1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Match URL Exactly with Targeted Keyword Phrase?

Discussion in 'White Hat SEO' started by ScreamingMidget, Sep 4, 2014.

  1. ScreamingMidget

    ScreamingMidget Power Member

    Joined:
    Mar 17, 2013
    Messages:
    664
    Likes Received:
    69
    Let's say you have a website widgets.ext and you're wanting to rank for the search term 'greenest widgets in the whole of greenland', with an article, would you have the URL of that article:

    widgets.ext/articles/greenest-widgets-in-the-whole-of-greenland

    This, to me, looks like over optimization, as the URL could also be clearly cut down to:
    greenest-widgets-greenland

    What are your thoughts? I know this is the Whitehat section of the site, and all marketing efforts will be Whitehat, but I'm just talking about onsite SEO.
     
  2. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    12,772
    Likes Received:
    22,011
    Occupation:
    I don't actually have a job
    Location:
    It's an Algo, of course it can be gamed.
    Home Page:
    I think I get what you are asking but I am a little dense. You are asking if the targeted KW is XYZ should the perma link be the same or different?

    If that is the question my answer is that the permalink should be a little different and perhaps a long tailed version as that is more natural yet still allows for the targeted KW to be in the permalink without a spam sandwich being jammed down the throat of the search engines.
     
    • Thanks Thanks x 1
  3. ScreamingMidget

    ScreamingMidget Power Member

    Joined:
    Mar 17, 2013
    Messages:
    664
    Likes Received:
    69
    Yep, you got it and thanks. It's what I'm thinking too.

    Like you say, it does look OTT with the optimising if it's exactly the same.
     
    • Thanks Thanks x 1
  4. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    12,772
    Likes Received:
    22,011
    Occupation:
    I don't actually have a job
    Location:
    It's an Algo, of course it can be gamed.
    Home Page:
    I once had a site that the KW and permalink was exact and it did real well for a long time but then one day it started to slip, slip, slip down the rankings. I'm sure that Google caught on to me and probably others like me.

    Back in 2010 it was a good idea but in the Gino Smith era, not so much.
     
  5. ScreamingMidget

    ScreamingMidget Power Member

    Joined:
    Mar 17, 2013
    Messages:
    664
    Likes Received:
    69
    BTB, I can definitely believe that. I think anything that looks over-optimised to a human, will be seen as OTT by Google eventually. So it's a case of finding a happy-medium.
     
  6. SEO Power

    SEO Power Elite Member

    Joined:
    Jul 14, 2014
    Messages:
    2,637
    Likes Received:
    680
    Occupation:
    Self employed
    Location:
    Houston, TX
    I let WordPress auto generate my permalinks, therefore my permalinks contain the exact same words that my titles contain excluding stop words or conjunctions. I've been doing this for years without any issues.
     
  7. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

    Joined:
    Mar 10, 2010
    Messages:
    12,772
    Likes Received:
    22,011
    Occupation:
    I don't actually have a job
    Location:
    It's an Algo, of course it can be gamed.
    Home Page:
    I used to do that as well but that kind of loses the opportunity to take advantage of a couple of on site areas that Google looks at; the url as well as the <h1> tag title as most titles are <h1> tags.

    Changing the title to differentiate it from the permalink some has given me better results in ranking for ancillary keywords and also eliminates any obvious "stuffing" albeit light in nature with that process.
     
  8. madoctopus

    madoctopus Supreme Member

    Joined:
    Apr 4, 2010
    Messages:
    1,249
    Likes Received:
    3,498
    Occupation:
    Full time IM
    you're over-thinking it too much where it doesn't matter and not focusing your energy where it actually matters. any idiot can rank a site for "pink dildo with magic wings" and 1 million USD budget. The point is to make as much money for as long as you can with minimum initial and ongoing effort.

    Stop overthinking things so unimportant and go build some good links or an awesome site that people actually like.

    IMO today, best SEO strategy is not to start with SEO at all. Ignore it. Build site in a niche where's plenty of people interested, find an angle where u can create interesting/viral content tangential to the niche and grow the site based on social/viral approach. That will get u enough visibility to grow naturally with much less effort in SEO. Is 100 times easier to start social than with SEO if you can produce content that's attractive.
     
    • Thanks Thanks x 1
  9. ScreamingMidget

    ScreamingMidget Power Member

    Joined:
    Mar 17, 2013
    Messages:
    664
    Likes Received:
    69
    I can (sort of) see what you're getting it, but at the same time you've misunderstood where I'm coming from. I'm not sat at a desk for 12 hours thinking what I should and shouldn't do to onsite SEO, I'm simply wanting it to look natural and that to me, is also not doing anything that looks over optimised. You can underthink and not think about SEO at all, but if you've been involved with SEO, not thinking could quite easily mean doing things subconciously which is classed as overoptimised.

    I don't see a problem with abiding by a few onsite SEO rules (hence the OP) to prevent it looking OTT, whilst also making the site look natural. So killing 2 birds with 1 stone.

    There's not that much to onside SEO, it's more, like you say, the links and social share that makes it, which is what I spend most of my time doing, anyway.