1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Making Money in Fitness to Saturated?

Discussion in 'Making Money' started by kakizito, Sep 17, 2016.

  1. kakizito

    kakizito Regular Member

    Joined:
    Jun 17, 2009
    Messages:
    212
    Likes Received:
    36
    Hello guys,

    I started growing an instagram account in Home Fitness niche and got it near 40k followers. I did not plan ahead so had no idea how I would monetize those followers.

    So I had the "idea" (hehe) to make a fitness video program from scratch, like paying a girl to make some home exercises and assemble them all together. I think it turned out a very credible fitness program.
    So next I made a post on my instagram account that has a good engagement hoping to make some sales.

    To this day out of 5k hits I made one sale.

    Ah, btw, my followers are from Brasil, so that must play a big part on my failure to, but I thought if they can conect to instagram all day they must be able to make a purchase to.. but was wrong..
    So I duplicated my fitness program, translated everything to english and bhought arround 3k clicks (adwords) just to see if this was because the brasil traffic or instagram.

    From those 3k clicks I made 0 sales this time.

    I cannot conclude if it's my product that doesn't atract the buyers (despite they spending alot of time in the site watching the free first day video) or if this is a niche were people don't buy this kinda of stuff anymore.

    Can someone with experience in dropshipping tell me if there is any way to sell some fitness related items without investing in inventory? Already invested alot in the program and not feeling confortable investing again because I'm afraid to fail hard other time.


    Thank you
     
  2. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    5,039
    Likes Received:
    3,209
    Location:
    Hell
    Home Page:
    Your product seems to lack something either your sales copy is bad or product is bad or you are not targeting right audience.
     
    • Thanks Thanks x 1
  3. uristjack

    uristjack Junior Member

    Joined:
    Feb 26, 2015
    Messages:
    170
    Likes Received:
    86
    Gender:
    Male
    Occupation:
    Organ Dealer
    Location:
    Pleasure Island
    One problem might be bad copy, like Nut-Nights suggested.

    Look at some copywriting help, there's plenty on the internet.

    Here's some links:
    Hope this helps!
     
    • Thanks Thanks x 1
  4. kakizito

    kakizito Regular Member

    Joined:
    Jun 17, 2009
    Messages:
    212
    Likes Received:
    36
    Thank you for your input guys.

    Well in the portuguese sales copy I have the first training video they can try and a description of the program.

    In english I just have a description and one of those add to cart buttons.

    It's just a basic description and a few lines why the program will work on them like: you can do it from home, no equipment etc.

    So you might be right, my almost non existent sales copy might be it.

    I followed the pattern of most fitness programs that are marketed in instagram with small descrpition, few bullet points and add to cart button because I guess People in mobile don't want to read very long pages.

    Will read those resources on how to make my sales page better.

    thx