Marketing For A Commercial Plumbing Company

Hey guys,

An opportunity has come up for me to professionally work in marketing thanks to a very close friend. This company does commercial plumbing with residential making up less than 10% of profits, their clients are corporate so money's no problem. We're talking $1mil in annual revenue.

They have no website and their reviews are 2 stars on a few review portals so there's a job right there. Regular folks in need of plumbing don't make up enough of their revenue BUT I'm sure they won't complain with more coming in, plus a great reputation doesn't hurt anyone.

Do you have experience with these clients? A website will open the door to SEO but otherwise is there something I'm missing that I can improve for them? I don't want to sign a client who doesn't genuinely need any help. Since they're a close friend referral I'm considering it as a means to get my foot in the door locally. They have a Google+ and a profile on nearly all networks. I believe there must be a way to help them earn more money.

Thanks,
Funky

Hi Funky,
Tommy put a post up recently with something similar he did over Christmas for a local butcher. Take a look at this for inspiration / ideas..
http://www.blackhatworld.com/blackh...alone-into-yes-please-where-do-i-sign-up.html
Good luck!

Think of creative ad placement. Establish authority and pound the pavement. Also look for corporate events and establish connections. Utilize meet up for networking. In essence give them a voice and create an online brand and presence.

tg01 said:

Hi Funky,
Tommy put a post up recently with something similar he did over Christmas for a local butcher. Take a look at this for inspiration / ideas..
http://www.blackhatworld.com/blackhat-seo/white-hat-seo/740324-turning-no-thanks-leave-me-alone-into-yes-please-where-do-i-sign-up.html
Good luck!

Click to expand...

That's brilliant and I've been seeing a lot more of that approach lately. Thanks bud

yesiamj3ff said:

Think of creative ad placement. Establish authority and pound the pavement. Also look for corporate events and establish connections. Utilize meet up for networking. In essence give them a voice and create an online brand and presence.

Click to expand...

I agree, they're in a huge city so why not take them to a higher level. They're not hurting for cash but growth is something every business owner loves.

One last item I could add, in the UK there are sites such as 'trustatrader', 'checkatrade', etc effectively professional classified websites that vet and check suppliers. They drive an absolute tonne of traffic and potential enquiries to trades, in my standard 9 - 5:30 I use many trades for renovating properties and most become so inundated they simply remove their adverts or refuse work.

Good luck with it.