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Making money: A means to an end

Discussion in 'Making Money' started by Leila, Dec 6, 2009.

  1. Leila

    Leila Registered Member

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    So, I thought I would post this because I see a lot of people coming in begging for a way to make money fast, or claiming that such and such a system doesn't work. Now, I will fully admit that I am not making any money from these systems for the simple reason that I have another project that is taking up a lot of my time, however this is not going to be a post on how to make money perse.

    The main problem I see with most newbs (of which I am one of course) is that everyone expects an ABC method that will work instantly. However, each and every method on here will work if you take the time to actually think about want you want to achieve. I know there is a huge sticky explaining these concepts but it seems everyone just completely overlooks it.

    So, let me explain a little more what I mean. BH tactics are excellent, as long as you don't follow them mechanically. One of the most difficult things in any business is to keep your clients but also the most profitable. It's the 80/20 rule where 20% of your customers generate 80% of your revenues. This translates into "understand the people you are selling to and you will make a killing." Wouldn't it be easier if people who convert for you, will convert on other offers because they like that you aren't ramming everything down their throat even if it wouldn't interest them?

    You see, instead of mechanically posting an ad and following someone else's ideas and then complaining it doesn't work, try and think about what you want to achieve. Don't scream I want to make money because that is not actually your ultimate goal. Your ultimate goal is to get people to convert, correct?

    So, let's say you have a product that targets women, say weight loss which has been done to death. Now, instead of trying to target everyone losing weight, pick a small niche of this massive market. There are women who want to lose weight because they are lonely and can't find a partner, or women who want to lose weight because they want to be healthier and live longer to be able to look after their kids, etc etc ad nauseum...

    Let's take the last category. These are women who are more interested in their health, than in looks even though that is a nice benefit. For them putting up a photo of a chick who lost weight and looks like a supermodel ain't gonna work. You have to attack it from a different angle, you have to play on their emotions, namely their connection to their children for example. Say you are promoting an Acai offer, right? Well, rather than adding a gazillion exclamation marks and a buy now to look gorgeous line which is total BS because as soon as anyone sees that their brain switches off and in the bin goes your email, or they click the back button faster than lightning. How do you reach these women? By playing on their sensitive cord and instead of saying YOU MUST HAVE THIS TO LOSE WEIGHT AND LOOK FANTASTIC, try this tactic: you don't really need this because by following a simple diet and a little exercise you can improve your health and be around your kids forever and ever, but with the aid of such and such product it will be easier for you, especially because you already have a lot of stress dealing with life and the kids etc... See, you are targeting their major problems, stress, weight loss for health and longevity and providing them with a solution for a number of other problems, not just what the product does... This approach will increase your conversions and make all the systems on this board extremely successful. This is the value of understanding your market.

    Okie, if I didn't bore you to death and you didn't find this post useless, I can add some more ideas and try and help those having trouble with lateral thinking.
     
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  2. redtide1969

    redtide1969 BANNED BANNED

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    Well said, without a doubt a more "down to earth" approach to converting prospects into conversions is a good one. I'm the same way in that as soon as I see products/services that are all fluffed up with hype it makes me want to jump on the back button asap. Unfortuntely, there's many people around the world that don't think the same way, and only respond to the bullshit and "fluffed up" approach.
     
  3. penaakul

    penaakul Regular Member

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    nice post. this elaborates why affiliate marketing is not for everyone.
    keyword will bring nothing even though you rank #1 for every term that
    you want unless you understand the market very well and the way you
    write (attacking emotion, problem, hope, dream, etc..) will convert
    those keywords into money making machine.
     
  4. Leila

    Leila Registered Member

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    @red: I agree that there are plenty for which only the hype works, however they get ad blind as well, meaning you still have to change it up. And the hype will work if you understand what they want because if you are trying to sell Acai to a woman who is naturally thin and wants to put on weight, all the hype in the world will not turn her into a customer. The best business model for affiliate selling is to create a loyal base of customers meaning that they will buy because they trust you. This way a list of 1,000 people will make you more money than any scraped 500k list of email addys. So, if you do that for 5 niches, then your golden...

    @penaakul: exactly, someone who takes time to think this stuff through will make money even on the worst keyword on the planet. I actually find it funny how many people are so worried about dethroning wikipedia from no 1, when they don't actually realize something very, very important. If you give people what they want, what they need, you can make more money from 500 uniques per month than if you have 500k uniques per second.

    Try this: take your keyword -> personal bankruptcy as an example-> create a blog, add a few posts that are informative but that not only discuss bankruptcy but also how to avoid it. Now, do the regular promotion you would do with any site (i.e. a few linkwheels, some bookmarking etc) and then keep adding one post per week that is informative. Even if it will take a while you will slowly end up with a base of readers that will convert much better because people are interested and you are providing them with info they NEED. Even if you are making MFA sites, the value of 10 highly informative posts is a gazillion times higher than that of a 1,000 scraped posts. Talk to people, not at them and you may be surprised.

    What is more valuable, 600 sites with each one making $10 per month, or 6 sites with each one making $1,000? Trust me, the latter will make you a lot more in the long run. And don't be surprised at the value of just one post that outs a scam or shows some negatives to what everyone else is promoting like crazy. Say our Acai offer again, if you put up one post saying that you can't understand how it works and would advise people not to shell out money if they can get a free option because it's more hype than truth, what do you think will happen the instant you post an offer for another weight loss product?

    Edit: I just realized that maybe I shouldn't have posted in the first place because unfortunately this is not a make money quick scheme but a business model for the long term. Sorry if I wasted anyone's time and mods feel free to delete it. Thanks
     
    Last edited: Dec 6, 2009