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Media coverage in "The New York Times" etc..

Discussion in 'BlackHat Lounge' started by berrycorp, Feb 15, 2009.

  1. berrycorp

    berrycorp Guest

    i have a product launch due in march and i have spent a fortune on that product!

    its all of the money i ever made online! so its "BIG" money and the product is very innovative and should be the next big thing..

    the product is for normal people and i wanted some media coverage for the product... i am not located in the US but the product is mainly targetted for US and Western Europe...

    i am aware one has to pull some strings to get the coverage...

    is there anybody that can help me with the coverage?

    the product is "super" you can bet on that... n there is big money riding it!
     
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  2. berrycorp

    berrycorp Guest

    is that that tough a question?
     
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  3. toyo

    toyo BANNED BANNED

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    NY times? unless your product and real worthy, you really need connections to pull some strings. If not, pay for a ad, which I doubt you will be able to afford, given you've spent all you cash on the product.
     
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  4. blackmagiquellc

    blackmagiquellc BANNED BANNED

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    depends on the product. You will need to know big time editor(s) to get in NY Times. You should send press releases to them though, if your product is really next big thing :)

    Hope I helped you a bit
     
  5. aмillionaírе

    aмillionaírе Jr. VIP Jr. VIP Premium Member

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    I have some connections but it depends on the quality and niche, don't want to abuse or exploit the opportunity much...

    shoot me a PM.
     
  6. berrycorp

    berrycorp Guest

    when i say i am putting all the money on the project that means the standard thumb rules applies.... 50% product + 50% marketing!

    i can spend on marketing... but i'll rather go to a affilate network n get leads than spend on newspapers... coz it wont get me leads... just a "BRAND" image that i want!
     
  7. koshiro

    koshiro Junior Member

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    An alternative is to go through blogs, you'll be surprised how many New York Times journos monitor the really popular blogs. NYTimes Bits for example keeps an eye out on blogs like Techcrunch so do some other journos. Or start local, with a smaller city paper and then build up mentions for the big league.
     
  8. berrycorp

    berrycorp Guest

    i had mentioned before that i am not US based so i dont have contacts there!

    thats the main problem :(
     
  9. jmhmedia

    jmhmedia Junior Member

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    Go on like eLance or GetaFreelancer and hire someone to write some press releases for you but be sure to include in your posting that you need someone who can distribue to prnewswire.com or similar distribution services. Most PR writers have access to these subscription services and offer when writting press releases. Once your PR goes out it can be picked up by alot of other sites that can turn into print articles.
     
  10. koshiro

    koshiro Junior Member

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    Well then its quite obvious what to do. You need a representative on the ground:

    1. Hire a PR agent/firm based in the US (I highly recommend this. Really good PR firms have a solid amount of press contacts.)
    2. Make contacts yourself by emailing/phoning US press (hard if you are not based locally)
    3. Fly over yourself to pitch your product (optional but hey if its worth it)

    Or get your biz famous whereever you are first, get coverage in those papers and then pitch US/international press with the mentions you already have. Just another method.