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Mediatraffic Bidding Strategy...

Discussion in 'Pay Per View' started by flazh, Jun 23, 2009.

  1. flazh

    flazh Newbie

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    so let's say you've got a URL target and the bid is 0.0151 for it (so somebody else is already bidding on it).

    you bid 0.0152... then four hours later you notice it's gone up to 0.0153. you put in a new bid of 0.0154... then a few hours later you see you've been countered again at 0.0155... and on and on.

    do you just keep bidding up in those increments 0.0151... 0.0152... 0.0153... 0.0154... ?

    or is there a better bidding strategy?

    what do you personally do in that situation?
     
  2. imfh

    imfh Junior Member

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    Are you doing this manually? I use the automated overbid option. How are your conversions? Are you getting enough traffic? The reason why I need to outbid is to ensure I get as much traffic as I can for my target(s) as soon as I can to determine profitability. If I'm not converting and I'm paying more than the standard rate, I don't stick with the offer long. Testing is the key. As well as adding new offers daily :)

     
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  3. flazh

    flazh Newbie

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    thanks for the quick reply!

    this is my first campaign (just started about 4 days ago) and yeah i'm doing it manually.

    the thing is that some of the urls i chose were a lot higher bidding prices like 7 cents... and i have just stuck with the cheaper ones (so those more expensive urls are still on my list in my campaign... but obviously not running since i haven't outbid them and left it at 0.0150 for now until i can get the cheaper urls working).

    so if i had it on automatic overbid then i would be overbidding the more expensive ones also... and that's why i've been doing it manually, to outbid the cheaper ones and leave the expensive ones alone.

    do you think i should just put it on automatic overbid and get in on those more expensive (7 cents, etc) urls also?

    to answer your question my traffic has been very little. over the course of this campaign (4 days) i've had about 104 views.

    what do you suggest?

    EDIT: more info... i have about 650 URLs in my campaign as targets.
     
    Last edited: Jun 23, 2009
  4. imfh

    imfh Junior Member

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    flazh, happy to assist.

    If you want to know if you're promoting the right offer, you need traffic! If you had it on overbid, yes your bids would automatically increase. That's not to say your competitors are not doing the same thing-- so you must watch your campaigns closely.

    104 views in four days and zero conversions-- i would recommend looking at your budget. Set your daily spend at no more than $10 and pay the maximum (overbid your competitors). Give yourself the opportunity to see if you can convert your offer.

    650 urls and you only received 104 views in four days? Your niche or your targets or both suck...

    Don't give up. You can make money with ppv. You need to test a lot of offers and you need to have a budget to do so. When you have a winner, you scale it with other ppv networks.

    Send me a pm to discuss further.

     
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  5. Angel of Wealth

    Angel of Wealth Registered Member

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    The thing is the overbid tool is not in real time, so your competitor could be bidding 0.07 yesterday and you are automatically set to overbid at 0.071, in a few hours your competitor could have exhausted his funds or paused the campaign and you would still be overbidding at 0.071
     
  6. imfh

    imfh Junior Member

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    You can always adjust your bid manually if you want to. Don't forget that your focus is to find the right targets for the right offers as soon as possible (otherwise, you'll miss an opportunity to scale up). You will need to be willing to lose money to test, but that is why you always ensure you have a daily budget that you're comfortable with.

     
  7. hannahbanana

    hannahbanana Registered Member

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    I choose a specific ROI I want to get for my keyword, and bid as high as I can to get that ROI.
     
  8. Woyshush

    Woyshush Newbie

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    The challenge high bid targets is that they are usually the ones that convert. I wouldn't use them until you confirm your offer is actually converting for you. Will burn through your budget to fast.