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Marketing Strategy for Travel Site

Discussion in 'White Hat SEO' started by brooksyd2, May 22, 2013.

  1. brooksyd2

    brooksyd2 Newbie

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    Hi All,

    I've been around the IM game for a few years now, but to be honest have only really tinkered with various 'grey hat' strategies to make a few bob here and there.

    I am now developing a brand new legitimate travel site, and am wondering what the best marketing strategy would be.

    I would like to achieve the following;

    - Create affiliate scheme and get affiliates warmed up pre-launch
    - Buy some email list shots
    - Kick off SEO strategy
    - Some legitimate advertisements

    The only problem is, i'm not entirely sure how to start any of those, especially the first one.

    Does anyone have any experience of this, or know of a good ebook or something?
     
  2. steelballs

    steelballs BANNED BANNED

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    I am not going to answer your question directly but having had many sites in the travel sector offer these tips...

    What you need to know is that this sector is one of the most competitive on the web. By that I mean fierce hence to compete with the high rollers after top keywords will likely clean you out financially

    So what I would do is post unique content concentrating on long tail keywords that will get you picking up a lot of viral traffic, and keep you under the radar of the top dogs who will swat you down if you compete with them on the juicy keywords they use to convert and make bank...

    What you are starting is doable but I would go step by step publish new content often build traffic and conversions will come...

    But do not act like a 'Champagne Charlie' and make a lot of noise around the big players, because I know a guy who took them on had over 20 folks working on marketing had turnover of $6 to $10 million USD revenue which is chunk change vis a vis the big players in the travel sector but they squeezed him out and he went bust trying to play in the big league...

    A small player in the travel sector if he gets it right will make good bank in targeted areas but don't try and take these top guys on by competing globally...
     
  3. infoasian

    infoasian Supreme Member

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    I would not rely on affiliates too much. Better to do your own marketing right from start and potential affiliates will approach you when you have a strong product with potential.
     
  4. Glassy

    Glassy Junior Member

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    As infoasian says, Don't rely on affiliates if you can help it, it is better to go direct to hotels, tour companies etc than relying on scamming affiliates. Trust me they all scam.
     
  5. johnwilliam345

    johnwilliam345 Newbie

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    As you just started the business i don't want you to take any sort of risks. Just start your own market and create trust.
     
  6. edyang

    edyang Junior Member

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    Have you considered targeted PR? I'm not talking about blasting press releases on PR Web. I mean well thought out PR campaigns or outreach that can significantly improve your SEO. For example, maybe create a high quality infographic on a very particular subject that your audience would care about. You can find good contractors on eLance for $200 to $400 per infographic. Then use that to do outreach to a very targeted list of travel bloggers, travel reporters/editors or other websites. If they run a post on it, you not only get exposure to their readership audience, you also get a very nice quality link back to your site. And if it goes viral, you get further benefits.

    That's just one example. I recommend the book "Full Frontal PR" to get your juices flowing about other cheap, quick PR ideas that could be implemented.
     
  7. SeoNetworker

    SeoNetworker Newbie

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    pm me I have been in the travel industry for years