I'm trying to make a map that represents the structure of SEO and online marketing. This is to help me brainstorm a game plan before I jump into the battle. So far I understand that SEO is a game within the game of advertising within the game of marketing. I have picked up some books from the library that have given me some ideas on marketing tactics that I can use for my business but I still don't have an idea of which direction that I want to sail. There are so many different routes that I can take and it just baffles my mind on which direction is best for building a solid foundation. So far I have identified a few different types of marketing games. The first is selling your marketing services to a client that develops a tangible product. I like this strategy, but I'm looking for something that can develop perpetual or passive income. I want to automate a lot of different processes and I'm trying to figure out how that works. The next game being CPA. I don't really understand much about this game. It sounds almost too easy. Essentially flood a bunch of ads onto a particular market place and hope that someone clicks on it then you earn money. But wouldn't that be considered spam? I'm also toying around with the idea of lead generation. It fascinates me. Isn't it like being a shepherd guiding sheep? You want to create a clear path for the sheep to follow and give them a few rewards on the way to the prize. The prize being a product that you promote and gain a commission from. I'm looking for crack. Something really addictive that my customers couldn't ever resist. Free is deception. The customers aren't as stupid as you might think. You can't get anything for free. It all comes at a price, the game of give or take. I'm looking for crack. It almost sounds evil. Muhahahaha.