So a good friend of mine had 1.6 million views on his YT video about 6-7 months ago. As of today it's a little over 3.7 mil. These are all organic views with lots of people subscribing, commenting, etc. He's making decent money from YT's monetization, but he has no concept about other means of making money from it. I have some background in marketing but would be considered a beginner in internet marketing. I'm thinking that driving viewers to his personal website/blog and monetizing that site would be a start. Also I figured selling tshirts from his site is a good option. Perhaps dropship them until we see how many people are actually buying and then bulk order and ship ourselves to increase profit margins if it's viable. Does anyone else have any ideas on how to maximize the profit potential of his video? When it comes to monetizing his personal website/blog I'd even have to google around on how to properly do that, but if you have some basics for that I'd appreciate it too. Thanks in advance!