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Match question-- Broad/exact/etc.

Discussion in 'Adwords' started by flow, May 23, 2009.

  1. flow

    flow Regular Member

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    Hey all, long time no talk. My first q is this: What's the difference between "cocacola" and cocacola with no quotes? Will Google consider cocacola a broad match phrase and search similar things like 'soda' or coke' etc.? or is one word going to be exact match.

    I just need some advice for this...I'm setting up an Adwords campaign and let's say the product is coca cola. I've made a huge list of negatives, but I'm confused about which match type I should use for my positives.

    My positives right now are setup like this:

    cocacola
    "coca cola"
    "coca colas"
    cocacolas

    etc. I just don't know what quoting the single words would do.

    Any advice would be awesome :D

    Hope everyone is doing well, making loot :) I'm trying to quit my 9-5 SEO internship (everyone was right, it's boring as fuck linkbuilding) by making enough $$ online.
     
  2. flow

    flow Regular Member

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    Also, I've forgotten how to determine what max CPC I should use... could someone link me to a good little tutorial? I can't find my Adwords for Dummies book :(