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Media Buying with a CPA Product

Discussion in 'CPA' started by BHPlatinum, Feb 10, 2013.

  1. BHPlatinum

    BHPlatinum Regular Member

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    Hi Guys,

    I am looking to gather some knowledge from fellow BHW members.

    I have been doing SEO on a lot of my CPA sites and a couple have ranked but the big money keywords are still no where to be seen. I am starting to think there are far easier ways to get traffic onto my site and to purchase the CPA product.

    Now I've been looking at Media buying. I currently sell a number of products in the weight loss niche and have stumbled across a weight loss blog which gets 50,000 UV's a month. The banner has been offered to me for $70 a month - in a prime position beside the logo.

    Now is this worth it, have I got the right end of the stick with this? To make back my investment would only take 2 sales of the product.

    I calculated (guessed) that if 1% of the UV's a month clicked on my site that'd be 500 people and if %1 of them purchased then that'd be 5 sales.

    What are peoples thoughts on this? Have I over looked anything?

    Thanks
     
  2. bk071

    bk071 Jr. Executive VIP Jr. VIP

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    I think 1% CTR on that blog (banner advert) is a bit too high expectation. Normally CTR for banners (even on prime locations) is in the 0.25%-0.50% range. You will have to split test A LOT with different variations of the banner, eliminate the low converting ones and keeping the ones that yield best CTR.
    1% conversion rate ON your site is realistic, but that also depends on your sales page (copy, UX etc) as well as the kind of product you're selling. Products that require shipping fee etc will probably have a slightly low conversion rate than digital products.

    All in all, $70 isn't big money at all. I would recommend giving it a shot. You'll probably make your money back with just one or two sales and it will enable you to test the waters. Even if you don't make all your money back, $70 isn't that big of a loss, I think.

    Good luck :)
     
  3. IMpossible

    IMpossible Supreme Member

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    As stated above your sales page/landing page (pre-selling the product) has to appeal to the audience. If so, give it a try.
     
  4. PerformanceMarketing

    PerformanceMarketing Newbie

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    Slightly high expectations for the CTR to be honest. more like 0.1 to 0.3
     
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  5. BigBuddy

    BigBuddy BANNED BANNED

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    cross verify the blog using quantacast and compete .check for the demographics before buying banner spot..

    use alexa to see the bounce rate..
     
  6. wasted

    wasted Jr. Executive VIP

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    Hey,

    Paid Traffic is a much better way to go...

    A couple questions, what size banner? Is it a month to month contract? Is the site have any other advertisers on it? Are they going to rotate your ad with others?

    1% would be great, but not realistic. Reality is, industry average banner CTRs are .2%, I've been media buying for years and can get a banner to convert at .6% and I call that good. Of course I have gotten 1% or higher sometimes as high as 5% but those are in specialized cases.

    Does the site have a community? (important)
    What is the frequency of the visitors? (important)
    How many page views does the site get? (this is important)

    If it is a month to month contract... $70 is nothing and is a nice little test. However, there is more to know in constructing this campaign