Hey all, long time no talk. My first q is this: What's the difference between "cocacola" and cocacola with no quotes? Will Google consider cocacola a broad match phrase and search similar things like 'soda' or coke' etc.? or is one word going to be exact match. I just need some advice for this...I'm setting up an Adwords campaign and let's say the product is coca cola. I've made a huge list of negatives, but I'm confused about which match type I should use for my positives. My positives right now are setup like this: cocacola "coca cola" "coca colas" cocacolas etc. I just don't know what quoting the single words would do. Any advice would be awesome Hope everyone is doing well, making loot I'm trying to quit my 9-5 SEO internship (everyone was right, it's boring as fuck linkbuilding) by making enough $$ online.