I have seen some success with short term plans, but nothing that stood the test of time. Now I am starting my first long term project, I financial blog that I purchased. It's 5 years old and has a high PR. The site is in the general / personal finance niche(s) but it's domain extension makes it country specific. I have experience in the "make money online" niche, but is it still profitable for the long term to zero in on the "make money online" keywords when your main reach will be restricted to one single country? Or should I make more of an authority site with lots of different finance related sub categories and mix in "make money online" as one of those categories? A lot of you guys have more experience with this stuff than me and I'd really appreciate any time you can take to give me a little advice on deciding the path for my long term goal.