Marcus Tandler speaks about why he loves the UnGagged conference. It has always been about 3 things when overcoming Google updates; a crawlable site; a good technical setup; unique compelling content. Focus on what you can do best, go back to the basics and worry about the people coming to your site! Google announced they do over 500 updates every year and most aren't incremental and just ongoing - the game is always changing and you're no George Clooney. What software you use boils down to looking at what the best result is for your users. What tools couldn't Marcus Tandler live without? Every link that sends traffic to your site is gold, find out more with Marcus Tandler here Transcript: Q: Please introduce yourself, and tell us why UnGagged? MT: Hi, I'm Marcus. I'm on a lot of other things, I'm the managing director and co founder of OnPage.org, the leading technical SEO software. Why you should come to UnGagged? It sounds like a fantastic conference. A lot of great speakers, I read through a good programme and there's a lot of great people, a lot of great topics, and I also love the concept - that it's not a lot tweeting where people share what they hear, and if you have that, you will just have a lot more open sharing than other conferences, so that's why I love the UnGagged concept and that's why I love to be here. Q: What are your top tips and priority actions for overcoming issues associated with any big Google algorithm roll outs? MT: I think the biggest thing would be to not worry at all. It has always been about three things, and I think it will continue to be about three things. It's about having a crawlable site and a good technical set up, it's about having unique and great compelling content which leads to the third thing which is people basically recommending your website to other people, whether it's through a link through a blog or through social media, it really doesn't matter. It's really just these three things, and whatever is happening basically all of those don't do these three things, so I really wouldn't worry and would just go back to the basics, and really worry about your users, worry about the people coming to your site and that's the most important part. Q: How do you feel about the combination of artificial intelligence and social media in SEO? MT: I really don't care, this is the thing. I really don't care because every link that is sending traffic to my side is gold, so I see the thing with the authority. I think Google are figuring this stuff out on the fly, but it's really about the users, so I don't really care. Even a low authority tweet, a low authority Facebook guy can still send very valuable traffic and users that are buying your product. So for me, as an SEO, I really don't care. It's really just about whatever link is sending traffic is gold for me. Q: How can businesses with smaller budgets and resource best respond to big updates? MT: I just wouldn't worry and would always go back to the basics. Focus on what you can do best. Focus on why do customers love your brand, why do customers love your product, and really work from that, really try to satisfy the users, really try to satisfy your customers and try to leverage what you can do best as a company, and work from there. Q: Are you aware of any gamechanger developments on the horizon that in-house or consultant SEOs should be aware of? MT: I think this game is changing all the time. Google has announced they do over a thousand algorithmical updates each year, and it's even getting worse, and there's a lot of updates which are basically not incremental anymore which are just ongoing, so it's basically just ongoing processes. So, as I said, the game is changing so much and so often that you shouldn't really worry about it because you're just getting grey hair, and grey hair just looks good on George Clooney and not on me. Q: In your niche or sector, what's the most annoying SEO misconception? Please feel free to set things straight! MT: In our niche, our niche is building SEO tools,. So what's the biggest SEO misconception in the SEO tool market? That you need a lot of SEO tools, you just need one SEO tool - no, I'm just kidding! I don't know, good question. I think there's always misconceptions, there's always people trying to â€˜voodoo' the whole SEO process while in fact, it's actually pretty basic and it actually pretty much boils down to really looking at what's the best result for the users and a lot of people want people to believe that it's much more complicated than that. Sure, there's a technical aspect, you know, and a few understand the technical aspect of the game, it's very valuable. But still, it really boils down to "What's the best result for the user?"and this should be your aim. Always aim to be the best possible result, and that's it. Q: Current favourite SEO tool or platform? Or can you give us the inside track on any sexy SEO related platforms, tools or developments coming soon? MT: Of course, my favourite tool is OnPage.org - leading technical SEO software - but I still use a lot of tools in my day-to-day work, so I use Searchmetrics each day and I couldn't live without Searchmetrics. For backlinks, I use link research tools, for example. And also a lot of free tools out there like Google webmaster central, everybody should use Google webmaster central. So don't care about OnPage.org, if you should be only using one tool it should be Google webmaster central, Google analytics, there's so much stuff out there. It really boils down to what do you like the best? What tools fits in your SEO process? So you should probably look at a bunch of those and really find out what you can work with the best as it's really more like a subjective thing, but if you should use only one - Google webmaster central. If you're going to spend money on one, it should be OnPage.org!