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Managing Adwords campaign? How do you know if companies aren't pocketing money?

Discussion in 'Black Hat SEO' started by mqs1000, Mar 18, 2014.

  1. mqs1000

    mqs1000 Power Member

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    Let's say you give a company $1,000 a month to manage your Adwords campaign plus $100 on the side for their services. How do you know they aren't pocketing an extra $200 or so? How do you know they are using the entire $1,000?
     
  2. Adam718

    Adam718 Senior Member

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    You just check how much money the adwords account is using. If it isn't running the full $900 per month, then they're pocketing more money.
     
  3. mqs1000

    mqs1000 Power Member

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    But do clients usually have the access to the Adwords account? What if they aren't given access and they just pay a manager to deal with everything?
     
  4. longterm

    longterm Newbie

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    The typical set up is that you have an AdWords account for your site and you give them access to it. That way you can run reports and if you stop using that PPC manager you can take your account performance and quality score with you.

    Alternatively if they're running their AdWords account and giving you sales or leads, I'd suggest not worrying how big their cut is and focus on whether you get enough sales/leads for the money you give them.

    $500 to Google and $500 for really good PPC management might perform a lot better than $900 to Google and $100 on bad management!
     
  5. vonSteinberg

    vonSteinberg Registered Member

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    If it's aserious agency you will have full access to the campaign. If they won't give you access, don't bother to do business with them, looks more like a scam.