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many local domains, or just .com with folders?

Discussion in 'White Hat SEO' started by Ledlys, Dec 9, 2013.

  1. Ledlys

    Ledlys Regular Member

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    I have a company with offices in Norway, Sweden and Denmark.
    Now we have an international webshop on .com domain and a totally different webshop on .no and .dk domains.

    Now we are building a new webpage.

    Question is: Does google give penalty to duplicate pages on .com/.no/.se/.dk ? If we choose this alternate, should the different url be on their nationalities servers (i.e .no on norwegian server, .dk on danish server and so on.) Or must we keep it simple with .com/no and .com/dk and .com/se (folders)?

    I see all the big companies have the exact same webpage with different domains, i.e philips.no and philips.com (its exactly the same), so how do they not get penalty for duplicates?

    Anyone that could give me any inputs about this would be highly appreciated.
     
  2. Wania

    Wania Junior Member

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    Google is smart enough to figure the same domain with different tld pointing to one ip adress is just different language versions of one brand.
     
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  3. Ledlys

    Ledlys Regular Member

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    so what you are saying is that they must be on the same server? (i.e all have the same ip address)? And can anyone confirm this?
     
  4. lonhot2000

    lonhot2000 Newbie

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    No problem to have duplicate sites on the same IP. Having CC TLDs will typically give you a better CTR in the SERPs. I highly recommending using hreflang to tell Google that you have sites for different locales.
     
  5. Ledlys

    Ledlys Regular Member

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    what is hreflang?
     
  6. Methuselah

    Methuselah Regular Member

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    It's for when you have largely duplicate content targeting different languages or locations. See this.
     
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