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Making boring stuff interesting

Discussion in 'Social Networking Sites' started by Nick1, Feb 6, 2014.

  1. Nick1

    Nick1 Junior Member

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    This has been a problem for copywriters ever since the beginnning of times, but it seems the problem worsens with the advent of social media. It has been known for decades that people will choose an artsy ad over an ad that is blatantly commercial (aka that works) in controlled/experimental setting because they do not want to be thought of as an "easy sell" by their peers. I do not use social medias for personal uses, so I wouldn't know but it seems to me lots of people are just there to muck around. Let's say you have the archetype of a "boring product", life insurance leads. Is it still possible to promote it via things like Youtube/social media? EDIT: and all the others /facebook/pinterest/etc
     
    Last edited: Feb 6, 2014
  2. Conor

    Conor Jr. VIP Jr. VIP

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    Of course. It just depends how creative you can get. Video is an inexhaustible resource in terms of advertising. You just need to get a simple message across: "Is your name Zeus? If not, you're going to die. Are you prepared?"
     
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  3. noseo

    noseo Regular Member

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    I don't know if you noticed the viral video for razor blades ...

    ... but did you think of razor blades as an exciting product? I didn't.

    The real problem might not be the product (life insurance in this example) so much as the Unique Selling Proposition. They had a great USP because men liked the idea of getting cheaper blades that they could use more often that were delivered conveniently.

    What's your USP? If it's just "you need life insurance and boy do I got it," it's gonna be tough. Just like it would have been tough for that guy if the only thing he could say is that he's now got a razor blade that you can buy in the stores with the same price, feature, etc. as every other one.
     
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  4. funkybunker

    funkybunker Supreme Member

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    Know your demographic - speak to them in their language. Just look at Old Spice, funny and bizarre works.
     
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