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Master the Art of (Illicit) Email Marketing [Guide]

Discussion in 'Making Money' started by musediscreet, Jun 1, 2015.

  1. musediscreet

    musediscreet Newbie

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    If you want free high-quality email lists, make sure to download the pack I provide!

    I’ve lurked around BHW for a long time. I’ve learned lots of valuable things here. Reading the forum has been very helpful. I’ve also spent the better part of a year trying my hand at email marketing. And it’s been one heck of a ride. I’ve learned a lot. A whole lot. So I thought, “Hey, why not share this with others and give back?” So I created an account to do just that.

    I’ll guide you through email marketing, so that you don’t have to waste months of your life trying to figure it out. I’ll speed things up for you. I’ll try to make this thread as descriptive and straightforward as possible.

    Note: Whilst I’m very knowledgeable about email marketing, I don’t have a complete knowledge of it. You could tweak and adapt everything I’m about to tell you. And there are still some things I haven’t tried.

    Okay…

    There are two ways to email potential recipients:
    1: Use an ESP (Email Service Provider, basically an established company that sends email on your behalf).
    2: Set up your own private server (this is probably more expensive and a little more difficult).

    I prefer option 1.

    There are two kinds of ESPs:
    1: An ESP that sends your email through a site dashboard/interface.
    2: An ESP that provides an SMTP relay for you to use. You use your own server that connects to the ESP which sends your email.

    Option 2 tends to be cheaper since you aren’t paying for a whole suite of services. But you can inbox ISPs (Hotmail, Yahoo etc.) fairly easily using either option. I’ll also say that SMTP based ESPs tend to be less suspicious and interrogative of the email you send.

    Since sending unsolicited email is illegal, you have to take measures to protect your account at ESPs. The ESP will interrogate you if their systems notice that your sending behaviour or quality is bad/abusive. They measure multiple engagement metrics to determine if your email is legitimate or unwanted.

    These are the engagement metrics:
    · Delivery Rate (Deliverability)
    · Bounce Rate
    · Unsubscribe Rate
    · Complaint Rate


    These are the main stats that ESPs look at. Others might also look at your open rate. If your open rate is much lower than industry standards, they’ll think you’re sending spam.

    The delivery rate is the percentage of emails that are successfully delivered. So the total messages delivered from all the messages sent. You need at least a 95% delivery rate. Some ESPs will excuse a lower delivery rate (maybe 90%+), if it occurs during your very first send.

    The bounce rate is the percentage of emails that were invalid (from the ones you sent). There are two kinds of bounces: hard bounces and soft bounces. Hard bounces are bad. You don’t want these at all. If your hard bounce rate is too high, you risk getting your account banned by the ESP. The bounce rate is related to the delivery rate. A good hard bounce rate is less than 5% (which translates to a 95%+ delivery rate).

    Soft bounces don’t really matter. Soft bounces occur for various reasons. Sometimes the recipient’s mailbox is too full, sometimes the email syntax is wrong, and other times your email is deferred by the ISP (its delivery gets delayed). Soft bounces won’t harm your reputation, and you’ll seldom have many of them.

    Your unsubscribe rate matters also. If it’s too high, the ESP will investigate your account, since they’ll suspect that your emails are unsolicited. It’s best for your unsubscribe rate to never go over 2%! 1-2% would be a good rate for unsolicited email.

    Now not ALL ESPs measure unsubscribe rates! This is great because it makes it harder for the ESP to detect you’re sending unsolicited mail. The SMTP based ESPs are the ones which can’t measure unsubscribes at all.

    Lastly, the complaint rate is probably the most important metric/stat of all! This is what ultimately determines if your email is spam or not.

    Complaints are registered whenever a user marks a message as spam within their mail client. Too many spam complaints are bad, because it hurts the reputation of an ESP’s IP address. ISPs (Hotmail, Yahoo! etc.) decide on the placement of your email based on the reputation of the IP sending that email. If the IP address has a poor reputation, the ISP’s spam filters will mark that message as spam and send it to the “junk” or “spam” folder.

    So you have to keep a low spam complaint rate. Very low. It has to be beneath 0.1%. It can’t get higher than that, otherwise an account ban by an ESP is very likely. It’s calculated as follows: total complaints / total emails delivered.

    You’ll definitely always get complaints from Microsoft (hotmail, msn and live) and Yahoo users. And you’ll need to mask them.

    There are ways (tricks) to lower/mask your spam complaint rate:
    1. You can send emails to inactive recipients. Inactive recipients are basically a group of recipients who’ll never open the email you send. A lot of people have dormant email accounts… sometimes they never check their accounts at all, and some people just don’t react to email very often (seldom open it). Compile these people in a list, and use them to artificially lower your complaint rate.

    ...

    Continued Here (mega.co.nz/#!q1gikLYD!nuOqmy3cQGoimjChnsmKWtLKhc9jLZNXM3xljo3 BnXQ)
    Download this pack. It continues the guide (with much better formatting and links!) and comes with starter email lists (over 40K)!
     
    • Thanks Thanks x 13
    Last edited: Jun 2, 2015
  2. captainEO

    captainEO Junior Member

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    Woah! Great first post! I downloaded the pack and it's a pretty great guide. I've been emailing myself for a while, and I think it's perfect advice. I'll try to adapt it to what I'm doing.

    The lists look good too. I'm really interested in the bigger ones you mention you have. 200K and 500K? I'll PM you.

    Anyways, cheers!
     
  3. musediscreet

    musediscreet Newbie

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    Thanks! I appreciate it. Glad you got something out of it. I tweaked my original post to include more of what I have written in the full guide.

    And yeah, I have many great quality lists. PM me when you get the chance :)
     
  4. musediscreet

    musediscreet Newbie

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    Yes mudbutt, I can get you good B2B lists. My s-k-y-p-e is musediscreet(at)hotmail

    Sorry I can't PM yet.
     
  5. abhi007

    abhi007 Jr. VIP Jr. VIP

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    You should have added a virustotal link to your download...
     
  6. Digital Marketing

    Digital Marketing Regular Member

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    Thanks for sharing mate
     
  7. musediscreet

    musediscreet Newbie

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    Cool... no problem :)
     
  8. musediscreet

    musediscreet Newbie

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    Okay, I'll try to do that now.
     
  9. musediscreet

    musediscreet Newbie

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    Thanks for taking the time to read it.
     
  10. thedorf

    thedorf Supreme Member

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    Thanks for the share but you're wrong bout this. There is nothing illegal with sending unsolicited emails. Go read about the can-spam act at https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business and show me where it says this.

    What is illegal is not honoring opt-outs, not providing an opt-out, untruthful routing info...

    Again, thanks for the share, (I gave thanks to your post) I just want to clear up this illegal to send unsolicited emails talk.
     
  11. musediscreet

    musediscreet Newbie

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    Yeah, you're definitely right. I'll change that. I guess since I'm used to ESPs, I was thinking of their terms.

    EDIT: I can't edit my original post for some reason :(
     
    Last edited: Jun 3, 2015
  12. musediscreet

    musediscreet Newbie

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    kaxia12, I still can't send PMs so you have to add me on S-k-y-p-e or send an email. My S-k-y-p-e/email is in the About Me section of my profile.

    But I'll answer your questions:
    1. Yes, you can send them any offer, but they are targeted to the niche I mentioned.
    2. Yep, they're all responsive. And since I have many lists I don't really need, it's a lot easier to sell them than mail them myself.
     
    Last edited: Jun 3, 2015
  13. amoon

    amoon Jr. VIP Jr. VIP

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    here is the scan of virus total


    SHA256: 7dc11e4ffa22248dff473ca74ac656ef08400dfbf67444d43daace4eb0e25dd5
    File name: EmailPack.rar
    Detection ratio: 0 / 57
    Analysis date: 2015-06-03 18:58:02 UTC ( 47 minutes ago )
     
  14. kaxia12

    kaxia12 Newbie

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    are you other lists in the same niche?
     
  15. musediscreet

    musediscreet Newbie

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    Thanks! I can't edit my original post anymore.
     
  16. musediscreet

    musediscreet Newbie

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    Nope, they're all varied. They cover basically everything. If you want to talk in detail, add me on S-k-y-p-e.

    Categories: Banking, Business & Investing, Car, Dating, Health, Loan, Photography, Travel etc.

    The important part is that they're all active (no hard bounces and very high open rates). They're high quality because of how I came to find them (which I won't say here). There's a reason why I keep mentioning ESPs.
     
  17. lord1027

    lord1027 Elite Member

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    Took a quick look on your guide in the archive, seems really good :) Thanks for the awesome share!
     
  18. musediscreet

    musediscreet Newbie

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    Thanks, glad you liked it!
     
  19. thisismymp3

    thisismymp3 Power Member

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    when hosting your own email marketing software / i.e. interspire, make sure where you register the domain is separate, because when it gets reported to spamhaus because it will eventually, if you have go daddy they will take all your domains down and extort you to move them to a different host and pay a fee.
     
  20. musediscreet

    musediscreet Newbie

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    That's a good suggestion.