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Make More Money With Amazon – Typical Content Mistakes And How To Fix Them [PART 1]

Discussion in 'Making Money' started by Andres1986, Aug 28, 2015.

  1. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    Make More Money With Amazon – Typical Content Mistakes And How To Fix Them [PART 1]


    One of the most popular affiliate programs out there is undoubtedly Amazon Associates. At the same time, it happens to be one of the hardest to grasp for the average marketer. Not because the structure of this affiliate program is particularly complicated (it’s actually very simple and transparent) but because how most struggle it takes to obtain results with it.

    Getting nowhere with Amazon Associates can be due to many different causes, and the problem can lie on several levels: maybe your keyword research wasn’t on point, it could be your SEO, your site’s design and structure might not be optimal enough and visitors are getting lost/frustrated, etc. However, in my experience at least, the main issue is more often than not is one thing in particular: the CONTENT.

    To maximize conversions (and in this case, a conversion is a sale) your content needs to be specifically designed for that. One of the best ways to incentivize sales is, as you very likely already know, through product reviews.
    Amazon product reviews are a particular kind of animal and many go about it wrong when writing them. You need to give them the importance they deserve within your site, as they can mean the difference between making the sale or not.
    My partner and I have some experience with content for Amazon affiliate websites, producing it either for ourselves or for clients. This will be part 1 of a 2-part installment in which we’ll address what we think are the most typical mistakes marketers make when writing Amazon product reviews. Let’s analyze 3 of the most frequent ones (whether they write the reviews themselves or outsource them) and how to fix them:

    - Poor grammar and lots of typos:

    This one should be obvious but surprisingly many get it wrong or fail to give it importance. You can’t expect good results from a copy filled with grammar mistakes and typos from start to finish. Just put yourself in the visitor’s shoes: if you come across a review of a product you are interested in and you decide to go ahead and follow the writer’s recommendation, it will be because you consciously or subconsciously assign him or her a position of knowledge and authority on the subject. You are not sold only on the product features he is describing, but also by the professional, honest and knowledgeable manner in which he presents his thoughts in the review.
    In other words, if your review is reckless and abundant in mistakes, you won’t be able to transmit the right image to your visitor and chances are she’ll leave your site by clicking the “Close” button at the top right of the browser window and not on your Amazon affiliate link.

    How to fix this:

    If you are non-native or are outsourcing your reviews to obvious non-native writers, the best solution would be to either move to a native content provider or at least have your reviews proofread by a native editor.

    - Excessive use of hyped-up or sales language:

    Even though your main goal with your reviews should be to incentivize sales, there is a fine line between maximizing conversions with your content and having it play against you. It is a typical mistake to go overboard with sales claims when reviewing a product, thinking that the more your praise it and paint it as the hottest deal on Amazon, the more your reader will want to buy said product – through your affiliate link of course.

    In reality, going full salesman when writing a review will achieve the exactly opposite effect to what you expect. Most of your visitors will read right through your intentions and see the product review as nothing more than an attempt to make money off of them. Once they realize this they’ll immediately get on the defensive and won’t be very receptive, as they won’t trust your claims regarding the product and even if they do, they could even decide to search for the product directly on Amazon just to avoid buying it from you.

    How to fix this:

    Stop underestimating your visitors. They are looking for honest user reviews, not sales copies. Change your hyped-up language for a more neutral one. Replace acclamations of grandiosity with suggestions. Ditch verbs such as “must” and adjectives like “incredible” and replace them with alternatives such as “should” and “good”. For example: “You must buy this incredible product now!” type of affirmations won’t work nearly as effectively as “This product is definitely a good alternative you should take into consideration”.

    Highlight the product’s best features and pros, but also bring out a few mild cons. This will give your review more credibility. Hopefully, the pros will far outweigh the cons so the product will still look attractive in your readers’ eyes. If the cons are more numerous than the pros, you don’t need to lie or hide them, you need to pick a different product.

    - Focusing only on the product and forgetting your target audience:

    Marketing has evolved into a customer-centric discipline for one reason: because it has proven itself to be the most effective approach. Its sub-branches, such as affiliate marketing, are not an exception to this.
    Going into much detail about the product when writing an Amazon product review is great; “the more you tell, the more you sell”. However, you need to remember that when people are shopping for a product, their goal is not to get a product; they are looking to pay to have a specific need fulfilled.

    If you limit yourself to talking about the product specs, you are not getting your reader sufficiently involved to maximize the chances that he or she will pull the trigger and make the purchase.

    How to fix this:

    Let’s use the clichéd-phrase once more: put yourself in your reader’s shoes. Try to figure out what could the specific set of needs of your target audience be and explain in the review how this product could solve those exact needs. For example: someone who types in Google search a keyword such as “golf club set review” is not only interested in knowing about club measurements, density of the material used or the history behind the clubs’ manufacturer. What he REALLY wants to know is how these clubs will help him feel a little bit more like Tiger Woods; how could he impress his golf pals by owning these high end, masculine-looking clubs; how will he able to finally win that weekend amateur golf tournament and feel like a million bucks. You need to guide him into realizing that all that is within his reach. He just needs a little help, the missing piece of the puzzle… and these golf clubs could be just that.

    To sum up, you need to involve your reader emotionally. On one hand he has this void or need he needs to fill; on the other hand there’s an Amazon product you think is the perfect solution to this void or need. Your job is to build a bridge between those two states with your product review.

    That’s it for now guys. Part 2 of this installment is coming shortly but in the meantime I’d love to get some comments and feedback on this from others with experience on the subject. Any contribution or question is more than appreciated. Thanks!
     

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  2. Optic88

    Optic88 Regular Member Premium Member

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    Awesome stuff man, looking forward to Part 2.

    I've never done well with Amazon unfornutally.
     
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  3. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    Glad you liked part 1. Part 2 is coming within the next few days.
     
  4. IamKing

    IamKing Jr. VIP Jr. VIP

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    Very helpful information. Yes these things are most important to get more conversions. Will be waiting for your Part 2. Thanks...
     
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  5. Axioms

    Axioms Junior Member

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    I can't wait for part 2. Are you going to be talking about how to structure an amazon affiliate site. Would it be best to have a blog/review style website or just a review style website.
     
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  6. abhi007

    abhi007 Jr. VIP Jr. VIP

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    Those are some really good earnings...can't wait for part 2 :)
     
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  7. cottonwolf

    cottonwolf Regular Member

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    Sites like thisiswhyimbroke or goodreads isn't about editorial reviews. Lots of user generated content goes into these sites. For example: http://www.goodreads.com/book/show/23398625-kitchens-of-the-great-midwest Under community reviews. Tiwib again goes with community submissions, editorial reviews and funny descriptions and they get people converting.

    My site is trying to be like tiwib, but also incorporate some aspects of more review kinds of amazon affiliates like thewritecutter and thesweethome. Going with a mix kind of writing I think is good enough.

    I don't have the money to buy products and hire staff to review like thewirecutter does, yet my site isn't as usable as tiwib's is.
     
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  8. XxUnivaxX

    XxUnivaxX Jr. VIP Jr. VIP

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    Nice Man,
    Spend whole day to collect data about amazon websites.
    This is perfect. Looking forward to next release.

    Cheers
     
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  9. Luka19

    Luka19 Power Member

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    thank you for sharing this helpful information :)
    waiting for part 2 patiently
    thank you again
     
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  10. Panther28

    Panther28 Jr. VIP Jr. VIP

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    agreed about the underestimating visitors. One of my competition is ranking for a brand model, and his review just talks about "yeah its great.." "everyone should buy one..." "you won't need another.." The product is actually very poor, so i just wrote a review with all the technical details of the product (had to approach a seller directly to answer a few questions) and then pretty much said this was a product to avoid. Waiting to see how well this will do on rankings, as technically its a better article, and its a technical niche, if this other guy ranks above me, then i'll know how stupid google really is.
     
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  11. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    Part 2 will also focus on how to write content for your Amazon affiliate website in such a way that you maximize conversions.

    There are already some good guideline type of threads that discuss how to structure an Amazon affiliate site, such as this one from the user Nick Flame. But I'll definitely post my own version of that in near future, which should be a nice complement to Nick's great thread.
     
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  12. IAmFromTheInternet

    IAmFromTheInternet Junior Member

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    Nice post, thanks
     
  13. Jesse Custer

    Jesse Custer Regular Member

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    Great post. Thanks.

    You said you provide reviews for your clients. What is your rate per review? It's probably well out of my budget, but it'd be useful to compare with other copywriters. TIA.
     
  14. Jesse Custer

    Jesse Custer Regular Member

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    Great post. Thanks.

    You said you provide reviews for your clients. What is your rate per review? It's probably well out of my budget, but it'd be useful to compare with other copywriters.

    Also, could you tell us your click-through ratios or what is a good ratio? What's the percentage of visitors to your website and then on to Amazon? What's the conversion rate like on Amazon?

    Thanks!
     
  15. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    CTR and conversion rates will vary greatly from niche to niche. In my experience as a general rule you can expect higher CTR and conversions with lower price items. Higher priced items might have lower CTR and conversion ratios but at the same time each conversion from a pricer item will translate into higher commissions. So as you can see, it's more a matter of maxmizing CTR and conversions in comparison to a niche/product type standard. If marketer A has a site promoting dog leashes and has a CTR of 40%, he probably won't be doing nearly as good profits-wise as a marketer B with a 5% CTR on a site in which he promotes high end cameras. I hope this helps to clarify your questions.

    Regarding our reviews, just check the link in my sig to check out details, prices. etc.
     
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  16. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    It's never too late to try one more time. In Amazon, as well as in most IM business models, persistence pays off.
     
  17. VolatileQQ

    VolatileQQ Junior Member

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    Weird since I posted here but I guess it glitched on me. So I was wondering how much ROI% are you getting aprox. for your ad spend? 10k is heavy amount for newbies, but I'm sure it's worth it if the ROI% is healthy.

    Are you advertising via Adsense, FB ads, media buying etc.?
     
  18. Andres1986

    Andres1986 Jr. VIP Jr. VIP

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    I think you are a bit confused. The field "Advertising fees" in that screenshot refers to the amount Amazon pays you in concept of commissions of products sold through your referal, not to the amount spent in ads.
     
  19. cottonwolf

    cottonwolf Regular Member

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    How do you get so much traffic to your site? I'm struggling with daily traffic of 50-70 with disqus commeting and pinterest. I get clicks to amazon, which come from targeted blog comments (new computer game coming this fall) and they don't convert. I've done some manual seo(mainly profile links) on high da and trusted domains, but search engine traffic don't convert either.
     
  20. borntowin

    borntowin Newbie

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    Nice share man. Do you have any tips for improve CTR ?