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Marketing New Software

Discussion in 'White Hat SEO' started by nougattrout, Jul 7, 2011.

  1. nougattrout

    nougattrout Junior Member

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    I have been working with a buddy of mine for a while now, and we have created a software product that does its job better than anything in its class. The problem is, neither of us have ever really focussed on the world of internet marketing as a niche. So this means no related lists, no followers and basically just no way of getting a lot of people to hear about us in a short period of time.

    So my question is, what are some good ways to gain exposure for a new product when you are coming from this background. Obviously there's some serious work involved, but how would you go about it? Where would you look and who would you contact to find potential JV's etc?
     
  2. bulletservice

    bulletservice Regular Member

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    First of all buy a domain/hosting and hire some web designer to get your product live. Then you can start promoting/marketing it online.
    You can PM me if you need more help marketing your software :)
     
  3. Monrox

    Monrox Power Member

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    4 ways:
    - Adwords, FB ads, other legitimate advertising (can be pricey)
    - blatant spamming (best reasults for the money if done right)
    - social 'spamming (can be cheap but may not take off)
    - affiliates doing all the work (high % commissions need to be offered most of the time, 30 to 70%)
     
  4. nougattrout

    nougattrout Junior Member

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    The product is live and already selling :) But not as much as we would like. Adwords has generally been a fail, and we don't have many affiliates yet. It's on Clickbank, so a ton of auto blogs have picked it up but that's about all. There's still a few legit sites promoting.

    I'm looking into various paid adverts at the moment but not sure how effective they are going to be. Forum banners and threads are about all I have left, given that PPC has seen rubbish results. I don't know many IM'ers who are going to click that kind of stuff any more.