    zerocoolflo Regular Member

    Joined:
    Feb 7, 2011
    Messages:
    495
    Likes Received:
    150
    Occupation:
    Student
    Location:
    Romania
    Interesting post, I thought the same in my mind regarding SEO.

    I guess you are better at writing it :)
     
  3. mnhweb

    mnhweb Regular Member

    Joined:
    Apr 29, 2009
    Messages:
    383
    Likes Received:
    78
    Good post - thank you!
     
  4. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

    Joined:
    May 20, 2010
    Messages:
    1,770
    Likes Received:
    1,729
    Occupation:
    BHW - CEO of Webhosting Company
    Location:
    BWH from France
    Home Page:
    I agree with most of the points you have raised.

    We belong to the same SEO school ;)

    Rep Given for this :)
     
  5. gorang

    gorang Elite Member

    Joined:
    Dec 6, 2008
    Messages:
    1,891
    Likes Received:
    1,650
    Occupation:
    SEO Consultant - Marketing Strategy
    Location:
    UK
    As far as I know, Panda is an on-page thing, it has nothing to do with backlinks.

    Also, everything you said has been true for years now, it is nothing new. You can download the Google patent for their algo and it says everything you've said.
     
  6. bashhunter

    bashhunter Regular Member

    Joined:
    Mar 15, 2012
    Messages:
    211
    Likes Received:
    356
    Well, I see a lot of theory in your post.

    Do you have any actual case study to back up this claim?
     
  7. TheMatrix

    TheMatrix BANNED BANNED

    Joined:
    Dec 20, 2008
    Messages:
    3,444
    Likes Received:
    7,279
    Here's a little case study:
    Code:
    http://www.seoptimise.com/blog/2011/03/what-happens-when-you-build-10000-dodgy-links-to-a-new-domain-in-24-hours.html
    ]

    And yup, as I said in my OP, this is the theoretical part and it is important before we move to the "real" backlinking.
     
  8. manny521

    manny521 Supreme Member

    Joined:
    Sep 15, 2011
    Messages:
    1,448
    Likes Received:
    367
    Panda 3.3 has evolved and is now picking apart back links.
     
  9. midnight_focus

    midnight_focus Power Member

    Joined:
    Dec 2, 2008
    Messages:
    779
    Likes Received:
    480
    Location:
    blogger
    seems interesting...subscribed to read later
     
  10. TheMatrix

    TheMatrix BANNED BANNED

    Joined:
    Dec 20, 2008
    Messages:
    3,444
    Likes Received:
    7,279
    This might help a little.
    Code:
    https://twitter.com/#!/mattcutts/status/180392083427823616
    Follow the link in tweet and read the whole thing.
     
  11. thetroglodyte

    thetroglodyte Jr. VIP Jr. VIP Premium Member

    Joined:
    Dec 11, 2011
    Messages:
    511
    Likes Received:
    296
    Occupation:
    I only work for me!
    GREAT post. Thanks and rep given
     
  12. fistor

    fistor Regular Member

    Joined:
    Feb 29, 2012
    Messages:
    256
    Likes Received:
    315
    Location:
    A mind needs books as a sword needs a whetstone, i
    had a good read :] thanks !
     
  13. manny521

    manny521 Supreme Member

    Joined:
    Sep 15, 2011
    Messages:
    1,448
    Likes Received:
    367
    This is funny that matt cutt's links to the TP forum with a link in one of his tweets...

     
  14. TheMatrix

    TheMatrix BANNED BANNED

    Joined:
    Dec 20, 2008
    Messages:
    3,444
    Likes Received:
    7,279
    That ain't funny. If he's linking to TP, and mocking those people, then chances are he has access to hidden forums of BHW as well (we all are pretty sure of this). This means G is tracking us pretty hard.
     
  15. thinkdevoid

    thinkdevoid Regular Member

    Joined:
    Aug 30, 2011
    Messages:
    446
    Likes Received:
    131
    Location:
    192.168.1.1
    Your inbound .edu mention is rather interesting ... I may have to change some of my stuff around as I've been throwing 50+ contextual .edu's and 10+ contextual gov's at the top of my pyramids (mixed with other web 2.0 blogs, do/nofollow wikis, etc). Hmm..
     
  16. spenzo

    spenzo Senior Member

    Joined:
    Oct 20, 2009
    Messages:
    967
    Likes Received:
    553
    new update on PANDA.. interesting stuff OP..
    but you didnt mention anywhere role of of .edu or .gov links

    anyways i am waiting for your next tute.. :)

    Thnx a lot..for ur precious time
     
  17. TheMatrix

    TheMatrix BANNED BANNED

    Joined:
    Dec 20, 2008
    Messages:
    3,444
    Likes Received:
    7,279
    I actually just hinted this here:

    The harder it is to find certain type of links, the higher authority will those links be (in most cases).
     
  18. manny521

    manny521 Supreme Member

    Joined:
    Sep 15, 2011
    Messages:
    1,448
    Likes Received:
    367
    Oh, matt cutts is most likely on bhw...there is a tweet message from dan thies and he asks matt cutts what his bhw id is and matt cutts responds "i hold that close to my chest"...

    i tried finding the tweet, but i couldn't find it or gave up b/c didn't want to go through so many tweets, but its there...its funny b/c its true!...
     
    • Thanks Thanks x 1
  19. TheMatrix

    TheMatrix BANNED BANNED

    Joined:
    Dec 20, 2008
    Messages:
    3,444
    Likes Received:
    7,279
    [​IMG]
     
  20. Debugger

    Debugger Junior Member

    Joined:
    Aug 16, 2009
    Messages:
    174
    Likes Received:
    34
    Location:
    India
    Nice Post..thanks added...