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Marketing Ideas for Nightclub Sales

Discussion in 'Local SEO' started by milano5657, Sep 4, 2014.

  1. milano5657

    milano5657 Newbie

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    Hi guys, I've been a member of this forum for some time now and decided to post my first thread to outreach for some Ideas.

    To keep this thread non-self promotional as possible, I will keep the details of what I do short and to the point: I am a VIP nightclub host for a large club in Las Vegas.

    My question:
    We sell bottle service and I am wondering what options or brilliant ideas can other marketing experts who are more seasoned than me, can offer.

    My audience:
    Is of course people who generally have a decent income and can afford spending 500+ for bottle service in a nightclub.

    What I have tried:
    So far, thanks to this forum, I have tried...
    -Creating a website to drive traffic through paid traffic (adwords)
    -Social meda marketing (I am using a bot for Instagram only so far, adding people using hashtags relevant to nightclubs) my twitter and Facebook are kind of lacking and trying to figure out whats best to gain some audience.
    -Local marketing, meeting concierge at other hotels, casino hosts, and just random people on the strip.
    -Going to other clubs to find potential clients by building relationships with people who are in the club.

    Anyone have any other recommendations here? I know there are some brilliant people and I would like to hear what you have to offer!

    Edit: Some details I left out: I have not really closed any sales using these methods, probably takes some time, but I've been doing the above for about a month.

    Thanks for taking the time to read this through!
     
    Last edited: Sep 4, 2014
  2. milano5657

    milano5657 Newbie

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    Oh sorry, I must've miscommunicated my occupation. I do not own the club, I am a person who sells the table service or bottle service within the club (VIP Host). These customers buy "minimums" within the club to secure a private table for them and their party. These minimums are for example, a 1100$ for a table in the back of the club. Now a bottle costs 550$. The client then would have to buy 2 bottles to fulfill that minimum. Either way the client committed to spend 1100$ to secure that table.

    Thats how 90% of the clubs work in Las Vegas. I get commission when I push these clients to go to that club. The experience is already created by the club I work for, it's just a matter of finding the clientele that is looking for a sales rep for the club, so they can get that table.


    The club is a already a well known club run at a huge casino on the strip.
     
  3. djw1606

    djw1606 Regular Member

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    I'd approach the concierges of the big hotels, and the limo companies to start.

    I would try and profile your desired client. What are their movements before they head to a nightclub (restaurant, bars, spa, massage, whatever). Try and work out their decision process for going to a club, and then find a way to jump into that decision process, somehow.

    Please note, that I have never done any of this. But this is what came to mind when I read your question. Best of luck with your efforts.
     
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  4. Apricot

    Apricot Administrator Staff Member Moderator

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    Maybe you could do deals for those going to Ungagged...
     
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  5. milano5657

    milano5657 Newbie

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    Thanks Mr. Apricot for your suggestion. What do you suggest would be the best way going about this? I assume buying a ticket myself and meeting people once I am within the venue. Thanks!
     
  6. pxoxrxn

    pxoxrxn Supreme Member

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    Hey mate, its hard for us to tell you because we don't know your target audience as well as you do.

    My suggestion would be to get women into your club. Try ladies night where women enter free and get half price drinks or something. If you get plenty of sexy women into the club, men will follow and they will spend allot of money trying to impress women.
     
  7. Pilfer7

    Pilfer7 Regular Member

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    I would create an app and not worry about a website. Your market is mobile crazy. The app doesnt need to be much, just lots of pics and a way for them to contact you directly for service

    I would continue with Instagram much heavier than twitter. Use the hastags to follow people who not only post nightclub stuff but people who seem to visit vegas on a regular basis...and try to contact them people and offer them services

    When meeting concierges and hosts, bring them something next time. Find out what they are into through conversation and keep that in mind when you visit them. Put yourself in the "remember this guy" category...it doesn't have to be a big gift...the guy might have told you he was originally from Philadelphia so the next time you go see him you stop at Capriottis Sammich shop first and buy him a cheesesteak.

    Don't get beat up while posted in other clubs trying to build relationships with their clientel..lol...I've seen it

    Good luck
     
  8. AnthonyCorleone

    AnthonyCorleone Jr. VIP Jr. VIP

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    im going vegas next month PM me ur tel # and which clubs u can get me VIP
    P.S. last time I blow 10k$ in few nights at pure and the on at Paris tower they kick me out from both for getting to shit face u know bottle of c,roc for me and my girl that don't drink is quite a lot :) im ready to repeat ))
     
  9. Advancing

    Advancing Newbie

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    I have had success with this area. What demographics are you aiming for? What type of city do you live in?
     
  10. WonderKid

    WonderKid Junior Member

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    You'e the guy I wanna party with.
     
  11. milano5657

    milano5657 Newbie

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    Hi the demographics that I am targeting are global, people who just like to party, can afford table minimums of 1000US$+, or even people who are celebrating an event and looking to have a good time.
     
  12. milano5657

    milano5657 Newbie

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    Anyone know somebody good at generating leads to some big business men or millionaires who like to party in Las Vegas?
     
  13. davidzweber9

    davidzweber9 Junior Member

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    Contact attorneys. Local, national, international. Don't concentrate on one area of law either. Entertainment attorneys can be ok, but I have raised money for record companies from all types. PM me for a list.
     
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  14. nameless7

    nameless7 Regular Member

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    You can sent emails to diffrent companies in event and entertainment niche. As for SMM you can also try Pinterest