It's kinda late but I hope you can still capitalize from UFC 100. I don't know if this will work but it's worth trying. First, get a blogger blog, with a title UFC 100 or something like that. Then, use Harro's method here: http://www.blackhatworld.com/blackhat-seo/black-hat-seo/3934-stealing-google-altervatives-100-ctr.html (Hope that still works). Set it up fast. Techie people should know how to do it fast (I can't... LOL) After you've set it up, go to justin.tv. A lot of folks are looking for a live stream of that event. Sign up fir justin.tv if you don't have an account. Then start dropping the link to your blog on the chatbox in all channels related to UFC 100. I'm not sure about this so try it at your own risk. If it's crap, sorry for wasting your time. Gonna watch the fights now. I'm rooting for Mir.