If you want free high-quality email lists, make sure to download the pack I provide! I’ve lurked around BHW for a long time. I’ve learned lots of valuable things here. Reading the forum has been very helpful. I’ve also spent the better part of a year trying my hand at email marketing. And it’s been one heck of a ride. I’ve learned a lot. A whole lot. So I thought, “Hey, why not share this with others and give back?” So I created an account to do just that. I’ll guide you through email marketing, so that you don’t have to waste months of your life trying to figure it out. I’ll speed things up for you. I’ll try to make this thread as descriptive and straightforward as possible. Note: Whilst I’m very knowledgeable about email marketing, I don’t have a complete knowledge of it. You could tweak and adapt everything I’m about to tell you. And there are still some things I haven’t tried. Okay… There are two ways to email potential recipients: 1: Use an ESP (Email Service Provider, basically an established company that sends email on your behalf). 2: Set up your own private server (this is probably more expensive and a little more difficult). I prefer option 1. There are two kinds of ESPs: 1: An ESP that sends your email through a site dashboard/interface. 2: An ESP that provides an SMTP relay for you to use. You use your own server that connects to the ESP which sends your email. Option 2 tends to be cheaper since you aren’t paying for a whole suite of services. But you can inbox ISPs (Hotmail, Yahoo etc.) fairly easily using either option. I’ll also say that SMTP based ESPs tend to be less suspicious and interrogative of the email you send. Since sending unsolicited email is illegal, you have to take measures to protect your account at ESPs. The ESP will interrogate you if their systems notice that your sending behaviour or quality is bad/abusive. They measure multiple engagement metrics to determine if your email is legitimate or unwanted. These are the engagement metrics: · Delivery Rate (Deliverability) · Bounce Rate · Unsubscribe Rate · Complaint Rate These are the main stats that ESPs look at. Others might also look at your open rate. If your open rate is much lower than industry standards, they’ll think you’re sending spam. The delivery rate is the percentage of emails that are successfully delivered. So the total messages delivered from all the messages sent. You need at least a 95% delivery rate. Some ESPs will excuse a lower delivery rate (maybe 90%+), if it occurs during your very first send. The bounce rate is the percentage of emails that were invalid (from the ones you sent). There are two kinds of bounces: hard bounces and soft bounces. Hard bounces are bad. You don’t want these at all. If your hard bounce rate is too high, you risk getting your account banned by the ESP. The bounce rate is related to the delivery rate. A good hard bounce rate is less than 5% (which translates to a 95%+ delivery rate). Soft bounces don’t really matter. Soft bounces occur for various reasons. Sometimes the recipient’s mailbox is too full, sometimes the email syntax is wrong, and other times your email is deferred by the ISP (its delivery gets delayed). Soft bounces won’t harm your reputation, and you’ll seldom have many of them. Your unsubscribe rate matters also. If it’s too high, the ESP will investigate your account, since they’ll suspect that your emails are unsolicited. It’s best for your unsubscribe rate to never go over 2%! 1-2% would be a good rate for unsolicited email. Now not ALL ESPs measure unsubscribe rates! This is great because it makes it harder for the ESP to detect you’re sending unsolicited mail. The SMTP based ESPs are the ones which can’t measure unsubscribes at all. Lastly, the complaint rate is probably the most important metric/stat of all! This is what ultimately determines if your email is spam or not. Complaints are registered whenever a user marks a message as spam within their mail client. Too many spam complaints are bad, because it hurts the reputation of an ESP’s IP address. ISPs (Hotmail, Yahoo! etc.) decide on the placement of your email based on the reputation of the IP sending that email. If the IP address has a poor reputation, the ISP’s spam filters will mark that message as spam and send it to the “junk” or “spam” folder. So you have to keep a low spam complaint rate. Very low. It has to be beneath 0.1%. It can’t get higher than that, otherwise an account ban by an ESP is very likely. It’s calculated as follows: total complaints / total emails delivered. You’ll definitely always get complaints from Microsoft (hotmail, msn and live) and Yahoo users. And you’ll need to mask them. There are ways (tricks) to lower/mask your spam complaint rate: 1. You can send emails to inactive recipients. Inactive recipients are basically a group of recipients who’ll never open the email you send. A lot of people have dormant email accounts… sometimes they never check their accounts at all, and some people just don’t react to email very often (seldom open it). Compile these people in a list, and use them to artificially lower your complaint rate. ... Continued Here (mega.co.nz/#!q1gikLYD!nuOqmy3cQGoimjChnsmKWtLKhc9jLZNXM3xljo3 BnXQ) Download this pack. It continues the guide (with much better formatting and links!) and comes with starter email lists (over 40K)!