Bring Social into your campaigns with Matthew Woodward for engagement signals. Small businesses have a huge advantage on the web without the red tape before translating in to action. SEO is a magic bullet? SEO is a small part of the bigger machine you need to consider. Private blog networks, building of them reduces your risk in SEO which provides great ROI. Find out more about SEO and Risk Management with Matthew Woodward here Transcript: Q: Please introduce yourself, and tell us why UnGagged? MW: My name is Matthew Woodward. I built a very successful blog in the internet marketing niche recently, but have over fifteen years of experience across corporate SEO conversion and I'm going to be sharing all the secrets, and all my top tips and tricks that I used to build a blog and hit so much success in such a little time. Q: What are your top tips and priority actions for overcoming issues associated with any big Google algorithm roll outs? MW: When Google do a big update, what I tend to find is people really kind of lose control and everything's going crazy and it's hard to get a handle on it. People are reading forums, there's a lot of misinformation and that just fuels the fire. Instead what people should do is just look at it objectively, be calm, take a step back, let the dust settle, and then make an informed decision about how to move forward. Q: How can businesses with smaller budgets and resource best respond to big updates? MW: Small businesses have a huge advantage in the web in general, not just with algorithm updates because bigger companies, corporates are very inflexible, they need to talk about things, look at risk, and go through a lot of red tape before they can actually translate that into action. Whereas a small business can be quick to react, they're very agile, and that gives them a huge advantage - not just in how they do things, but with budget as well. Q: Are you aware of any game changer developments on the horizon that in-house or consultant SEOs should be aware? MW: You should definitely start bringing social into your overall campaign. You can find arguments that social doesn't have an effect and arguments that it does; my personal experience is that it does and it's something that needs to be part of your overall process. As well as that, we're starting to see the introduction of engagement signals, again, it's only an introduction, it's only a small part of it. Links are still king, but social and user engagement are certainly becoming a part of that overall picture that Google builds now. Q: In your niche or sector, what's the most annoying SEO misconception? Please feel free to set things straight! MW: The biggest misconception in SEO is that it's the magic bullet to everything. People seem to think that if they start building links or get ranks and traffic that the money will flow but it's only a small part of the wider picture. If you're only focused on SEO, it's unlikely you're gonna hit success. SEO is just a small part of the bigger machine that you need to consider. Q: Current favourite SEO tool or platform? Or can you give us the inside track on any sexy SEO related platforms, tools or developments coming soon? MW: So, not really tools or platforms at the moment, but what's really effective at the moment is private blog networks. So any tool or platform that supports private blog networks, the building of them, it allows you to reduce a lot of the risk in SEO because you have full control over the links and deployment but the cost is also low, so it provides a great ROI while being low risk - and given that SEO is just risk management - it really fits the bill. My team does a private blog network building service, if people don't want to learn about it and just want to click a button and have their own private blog network; otherwise there are some great resources across Black Hat World, you can research and look about buying domain, setting up hosting and such things.