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Making some cash in a PPC follow along

Discussion in 'General PPC Discussion' started by cherrycoke33x, Dec 29, 2013.

  1. cherrycoke33x

    cherrycoke33x Newbie

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    Hey everyone. My name is Austin and I've stayed somewhat under the radar here for the most part, but wanted to introduce myself and possibly provide some value of my own. I thought I'd do a follow along for anybody that may be doing affiliate offers of their own or looking to start doing affiliate offers at some point. My goal is simply to provide value and possibly connect with some people that would benefit both of us. If at any point during this follow along you have questions or suggestions, let me know. For a little background on me, I have spent the past year or so doing mobile affiliate offers. I chose mobile over normal desktop offers for a few reasons, mainly because there is less competition, it's a growing market, and I really hate creating full-blown websites. I've had days where I lost XXX and days where I profited X,XXX. I'm basically on cruise control at this point with XX,XXX months and am working hard to squeeze in an extra digit. I've got a pretty decent dedicated server, tracking software and handful of domain names that I use for landers depending on the country I'm marketing to.

    Since I'll be running these offers as I update this follow along, I've got to keep the exact offer I'm running to myself. I mistakenly mentioned the first campaign I ever got profitable on a different forum, and it only took a few hours before there were dozens of other people running the same offer on the same traffic source. I wanted to start with a new offer so that everything I do is from scratch, so my first step in getting this follow along started is to do a little research to find a good offer to run.

    I've found that the best way to find a good offer is to ask my affiliate managers for a list of the offers with the most RECENT volume and highest EPCs. You kind of have to take EPCs with a grain of salt and just compare them to the other EPCs in the same network for a rough idea of what's converting best, because they can sometimes be watered down by people that don't know what they're doing. They have to have both in order for me to run them because a high volume offer that doesn't convert loses you money, and a high EPC offer with little volume doesn't profit enough to be worth your time. The better you know your affiliate manager (and the more volume you do with them), the more they will hook you up.

    I also like to determine a testing budget for each offer that I run before I send traffic to it, which varies depending on the offer payout. Some offers pay less than $1 per conversion, and I will usually budget something like $40-60 to test whether it converts or not. On the higher payout offers like $10+ per conversion, I will usually budget $300-400. Most of my profitable campaigns have a -50% to -30% ROI after the test budget and I can usually get them profitable in 3-4 days.

    After I find a good offer, I will do some simple research to find the most popular carriers (Verizon, AT&T, etc), mobile phone operating systems (Android, iOS, etc) and manufacturers (Samsung, Apple, etc), and then match it with the traffic source that has that type of traffic. This is one of the first mistakes I learned from doing mobile affiliate offers. What I mean is that if you have a German Antivirus offer for Androids only, and you go to a traffic source that has 90% Apple traffic for Germany, you're wasting your time. Another example is if you have a France game offer and the traffic source you use only has 200k daily France impressions. Even if you got ever single impression (which won't happen) with a 1% click through rate (CTR) you would max out at 2,000 clicks per day and have no room to scale and make any money.

    Once I have the offer, research and traffic source in place, I start creating campaigns for the test run.

    I was going to link to the sources I use for research but can't link to anything yet. I'll update this with the links as soon as I can.

    So, here is my to-do list:

    1. Find a good offer
    2. Research popular carriers
    3. Research popular OSs
    4. Research popular manufacturers
    5. Determine my budget
    6. Match offer with traffic source
    7. Create campaigns on traffic source
     
  2. chipmunk951

    chipmunk951 Senior Member

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  3. Bulking

    Bulking Registered Member

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    Dude thats really good, I wanted to get started into mobile marketing, any tips on how to start as a beginner??
     
    Last edited: Dec 29, 2013
  4. Beven

    Beven Elite Member

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    Wish you the best of luck mate, but you might want to ask a mod to move this thread into the journey thread section.

    Good luck!
     
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  5. cherrycoke33x

    cherrycoke33x Newbie

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    Those are the exact links I was going to post for carrier research, thanks. Yeah, I'm down to talk some mobile :)



    Sure man. Other than the obvious things like doing your research, I would stick with direct link offers to start so you don't have a lot of moving parts. Get a good converting offer from your affiliate manager and stick with that offer and a single source until you get it profitable. New affiliates sometimes spread their budgets over multiple offers and traffic sources, which is usually a big reason they end up quitting. Assuming the offer actually converts, it would be better to spend $200 on one offer as opposed to four offers.

    Thank you. If a mod wants to move this thread to the journey section, that would be great. My mistake for not posting it there in the first place.
     
  6. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP

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    Good luck on your journey.. I will be following this as I am a total noob when it comes to PPC. Maybe I will learn a thing or two from this journey..

    1 month ago, I tried to promote a site of my own using Bing ads but was never able to add my credit card in Bing Ads account. They said they do not support prepaid cards... :( Will try some other platform after reading your journey.
     
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  7. BarryAllen

    BarryAllen Junior Member

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    Hope all the best for you man! I myself, don't have a clue about PPC but have been in the CPA game for almost a year now! I hope that I can learn some stuff from this as well! I hope you make it far and continue to spread your knowledge throughout BHW as well!
    BA,
     
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  8. cherrycoke33x

    cherrycoke33x Newbie

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    So I took some time off an go to Vegas for New Years, but I'm back and ready to make some cash that I lost at the blackjack and poker tables.

    I have two offers that I was debating on using for this follow along, but I'm just going to stick with one so it doesn't get too complicated. This offer is a one-click conversion flow for Spain. All things equal, Movistar is going to perform best in Spain for pretty much any offer, but A) this offer doesn't allow Movistar traffic and B) Movistar is getting more strict with conversion flows and making it harder to convert. So, I'm going to start by creating one campaign targeting only the Vodafone carrier and the Android OS.

    The reason for this is because my traffic source has way more Android traffic than iOS, and Vodafone has 4-5x more customers than Yoigo. That combination is going to give me the most amount of traffic for this offer. This will allow me to test it as quick as possible, and also scale as much as possible if I get it profitable. I am targeting all manufacturers to start, and will block any manufacturers that are not converting after a few days of gathering data if it's needed.

    Since the payout for this offer is on the higher side, my budget to test this offer is going to be $300. If after $300 spend I don't have at least a -50% ROI, I will look into a different offer. If it's -50% or higher, I will make some optimizations to try and get it profitable. If and when I do, then I will just buy as much traffic as I can on this source. I've got the campaigns submitted and now I just have to wait for it to get approved, which usually takes between 4-12 hours depending on the day. Once the campaign gets approved, I will update you with the stats for the first day and walk you through how I look at the numbers.
     
  9. isotolreborn

    isotolreborn Newbie

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    Whoeee, have a nice trip dude
     
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  10. cherrycoke33x

    cherrycoke33x Newbie

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    My campaign was approved late last night and the first few clicks came through before midnight, but since it was so late there really isn't much data to look at.

    Basically what I'm looking for is whether the offer converts at all. If it isn't converting across multiple placements (websites or apps) and multiple carriers, then it's safe to assume it's not going to work very well with the traffic source I've selected. If there are conversions, I will start to look for patterns. Are all of the conversions from one carrier? One OS? One website? One app? If I can find patterns like this, I will create more campaigns targeting those exact patterns. This will make more sense when I have more data to show you, but here are the results from last night:

    Clicks: 108
    Conversions: 2
    Profit: $3.51
     
  11. lietuvis002

    lietuvis002 BANNED BANNED

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    I like your thinking! Best of luck.But why not promote diet throught ppc? the thing you'd need is a cloaker :p

    Thanks
     
  12. chipmunk951

    chipmunk951 Senior Member

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    If your offer takes all carriers (except movistar) in Spain, i'd definitely also setup a separate campaign for Orange and Yoigo, yeah the volume for Yoigo is a lot lower than Vodafone, but that's how it is in real life as well, and i've found that Yoigo converts the best (on multiple occasions), vodafone a good second, and orange the worst, but Orange having more volume most of the time compared to Vodafone. You might consider setting up additional separate campaigns for the other two carriers at a different CPC/CPM (orange lower and yoigo higher).

    Also $300 might not be enough for Spain, especially if it's an offer that can use a lander, but at least you're in the green right now, but there's too little data to tell right now, except 108 clicks, 2 conv, profit $3.51, your CPC is a bit high, but that's fine as the campaign is just starting out ;), did you put a daily budget though? The spend is pretty low.

    Btw, you went to vegas! ASW is next week! You went a week too early :p
     
  13. SirCrispy

    SirCrispy Newbie

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    I've been reading this and I am very interested in starting mobile marketing and online marketing in general. I have a few questions though, how do get a traffic source for a carrier and OS? Would I go to a forum for say apple iphone 5 and extract the emails from that site? And what are some good affiliate programs for mobile marketing? I'm sorry if these are dumb questions but i am completely new to online marketing and really want to start this as a career