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Making Money $37,000 in sales with Amazon - Black Friday/Cyber Monday Strategy

Discussion in 'Making Money' started by wasted, Nov 21, 2012.

  1. wasted

    wasted Jr. Executive VIP

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    Hey Guys,

    Just wanted to give some insight to a strategy that I have worked on every year that has worked out great.
    Last year this strategy resulted in $37,000 in sales revenue and I received my 8% commission cut, close to $3,000 in commissions over a weekend.

    The point of sale is through Amazon Associates.

    During Black Friday and Cyber Monday with all the deals going on I have found that people are in the more "buying mood" which also results in a better "clicking mood". The strategy is simple.

    I buy media using site networks as well as direct buys on some high traffic sites, and target Amazon products to the specific sites. For example, if the site is a fantasy sports website, I will target sport items, memorabilia, etc. I throw in around 24 banners ads per niche, and then see where the CTR is highest, on what type of product. Then just focus the campaign on that product.

    I'm doing direct linking to Amazon on smaller items, on larger items like televisions I do a landing page that compares deals... of course embedding affiliate links into all the different suppliers.

    I have found that this is very effective because my CTR rates are higher then normal, in some cases double, making my dollar worth more.

    ------------------------------------

    Another strategy I have used, is 2nd tier PPC networks, like 7search, and targeting the "brand name" stores... like

    Best Buy
    Zappos
    etc

    [TR="bgcolor: #F0F0F0"] [/TR] [TR="bgcolor: #F0F0F0"] [/TR]
    Searches Est. Top Clicks Est. Top Cost Top Bid Bid #2 Bid #3 Bid #4 Bid #5best buy 165,619 5,000 $400 $0.07 $0.06 $0.06 $0.05 $0.05
    zappos 21,500 1,000 $80 $0.07 $0.05 $0.02 $0.01 $0.01
    The above is from 7searches KST, and paying $.07 per click is not bad during a time of high buying rates.

    ------------------------------------

    Use the natural economic holiday time for your advantage and start driving some traffic.

    I've done this every year without fail.

    Everyone good luck, and enjoy Thanksgiving!
     
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    Last edited: Nov 21, 2012
  2. Xictus

    Xictus Regular Member

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    Thanks for this!!
     
  3. ishallwin

    ishallwin Newbie

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    Thank you
     
  4. leviathan666

    leviathan666 Junior Member

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    Where do you buy your media, SiteScout and the likes?

    And lol, to generate $37k in sales you must've spent a lot of cash on traffic.

    Never the less, a solid method. Thanks man.
     
  5. imserious

    imserious Senior Member

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    Can you direct link on Amazon

    Isn't it against their T & C
     
  6. wasted

    wasted Jr. Executive VIP

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    @levi,

    This year I plan to spend a good amount on SiteScout. Last year on the $37k also included a network of around 20 sites in #1 ranked positions, using Media Buys to also send traffic to the sites helped it rank faster as I did get some natural traction with social media on a handful of the announced deals.

    I would start going to deal sites like fatwallet and slickdeals, find really good ones that are starting to get traction. Utilize them.
    Last year I spend around $6k on media buys. I lost all those sites though so I'm playing with more risk this year. While I trust my ad campaigns if I abuse my impressions it might not be as effective. I like sitescout because I really can diversify my campaigns better and reach a larger audience.

    I'm also trying to test different strategies in the mobile space. They're so many impressions available and it's cheap because no one can effectively figure out a good way to attract mobile users since attraction has to be faster.

    I've got an app idea I'm really excited about, I think it could viral if I can get it perfectly working... long hours ahead

    -----

    Can you direct link? Well, I said I had LPs for the higher priced items, but I have not had a problem, just skimmed their TOS and didn't see anything about it.
     
    Last edited: Nov 21, 2012
  7. leviathan666

    leviathan666 Junior Member

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    Good stuff man. How do you track all of this stuff? Just with the tools they provide?

    I've been meaning to try SiteScout for a while now. Do you have a good e-book/course to recommend to get started?

    I'm more into PPV lately so... it's a totally different world lol
     
  8. mike330

    mike330 Regular Member

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    @ wasted,

    How much did you spend to generate $3K over a weekend?
     
  9. dennisyu

    dennisyu Power Member

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    You don't need an ebook. Spy on the competition -- then swipe, deploy, improve.
     
  10. wasted

    wasted Jr. Executive VIP

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    Amazing... in 5 mins I drove 300 clicks to my website, I just love media buying compared to SEO.
     
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  11. Bi-IT

    Bi-IT Regular Member

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    Which sites network did you use?
     
  12. wasted

    wasted Jr. Executive VIP

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    Still working with SiteScout
     
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  13. ferma231

    ferma231 Elite Member

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    Congrats, you did it and i congratulate you for being 1% :)

    This is some unique thinking, but im sure you can get more for sure, i hope you do that
     
  14. stfrank

    stfrank Jr. VIP Jr. VIP

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  15. Bi-IT

    Bi-IT Regular Member

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    I came to that site and brown around but not sure if they have fixed price or based on CPM?
     
  16. ferma231

    ferma231 Elite Member

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    probably, because he is wasted some times :D
     
  17. Bestbuyfoam

    Bestbuyfoam Jr. VIP Jr. VIP Premium Member

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    +rep!!! Very solid and informative post. Thanks!
     
  18. wasted

    wasted Jr. Executive VIP

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    Quite honestly, because when I signed up to the forum back in March 2011, I was sipping on my favorite drink at the time and when prompted with a username question only one thing came to mind.
     
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  19. ReggaeShark

    ReggaeShark Elite Member

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    i did the same thing last year but did seo on my site.. spent like 2 months in doing all that.. the return was good though..
    tbh.. i almost forgot that thing because of the recent projects that I am handling..
    You rock Man!
    I'll use media buying this time..

    will have to check the amazon store builder and all in my lappy :/
    Thanks for the share ;)

    Wasted! :drinking2
     
  20. himanuzo

    himanuzo Supreme Member

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    You used 7Search in generating $37,000 in sales revenue. Good!