This question came from managing a few Mobile Submit campaigns... Alright - Lets say I'm making an Italian campaign... I want to include the word "text" in the ad copy... "per favore mi testo" Sure...I was able to translate the word 'text' into Italian, but WTH does it mean to an Italian? Does it mean 'text in a book"? Are they going to think about Arial and Verdana? Or will it also apply to receiving messages on their phone? I need to convey my intention of SMS texting... I'm mainly concerned that my ad copy is being completely 'lost in translation'... Thanks for any insight!