you heard the thread title... The news is a great advertising doorway for massive amounts of cash. I have read a couple of ebooks about it; including "press release fire"(available in downloads section). It turns out you can use press releases to appear on highly competitive keywords in the news section. for example search 'obama president' without qoutes and it will show news results. lots of potential traffic for some type of product. But; if you want massive attention from the news, local papers, news magazines, and news sites you need to have a "remarkable story" What happens if you make up a story (lie) and the story ends up on news stations or something? Will you get in trouble?