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Market Samurai: Exact, broad and phrase

Discussion in 'White Hat SEO' started by googlemonster, Sep 29, 2011.

  1. googlemonster

    googlemonster Supreme Member

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    When doing keyword research what are you using as a metric in determining numbers? Exact, broad or phrase? I ask this because when doing off site seo say your numbers on a broad or phrase keyphrase like: cashmere socks might show SEOT as being say 25, but when switching to exact shows 0, therefore a pointless keyword right? Well not really, because the exact data in Google is based on users using quotations, at least I think, or is exact simply that single phrase or word?

    However when doing backlinking, would you go for more of the broad and phrase keywords? To possible bring in some of the numbers it actually shows?
     
  2. volund

    volund Senior Member

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    When trying to determine how much traffic a keyword is going to produce you always want to use exact. Anything else will lead you to waste money on a niche/keyword that will not make your any money. There is really not much worse than ranking number one for a keyword and not getting any traffic.

    Not sure I understand your second question. Are you talking about long tails?
     
  3. ardley216

    ardley216 Elite Member

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    always use exact. when im looking for keywords, the first few things i look at are, SEOC, SEOT and PBR. this will determine how easy it is to rank that keyword.

    for example a good keyword (for me...)(daily)... SEOT: >50... PBR >60%.... SEOC: <25,000 (good ones are 0-10,000)

    then after i look at CPC and SEOV and so on. but its useless going for a keyword that won't rank.. its not SO useless to have a low competition keyword.. NOTE: if it is a low CPC niche, then its not so great :)

    :) hope that helps
     
    Last edited: Sep 29, 2011
  4. googlemonster

    googlemonster Supreme Member

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    Yeah nice. But what about phrase then as broad is well err too broad in terms of building links. 'Cashmere socks' in broad would aggregate data from cashmere, socks, and various other terms so wouldn't be much use or would it?

    In terms of researching a niche for example EMD, then yeah I can see why you'd use exact.
     
  5. volund

    volund Senior Member

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    You want to use anchor text for the phrase you are wanting to rank for. While there is some bleed over most of the power of your anchor text will go straight through to the exact phrase used. If the phrase you want to rank for is cashmere socks than that is the anchor text you need to use. The linking part of the equation has nothing at all to do with how the number of searches are figured, they are completely separate.
     
  6. googlemonster

    googlemonster Supreme Member

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    nice. So maybe target phrase based keywords with some broad keywords in order to rank for phrase, broad and exact, but it terms of numbers use exact and phrase? Phrase shows traffic, but exact does not, that is my problem with looking at the keywords.